Good news! The current buying trend is that the average first-time home-buyer is spending more!

1st-time home shoppers are spending more to get into their first house; while some are putting off the buying decision based on financial considerations; reads a recent report by the Bank of Montreal (BMO).

The average price spent by Canadian first-time buyers is about $317k, which is significantly up from $300k in 2013. This is according to the Bank of Montreal’s “First-Time Home Buyer’s Report 2014”.

In Vancouver the average homeowner bought in at $506K. Wow! That’s a half million. In Toronto: $408K, Calgary: $308K, and the average Montreal deal is only $237K.

Ironically, spending has continued to increase, the average down-payment amount has changed little from the previous year at $51K .

The BMO report also states that about 1/3rd of first timers wish for parents or other family member to assist in their purchase; a percentage that rises to nearly 40% in Vancouver and Montreal! Understandably…

So many, about 2/3rds, have made some drastic reductions to their lifestyle in order to save for their first home. About 60% say their home-buying decisions are being been delayed because of the steep prices, with about 40% mention out-of-reach real estate prices as the main reason.

As you know from being a real estate agent yourself, saving for a big downpayment is the most critical way to get a foot in the door of the Canadian real estate market. Those planning to buy should be well-prepared and have considered all options available to them.

The rising prices in the major markets are forcing first-timers to reconsider their first choice of housing. High prices in a few major cities, and the fact that prices are outrunning incomes in Toronto, are turning off some first-time buyers, while forcing others to go deeper into debt, tap their parents for hefty down payments and opt for a condo rather than a detached house. 60% of first-time buyers seem to say to themselves that they will maintain a strict budget 30% are prepared to go higher for premium properties.

How can you speak to more 1st time buyers? We would like to send you plenty of real estsate leads.

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If you ask any real estate agent what they could used every day, and their answer is most probably going to be I COULD USE SOME MORE LEADS.

What you really need is another or better method of attracting new fresh leads with a process to find, nurture and turn them into real sales. Check out our all day human run RealEstateLeads.ca service for our an ever evolving but close to perfect integration of lead generation, lead exposure, and lead management to make this job seamless and easy.

We need to stop collecting leads and work each and every lead into potential cash with realistic/proven strategies that convert those lead prospects to profits most effectively.

Here are several good tips:

1. Are you offering information and data that creates distinction in your marketplace? Simply set yourself apart in some distinct way such as becoming adept with elderly, or military clients or perhaps focus just on first time buyers. By specialization in a unique way, it is most likely going to especially appeal to prospects who fit that general profile, you will maximize the attraction of engagement of key prospects. Trust in your marketed specialization can lead to making those sales.
2. So the real key is in setting upright channels that position you as the most knowledgeable experienced authority to make those prospects want to select you. Does your real estate website that offer a lead capture and engagement feature? It is a critical component to your lead capture strategy to have a full service website that does the capturing part for you. Just ask us and we will give you tips in order to further bolster your overall lead stream+ the 40 to 60 that will send you per month. You can easily lose a possible lead if they ‘stop by your site’ without offering additional services to retain and then further nurture the lead.
3. Your next step is to utilize a consistent lead nurturing campaign.

Automate emails from your website (with an auto-responded), message your audience through your social media channels including tweets, budget for some direct mail to chosen people who can refer you to others, try a video blog so they can see you which usually helps. Consistency is king, it usually take 8 to 12 calls to land sales. Most often than not, from what we have learned elsewhere regarding internet leads in general, is that most agents don’t persist is trying to get through to every new lead. Don’t let them out of your prospect pipeline short until that prospect is sold either by you or someone else!

4. Concerning social media outlets such as Facebook.

Most all agents today are utilizing social media portals such as Facebook as a means to help build name recognition; but a name having a recognizable brand by itself won’t directly pay your bills. Also think about using your Facebook page to announce events, help people find your main website, and offer downloadable information that has importance to your target market.

For example, an agent launched a page on Facebook for her area and she has been using it to promote local community events, issues that are of relative interest to the area. Some potential leads will also find their way to such a relevant page through web searches.

5. Don’t freely give away your expertise on your website without without receiving a potential buyer or seller’s contact information first.

Let’s think about it that tip. Your expertise is what you are really selling to your clients, in only the way you that you know how to provide best. If you offer helpful downloadable information of any kind, then you really need to get the contact information of your site visitor first. This is called the engagement process, when you offer them information or even some of your time, in exchange for at least their contact information. Some example downloads that you may offer your website visitors is a market report, monthly or quarterly neighborhood reports, a pending and sold report for a specific demographic area, or new listings, et al. So the key to releasing this information should at least be capturing their email address. The best leads will of course include their phone number.

If you aren’t building a prospect list database from your main website, then perhaps you are handing over your expertise, and potential income for free.

But then again, we will be sending you 40-60 leads per month. We just wish you to be as successful as possible, that is why we are highlighting some good techniques at to help you receive maximum number of leads coming to you daily.

6. Understanding the power of implied endorsement.

Perhaps nothing else speaks louder than real people discussing good experiences. Work on giving and most important receiving good recommendations. A nice additional form on your website is where your happy clients can enter emails of their friends if they wish to recommend you. Make it easy for them to do that as possible! If you turn a lead into a client and you make them happy then ask for their help in recommending you or perhaps writing a small testimonial for your website. Take advantage of the power of leveraging good recommendations both online and off. Give and get testimonials on LinkedIn, your website or via video.

It’s is always time make all your real estate leads pay off more. Use these tips and be legendary in lead mastery!

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