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All posts for the month January, 2017

To Tie or Not to Tie

Published January 24, 2017 by Real Estate Leads

rel-brokeragesIt seems that the dress casual trend that’s really taken hold in the office world over the last decade is starting to make inroads with real estate agents too. In particular this is true with the necktie being less of a default choice when putting together an outfit for men. Dressing more casually wouldn’t be anything you’d likely include in a list of smart tips for realtors, but more than anything it’s just interesting to note how frequently you see realtors and people in other outside sales-oriented careers choosing to go without a necktie.

Many agree that a nice collared shirt with dress pants or even khakis along with a nice pair of shoes and stylish coat looks sharp on a man who’s also well groomed. The same goes for women, and many female realtors make a point of not ‘over-doing’ it with makeup and other considerations. It’s a refreshing change to see the flexibility in attitudes towards a realtor’s attire!

Now your vehicle of choice – that’s an entirely different matter. You might want to rethink that subcompact, and no realtor drives a 2-door. Period.

I remember reading a discussion forum for realtors once where a man related how he’d gone to meet with a client dressed very formally. The homeowner – a younger man – said jokingly that he “looked like he was going to a funeral.” Now it is true that older clients will be more receptive to the traditionalism of a suit and tie, but a number of different studies over the years have indicated that younger professionals and creatives are much more open-minded and don’t put a whole lot of stock in your attire. They’re going to be much more interested in what you can do for them as compared to how you look. You could even say that you might have more cred with them if you have tattoos, and it’s really not a stretch to say that!

Ed Babich is a realtor at KellerWilliams in Port Coquitlam, BC, a suburb of Vancouver. He’s quite renowned for his slogan – “The Guy with No Tie” and of course we wouldn’t be mentioning him here in our Real Estate Leads blog if he wasn’t a successful realtor. Ed worked as a journeyman tradesperson in the field of Thermal Engineering as a Heat and Frost Insulator before becoming a realtor, and Ed has lived and traveled throughout British Columbia and is familiar with many areas in Greater Vancouver and the Province.

You can be sure his slogan has appealed to many prospective clients just because of the way it indicates him as a realtor for the everyday working man. Well done Ed, very insightful and a perfect description of who you are as a realtor!

What are your thoughts on attire for both men and women realtors? We think you should dress as you see fit, and of course utilize ever real estate lead generation tool you can including realestateleads.ca

Chasing Space – Moving From Major Metros in Search of a House – and a ‘Man Cave’?

Published January 17, 2017 by Real Estate Leads

Rising house sales conceptIt’s no secret that it’s harder than ever to have the classic North American dream of a detached home if you live in a major urban centre, and particularly ones that are decidedly liveable. Real estate trends in Canada have made it that affording a house in Vancouver or Toronto is particularly challenging. No one feels the pinch more than working families with children who have a real need for more space, and that’s what’s behind the trend that sees Hamilton and Abbotsford and the Greater Fraser Valley as the two hottest housing markets in Canada as we move into 2017.

It’s a direct reflection of the fact that detached homes in Vancouver and Toronto – and now even their satellite cities – are simply too pricy for most.

The RE/MAX annual Housing Market Outlook Report indicates real estate in Hamilton-Burlington shot up by 19.8 per cent this year compared to last. That’s a few notches ahead of second place Fraser Valley, which rose by 19.5 per cent.

The Fraser Valley is expected to see a 5% decline in prices next year, but Hamilton should see another double-digit increase next year. Prices here are predicted to jump by 11%, again putting Hamilton on top in Canada.

That means next year the average house in Hamilton-Burlington will spike to $594,427 from $535,520 this year.

The hot demand for housing in both Vancouver and Toronto means that if you want a detached home and all the space that comes with it, you now may need to consider buying far beyond city limits rather than just outside of it in a satellite city.

“We NEED a House”

Outgrowing a home is easy – Kids needs bedrooms, Moms need a bigger kitchen, and Dads need garages and a backyard. Nothing beats a backyard BBQ on a freshly cut lawn in the summertime, and garages are great for vehicles – and man caves!

After all, every guy needs a place where he can cater to his sports fanaticism, have his buddies over for poker night, or rock out on his electric guitar.

Here’s a cool article about how to turn your garage into a man cave!

Always make the effort to know your clients’ property wish lists, and be proactive in making alternative suggestions for ways they can utilize space in a home if you can think of them. Man Cave? Maybe!

Sign up with realestateleads.ca and get qualified leads sent to you exclusively in the Canadian city region of your choice.

Real Estate Frenzy and Zoning Bylaws Altering Nightlife and Culture Scene in Canada’s 2 Biggest Cities

Published January 9, 2017 by Real Estate Leads

capture1Property redevelopment for multi-unit housing is one of the most predominant trends in Canada’s big cities. It is a boon for real estate agents, developers and contractors, but there’s so many different ways rapid population growth and housing demand affect the social fabric of a city, and many of the realities of increasing densification are decidedly negative. Especially when it comes to nightlife, entertainment, and arts and culture, which collectively are a consideration when cities are evaluated on the liveability scale.

Nowhere is this more true than in Toronto and Vancouver. THUMP is VICE news music and culture channel, and in a September 2016 article Shawn Micallef from popular Canadian urbanism magazine Spacing talked about the trend and the way explosive downtown Toronto condo development has squeezed out many clubs and venues.

“In the beginning of the 2000s, you had 60,000 to 80,000 people coming down to Toronto’s clubland, and there were incredible amounts of clubs and way less residents. After each new condo opened though, that political balance tipped towards the residents. It became more about lounges instead of big clubs. Clubs take up a lot of space, and that space is only used at night, and maybe a few nights a week. It’s a lot more valuable to build something taller and bigger with more uses and more people. Those properties get easily scooped up.”

Throughout the rest of Toronto, there are still many bars and restaurants along main streets that function as small venues. However, depending on the neighbourhood, they are often restricted in terms of the size of the room, patios, and other factors. In many areas that have experienced a rapid growth of bars and restaurants, there has been significant pushback from residents regarding noise and disturbance issues.

A similar 2016 article in Vancouver’s The Georgia Straight lamented the same problem out West, noting in particular the closure of the storied Railway Club where the property has been sold and slated for redevelopment

Part of that shift is likely due to the changing demographics of the city as real estate values skyrocket, but the trend isn’t entirely driven by changing entertainment tastes. It has become significantly more difficult to run a profitable large venue as commercial rents continue to increase, and city council has made it harder to open new spaces, even in the areas where zoning permits them.

Downtown zoning for Vancouver does permit nightclubs in the Denman, Davie, and Robson Villages, Granville Street, the Central Business District, Gastown and Chinatown, but for community compatibility concerns a new nightclub requires council approval for the liquor license.

Not all Canadian cities are experiencing the same kind of pressure on their nightlife scenes from development. Halifax and Montreal haven’t had the big real estate booms and inundation of new condo construction.

There’s definitely 2 sides to this coin. Who doesn’t like seeing a great band in a more intimate venue with great sound, or losing yourself to a great DJ in a club that’s just bumping! But for those of us in the real estate business – who doesn’t like selling a home too? The onus is going to be on municipal government to get creative with zoning solutions so that nightlife and arts and cultures scenes can continue to add to the flavour of a city. Generate qualified online real estate leads in Toronto and Vancouver with realestateleads.ca

 

 

 

The 3-Tier Review for Every Realtor This New Year’s 2017

Published January 5, 2017 by Real Estate Leads

Strategy For Real Estate Mobile MarketingSo here we are at the beginning of a new year, and it’s quite natural for many realtors to experience something of a downturn in business during the back side of the colder months of the year. There’s nearly always a down turn in real estate marketing activity after the first two weeks of December, but the smart choice is to make it into an opportunity to strategize for an even better 2017. Have a read here and see what we recommend for realtors who want to take the initiative here in January.

There are 3 reviews you need to complete before you can set a path for growth of your real estate biz in 2017. The three reviews include your transaction history, your prospecting efforts, and your personal marketing efforts.

Let’s start with the review, looking at what you’ve done financially, the number of actual transactions completed last year, and anything else we can identify with those opportunities.

A good initial reference point is to ask this question – what was your average deal size last year, the year before that, and the year previous to that one? From there it can be what clients did you work with, and how would you categorize them and identify similarities between them?

Other considerations for your transaction history review and analysis:

  • What were the average size deal with those clients provided for you?
  • How were those clients generated?
  • What was the source?
  • Were they sourced via a prospect call? Otherwise?
  • Was it a website, a lead, a company referral?
  • Was it the same clients?
  • Where were those clients and opportunities located?
  • What market are you best suited to pursue more actively this coming year?
  • What are your best product types and may that be changing moving forward?

We think it’s best to look at these points before addressing every realtor’s big picture question:

Did you achieve your net income goal for 2016? Next, look at your results above and make connections between why you DID or DID NOT meet that net income goal. Look at the numbers. Look back on your efforts last year, and see where those are. Define your average gross commission income. What was your average net commission per closing? Of the listings/representations/assignments you secured, how many were unsuccessful?

Identify your top five clients. Maybe you define that as the five that made the most money for you, maybe you have other criteria. Whatever it is and whoever those 5 clients are, you need to spend time conceptualizing on who they are collectively.

Now look at your prospecting efforts. Prospecting is a disciplined act of asking for business. Think about and critique the way you approached prospective clients. Look back at some of the quantitative, and qualitative aspects of your prospecting. How many prospecting meetings did you hold in 2016? How many calls to you attempt vs. complete, and how many prospect letters (not emails) did you send?

There are three elements of presence, or personal marketing. Personal, physical, and digital. C Categorize your efforts within these days and look at the distribution of resources. Look back at your calendar. This is vital to growing in 2017. Personal is meeting people, and yes that can and should include door knocking an cold calling. Physical marketing efforts consist of tangible items you have mailed, gifted or sent. Digital is the tweeting, the blogging, the LinkedIn groups, Facebook interactions, that you actually participate in. E-mail blasts, and newsletters fall into this element too.

As noted, the first step in any process of change is always the biggest. Reviewing your transactional history, prospecting efforts and personal marketing activities will take you some time, but there’s so much to be said for it in ensuring you have a better year in 2017 as a realtor. Using an online real estate lead generator like realestateleads.ca can help by leveraging the power of surveys in digital advertising to provide you with then qualified real estate leads in your area.