All posts for the month May, 2016

The Makings of a “Viral” Real Estate Video

Published May 30, 2016 by Real Estate Leads



Creating Real estate videos are is one of the top ways to reach customers on a deeper level and also the easier way to virtually ‘show’ a home. Videos appeal to and create more emotional attachments in the mind of the viewer.

However, on the flip-side poor production methods would have the effect of turning off buyers and sellers. High quality is key.

Some of the very best viral videos have been professionally produced by companies, to reach their audience in a different way.

Below we will cover useful tips on how to properly make a professional looking real estate video that might even market itself.

Remember to keep on tack and be on focus to create business for you. If you get amazed in your sudden YouTube fame, and alter your career path likewise, then probably you will never see a good return on your time.

In the case of real estate…

A viral video is one that creatively promotes a property, real estate company and/or Realtor by using content that draws attention and encourages viewers to want to share it with others.

Here are key points:

· Creativity: Creativity/uniqueness is admired by just about everyone social circle. No more needs to be said, you can tell if you just created something creative, or possibly go back to the drawing board.

· Humorous: Perhaps make it funny. Funniness is a key ingredient in viral video. It takes finesse and wit to figure out what would be funny to your target audience. A video that tries to be funny but is objectionably tasteless or off the mark will naturally turn off your audience.

· Not too long: Many of the highest viewed YouTube videos are less than 5 minutes long. Viral videos spread quickly when they are are easy to view & watch multiple times.

· Provocativity: Sexiness sells. The real estate market conservative arena, however, as appealing to those sense subtly in video can further engage your audience.

Help Your Video Go Viral These Tips

Unless you are already holding your smartphone or video camera in just the right place at just the right time with your video; then you will have to do some creating and quite possibly hard work to create a truly viral real estate video.

· Give it a descriptive, but memorable title – just as you would for a blog post you’d want people to share

· Upload your video to a social platform like YouTube or Vimeo so people can easily share and interact with it

· Produce your video with your target audience in mind by using the proper language, content, & humor.

· Keep your company branding & logos as light references

· Use channels like Facebook, Google+, LinkedIn, Twitter, Pinterest to get your video in front of lot more eyeballs.

Here is an Example (1 million views so far increasing ). So try out the tips & ideas in this article to begin creating real estate videos that have a probability of going viral.


Would you like to super-charge your career with 40+ fresh & real leads per month? Just contact us for for information on our Canadian Real Estate Lead marketing system.

Vancouver perimeter real estate area seeing steady price increases

Published May 24, 2016 by Real Estate Leads

Vancouver perimeter real estate area seeing steady price increases

This past month, BC set a new real estate sales record. A rising market in Vancouver is spreading by osmosis into other areas of the province. This has produced a record-smashing month for real estate sales in the whole of British Columbia combined; in part due to BC’s robust economy.

They’ve just sold for big bucks in Vancouver and Victoria and they don’t mind spending a little more around the woods; such as Vancouver Island and the Okanagan.

It is a common theme every time we have had a strong Vancouver market – an osmotic price-increasing effect occurs over subsequent time.

The pot of gold at the end of every rainbow is gaining in value

Let’s look at the recent happenings around Vancouver Island.

The sellers have all seen what has been occurring in in the big cities – so naturally each and all of them think their place is more valuable too. The asking prices have been going up and lots of people forking over more loonies and a lot of those buyers are emerging from the big city. Big buck sales in Vancouver, and Victoria, are happening and these well-endowed recipients are easily swayed to spending a little more on the Island.

Real estate is a much more lucrative investment, rather than keeping money in the bank – due to the low interest rates, some kingpin buyers are buying up not just one, but swaths of properties on the Island.

An obvious high percentage of buyers the surrounding areas are seeing are retirees or near-retirees; basically people who were already well rooted in the market before Vancouver’s stratospheric rise. On the flip-side, Millennials are becoming jealous.

Prices going where no median prices have gone before

Surrey, Langley, North Delta, Mission, White Rock, Abbotsford have witnessed a 28% increased price of single-detached-homes since May 2015; which of course is quite nice.

What do you make of the future of surrounding Vancouver?

Would you like to super-charge your career with 40+ fresh & real leads per month? Just contact us for for information on our Canadian Real Estate Lead marketing system.

*New* : Changes to real estate contract rules protect sellers taking effect today, May 16, 2016

Published May 16, 2016 by Real Estate Leads

Premier Christy Clark today announced new regulations that increase protections for sellers in residential real estate transactions are now in effect.

The council’s mandate is to protect the public interest by enforcing the licensing and licensee conduct requirements of the Real Estate Services Act. The council also investigates complaints against licensees and imposes disciplinary penalties under the act.

Premier Clark stated, “Government will not tolerate unethical or predatory conduct in the real estate market … Real estate licensees must act in the best interests of the client – not themselves.”

These rules increase transparency and help make sure that sellers’ best interests are protected. With these new rules, real estate licensees who draft offers to buy property now must include two separate terms about contract assignment in the offer: one that requires the seller’s consent to transfer the contract; and one that requires any resulting profit to be returned to the seller.

“When people decide to sell their homes – potentially one of their biggest assets – we need to make sure they have all of the information they need to make a decision about what is best for themselves and their families,” Finance Minister Michael de Jong said.

“Contract assignment fulfills a legitimate role in real estate transactions, and in certain situations can protect consumers if their circumstances change during a transaction. The changes we have made empower sellers by providing for full disclosure, informed consent, and the opportunity for sellers to insist they receive any resulting financial benefit.”

These changes are designed to prevent situations in which a buyer purchases a property, only to reassign the contract at a higher price (before the closing date) – without the seller approving the assignment. By ensuring conditions around assignment are transparent from the start, sellers are then in a better position to decide whether or not to accept an offer.

If the prospective buyer wants to remove these terms from the offer, the buyer’s licensee must notify the seller that the terms have been removed from the offer. The seller has the power to reject the offer and insist on one or both of the terms. The seller is advised to seek independent professional advice.

Sellers’ licensees are also required to discuss with their clients whether the proposed contract would be assignable and whether there would be any conditions on assignment; including whether the seller is entitled to any profit.

The regulations apply to offers made on or after May 16, 2016. The regulations have not applied to contracts signed before that date. British Columbians with concerns about the conduct of real estate licensees should contact the Real Estate Council of BC.

The Province looks forward to receiving recommendations from the Council’s Independent Advisory Group about further measures to address the effectiveness of real estate licensee regulation and improve consumer protection; expected in early June.

Would you like to super-charge your career with 40+ fresh & real leads per month? Just contact us for for information on our Canadian Real Estate Lead marketing system.

Summary of Great Tips Real Estate Agents

Published May 9, 2016 by Real Estate Leads


Licensed professional Real estate salespeople, are most often referred to as real estate agents. In legal definition, the term ‘agent’ refers to a defined relationship between a real estate salesperson and the sellers & buyers with whom s/he conducts business in the real estate marketplace. The agent is an person who is authorized and consents to represent the interests of the buyer or seller; furthermore agents assist people through the process of selling, buying, renting: land, homes, and other properties, commercial or residential.

After meeting licensing requirements, having comprehensive understanding of a plethora of real estate laws; real estate agents have a tall list of responsibilities.

As an agent, you would be familiar with the following tasks:

  • * Searching for potential clients to buy, sell and rent properties
  • * Showcasing properties to prospective buyers
  • * Managing your dynamic lists of contacts
  • * Advising sellers on how better make their homes more attractive to buyers
  • * Promoting listings through advertising, listing services (MLS, etc) & open houses
  • * Comparitive analyzing properties to determine fair & competitive market prices
  • * Advising clients on market conditions & pricing and mortgages
  • * Recommending appropriate properties for buyers based on their price range and needs
  • * Mediating negotiations between sellers & buyers
  • * Presenting all purchase offers to sellers for their consideration
  • * Guiding sellers & buyers through the transaction process
  • * Preparing and submitting all required paperwork / various contracts
  • * Staying current with ever changing real estate laws & trends
  • * Working nights and/or weekends to match your clients’ needs


Sphere of Influence

Beyond the leads supplied to you by our service here at, another way generate leads & build leads is through a sphere of influence, “SOI”, business model. SOI is a networking strategy which focuses on generating real estate leads through the people you already know and increasingly come to know: including friends, family, business associates,classmates, sporting contacts, and even people such as you hairdresser or doctor. The best way to keep track of all the names and contact information is in one place, such as in your smartphone, or in a spreadsheet program, your email’s contact dd or with commercial sales/crm (customer relationship management) software.

After you have started organized your SOI db, it is easy to add new people to your cntact db – at community events and through mutual acquaintances, by any other means. The more people that are in your db, the larger your Sphere of Influence and therefore the better your chances referral streams. Plan on sending out periodic announcements to keep your SOI thinking about/remembering you and your services.

Develop your Professional Image (PI)

Vital to your success as a real estate agent, or most any career, is your professional image:

  • * Written communications: well-written, emails letters & texts (free of grammatical errors and spelling mistakes.
  • * Appearance: groomed hair, hair, sharp clothing, accessories, makeup, nice shiny car, etc. Be very light on perfume/cologne and avoid overly revealing clothing/lingerie.
  • * Face2Face meetings: utilize positive eye contact and positive body language. Make extra efforts to be attentive, engaging, and courteous.
  • * Marketing materials: publish accurate/quality photos along with compelling text.
  • * Phone calls: be articulate, engaging and courteous. In ratio – the less you are talking and the more you are listening – the more you are winning! So smile when you are listening, even when on the phone.
  • * Web presence: publish a carefully planned website and cultivate an engaging social media presence.


Note: Any imprint you have on the Internet , whether for personal life or your business – will likely last forever. You will be amazed how easily bloopers can find its way to your potential clients.

Would you like to super-charge your career with 40+ fresh & real leads per month? Just contact us for for information on our Canadian Real Estate Lead marketing system.

Turning leads into conversations…

Published May 2, 2016 by Real Estate Leads

leftEver wanted to know what the perfect text message is to send a new lead? Or maybe the best initial email? Also, two great ways to overcome the most common objections.

* Key To Get To you Leads as Fast as possible. (Speed + Persistence + Scripts = Results)
* Perfect Text Message, Perfect, Call, Perfect Email (5-7 Touches in the First Week)
* Objective is to get people on the phone. (Keep trying until you talk to them)

First Text message:

“Hey (Lead’s First Name) this is Adam from (OfficeName). You requested info on (buying or selling) your home. Can you talk right now?”

(The above is a magical message – do include their first name too.)

Perfect email:

“Thanks for requesting your home value, I’m in a meeting right now. Can I call you in 45 minutes or is there a better time to call? Sent from my iPhone… “

This is a perfect way to get the conversation started.

If it is 1:30 in the morning, then of course change the message or send it at sunrise.

Perfect Call Script:

“Hi (Lead Name), it is (Realtor Name) with (Company). I see that you requested information on your home at (address).

Is this a good time to chat quick?”


“I have some information that you are going to want to jot down. Can you please grab a pen and paper – let me know when you are ready.”

If they say “I just want to know how much my home is worth…”

ARP – Acknowledge, Respond, & Pivot

Acknowledge – “You want to know how much your home is worth?”

Respond – “No problem! I can tell you that the market has gone up 10% this past year alone…”

Pivot – “Have you made any changes to the home since you bought it? “

Remember, the goal is to uncover their true motivation.

The more your lead is talking – the more you are winning.

If you are on the phone and you are doing most of the talking, you are losing.

It’s all about asking questions!

Example question:

Have you made any changes since you bought the home? Ask them why.

Once you figure out what their motivation is – it is so much easier for you to take these next steps.

“Thanks so much for sharing that about yourself. ”

Once you have gotten them to talk for a while, then it is a good idea to then talk about yourself:

“Now that I have had a the chance to learn a little about you – I would like to tell you a little story about myself. I have X amount of review of my Facebook/Google+ place and sold X amount of homes last year which means I am one of (City Name)’s most trusted agents for selling homes.

So the reason I tell you that, even though I am one of the city’s most trusted agents, to really be able to tell you how much your home is worth, I will really need to take a look inside. I can see that some of your neighbors are listed for anywhere from x-y and I can see that homes in your neighborhood have sold anywhere in the last 6 months from x-y. “

“So here is what happens next, we just need to book a time to take a quick look at your property. It is completely free and confidential. Is it better to look at it on a weekday or the weekend?”

The week/weekend is better.

“Great, is DAY at TIME or TIME better?” (give them two time options)

At this point is a good time to send them an informational package.

* Practice makes perfect


“I don’t want to sell for 6 months”.

“I get that you don’t want to sell for 6 months. But here is what I have found to be true. Most sellers we work with have to make some repairs or updates, maybe some painting or replace a few things. And I have found that the Seller tends to spend too much money in the wrong places. So what I would like to do is come over, take a quick 30 minute walk around and have a quick discussion with you guys. My team works with a lot of buyers and we know exactly what the buyers are going to want to see in your home. I can almost guarantee my suggestions will save you some money, because my goal is to get you the most amount of money in the sale in the least amount of time.

While I have you on the phone, if you don’t mind I’d like to ask you one more question.

(Lead Name), I understand you are just not ready right now to have someone come look at your home. However since I have you on the phone do you mind if I ask you one more question? (Lead name), I often have buyers looking for homes like yours in this neighborhood, and since we are on the phone, if I had some people interested in your home in the next 30-60 days, would you mind me reaching out to you?”

{ You want to uncover the true motivation. }

“Yes, Great, so Bob I just have to ask one more question. You mentioned above you are not interested in selling right now but you also mentioned you would be interested in my introducing you to my buyers, are you just worried that you are over committing right now to have me come look at your home?”

No –

“Okay no problem Bob, would you like me to keep you automatically updated of home selling in your area? It is really no trouble on my end.”

{At least you can keep them on your mailing list}.

If they say no again, best to write this lead off.

Also, always in the back of your mind cut their given times in have. Best call times: 8-10am, and 4-6pm. Best days to call: Wednesday and Thursday.

Tone is very important.

Try practicing your tone on a sound recorder.

This will help increase your ROI on your leads, and turn them into appointments, contracts, and closings.


Would you like to super-charge your career with 40+ fresh & real leads per month? Just contact us for for information on our Canadian Real Estate Lead marketing system.