All posts for the month December, 2019

Better Forecast Prediction for Canadian Real Estate in 2020

Published December 31, 2019 by Real Estate Leads

There’s just a day left in the year 2019 and it seems like every year at this time people of all different professional stripes – real estate agents in Canada included – find themselves saying something along the lines of it seems like it was January 1 just a few months ago. They say time flies by even faster as you get older, and considering that’s something we’re all doing we imagine that many of you are equally surprised that 2020 is just around the corner. The real estate market in Canada is just like any other one in the world in that it can and will continue to fluctuate. There’s been portions of this past year where the market has cooled off quite considerably. While a ‘flat’ housing market is going to be preferable to one that’s in decline, what they do is they put a chill on the market as homeowners who would list their home otherwise decide to postpone until it’s more likely they’ll get a better price for theirs.

Here at Real Estate Leads, we’re happy to make our advantage available to real estate agents who may find the lack of homes going onto the market to be a real risk to the viability of their career choice. Our online real estate lead generation service for Canada is one of the best tips for new real estate agents as it puts the power of Internet marketing to work in generating real client prospects based on their responses to voluntary surveys online.

There’s more to it than that, but all most realtors will need to know is that it works – and it does!

But back to our topic here, as one year comes to a close and the next is set to begin it’s logical to take a look forward at what industry experts forecast for the year to come. After a disappointing 2018, when housing prices and sales dropped overall, 2019 was something of a resilient year for the Canadian housing market. Sales numbers did stabilize and resume an upward climb, but the strength of prices often weren’t what interested parties had hoped they would be.

2020 Recovery Predicted

Overall, it seems the news looks to be good. A review of the forecasts by leading real estate experts in Canada is pointing to a recovery in 2020. The Canadian Real Estate Association (CREA) has an approximate number of 530,000 for the volume of national home sales it expects to see for 2020. If realized, that will be an 8.9% increase over the total expected for 2019. The CREA is also predicting that the national average price will reach $531,000 in 2020, and that’s a 6.2% increase there.

It’s always best go garner a few educated opinions, however. Royal LePage is predicting a 3.2% year-over-year increase in housing prices next year. RE/MAX has their own prediction, a little more optimistic one that foresees a 3.7% increase. Though their benchmark prices are different from CREA, they share a belief that the market is moving in the same direction.

Economists tend to have a fairly accurate take on these matters as well, and a poll of 18 of them is seeing foreseeable gains too. This group is predicting that Canadian housing prices will rise by 3% in 2020, and 2.9% in 2021.

Increasing Immigration will Continue to Bolster Housing Demand

Continued strong immigration numbers are going to factor into the dynamics of the housing market in Canada in a big way, with these numbers most notably maintain a sustained demand for housing in Canada’s most populous housing markets. An October 2019 Royal LePage survey believes that newcomers to Canada are expected to purchase one in every five homes on the market over the next five years.

Concurrently, the CREA is also making the very relevant note that the Bank of Canada is unlikely to raise interest rates in 2020. Staying pat with this will drive demand for mortgage financing from prospective homebuyers. If there’s one clear-cut positive to take from all of these forecasts, this is it.

It’s true that most market watchers are optimistic about housing, but causes for concern are definitely visible too. Look no further that not everyone expects a three-plus % jump in prices. Many industry and economic insiders are saying something more around 1 percent is a lot more realistic.

One more concern is that listings are not keeping pace with sales. When sales are increasing, then a matching increase in new listings is necessary to restrict inflationary pressures. The fact of the matter is there’s nothing to indicate that will occur to the extent it needs to over the coming year.

Adding growth in mortgage credit to this tightened supply looks like it will be a very pivotal factor. It’s well understood that a drop in mortgage rates has boosted the markets artificially over recent years. Strong underlying demand, tight supply and low-interest rates are the same ingredients that were present in some housing markets three years ago, and that’s exactly what we have here again.

Mortgage Stress Tests Continue to Factor In

The regulatory measure that’s been the single biggest factor in addressing housing price inflation is the stress test, which was expanded in January 2018 to encompass uninsured mortgages and made it necessary for borrowers to qualify at a higher rate than the negotiated rate, with the idea being it would insulate the lender against potential delinquencies should future rate hikes occur.

Prime Minister Justin Trudeau is having finance minister Bill Morneau review mortgage stress test regulations and potentially make them more dynamic, but how and if / when that will actually happen remains to be seen. Taking regional considerations into account when making any such a sort of review / amendment process is something that has to happen.

Relatively Positive Outlook

All in all, a vibrant labour market along with a vigorous demand for housing and low interest rates look to be capable of creating an environment that will be favourable for housing in 2020. The FTHBIA (First Time Home Buyer’s Income Assistance) initiative to help new homebuyers with shared equity mortgages and a possible review of the stress test are also positive signs.

That’s it for now, and we wish you all a Happy New Year.

6 Trends Expected to be Seen in Canadian Real Estate for 2020

Published December 24, 2019 by Real Estate Leads

As 2019 draws towards a close, one reality is as much one today as it was at this time this year, the end of 2018 – being a real estate agent in Canada is a challenging career, and one where wild changes in both market dynamics and the nature of the industry make this career choice one that’s more ideally suited for people who are resilient and versatile in the way they run a personal real estate corporation.

One challenge that may become easier over time – but still one for even the most experienced realtors – is generating clients in an environment where fewer and fewer people will qualify as prospective homebuyers, and particularly for detached single-family homes. Which, of course, is where a realtor will make the largest commissions on their services.

Here at Real Estate Leads, our paid online real estate lead generation service is an excellent resource for new realtors to be more directly put in touch with real people who are likely to make a move in the real estate market sometime soon. It’s a great means to get a leg up on the competition (and there’s a LOT of competition) and be put in touch with these people before your competitors have a chance to do the same thing.

Today we’re going to talk about 6 trends that are part of the forecast for real estate in Canada for 2020. While it’s true that success in real estate doesn’t require an ability to predict the future, having an idea where the market is heading is very helpful for making smart and prudent decisions.

The following trends paint a picture of a rapidly changing real estate environment where client realties, expectations, and what’s required of you as a realtor within all that is going to be changed quite significantly.

1. Co-Living

Property managers have discovered that they can exploit the sharing economy to drive rents for properties that were otherwise either vacant or failing to achieve the rent appreciation they needed to remain profitable. Many residential landlords are now considering using rental properties in the same way.

Nowadays, the majority of young city dwellers expect to have roommates anyways. If property owners and / or managers are able to provide this new generation of renters with what they’re looking for – furnished apartments, bigger shared spaces, quality Wi-Fi, and the company of people who are agreeable – landlords can then charge premium per-room rents.

This is increasingly the way young people are viewing the idea of living arrangements in areas of the country where overheated housing markets are making the old way of thinking about housing increasingly impractical. The idea here is that it builds community, plus it gives landlords a boost on rents that were going the wrong way for them. Last but not least, it gives people who rent the upside of having a much nicer and better quality place than they could ever afford on their own.

2. Climate Change Impacting New Builds Sales

There’s no debating the fact that changing environmental standards are now forcing developers to rethink and re-approach how they build their properties. We can know that the cost of doing so will only increase over the short-term, and quite likely increase substantially.

New regulations applied to receiving building permits is putting a lot of pressure on new development and new construction. This is increasing build costs in a big way, but houses have to built in ways that are receptive to the new realities and structural challenges that are being posed by climate change.

Higher prices for new product could put a damper on sales of pre-construction properties, but the built-in appreciation associated with such assets should still ensure that an investor will have paid far less than the going rate once delivery is made.

3. New Builds, Old News

The increasing cost of new product and the built-out status of many urban communities has made it so that developers must move further and further away from city centres. Buyers still desire new product with homes, but the longer and longer distances being placed between where they work and where they can afford to buy is creating a very unappealing situation. The industry expert prediction is that buyers will see less value in new builds if it is going to me an being locked into an exurb lifestyle that’s hours from where they would ideally live.

Anyone in the GTA or GVA will certainly know that people’s flight for affordability is pushing them as far as humanly possible from the city, and primarily because there’s nowhere else to build.

However, in Ontario and British Columbia – two provinces with surging populations – it’s safe to assume that there will always be folks willing to drive two-plus hours to work if it means they can get into the property market.

In Atlantic Canada it’s entirely different. There is still plenty of room to build within minutes of most cities in the easternmost parts of Canada.

4. Condos for Families

It’s fairly standard for investors to assume that a townhouse is the smallest property a family will be interested in renting. Not so, and especially for new arrivals from overseas who are perfectly okay with condos and seem them as a smarter affordable alternative to single-family properties.

These newcomers don’t have the same views as long-time Canadians about what a home’s supposed to be. For many of them, they didn’t come from having a lot of space, so 800 square feet or so is just fine for them and their children. And paying less rent is a big plus too.

Developers should put a lot of their investment into 2-bedroom condos near major metro areas, where the work is.

5. Prices on the Rise

We don’t have good news for those hoping for a slowdown in the price increases affecting major markets like Montreal, Toronto, Vancouver and Victoria. It’s just not going to happen; increased demand will keep pushing home prices higher. While there was a ‘flatness’ seen with prices in Vancouver and Toronto over the first half of 2019, that was really just a blip. Both homebuyers and investors looking for value will have to set their sights on less densely populated metro areas.

Industry reviewers also predicts noticeable price increases in Edmonton and Calgary. Based on recent government cuts and the downturn factors that are still battering the province’s oil sector, however, it’s not going to be a particularly marked increase in all likelihood.

6. Real Estate Agents Less of a Necessity

This part is not going to sound very good for anyone considering becoming a real estate agent in Canada. Technological advances and the increased desire of individuals to DIY (do it yourself) everything they can in the interest of saving a buck are really making huge dents in the viability of the industry for people like realtors.

Successful realtors will always know of ways to be successful in real estate, and they’ll always be around. But being one of them is going to be much more challenging in 2020 and beyond.

With buyers growing more confident in the data they have access to, paying a realtor to provide identical or very similar information will no longer be something they have to do – and especially so for new investors who may have never dealt with an agent before.   

Self-acting buyers or sellers can learn more, do more, and understand more much more extensively than they could have 10 or 20 years ago. Back then you had to rely on a real estate agent for that. Nowadays, if the person is tech and industry savvy they may feel they don’t need a realtor working for them.

This is an ‘it is what it is’ type of scenario, but it’s not to say that you can’t be successful as a new realtor.

Getting off on the right foot in real estate is really important, and nothing does that better than building your client base and having clients buy or sell homes. Sign up with Real Estate Leads here and receive a monthly quota of qualified, online-generated buyer and / or seller leads that are delivered to you exclusively and for your own protected region of any city or town in Canada. You will be the only realtor serving that are via Real Estate Leads, and you’ll be the only realtor who receives our leads for as long as you continue to stay registered with us.

We’d like to conclude here by wishing all of you a very Merry Christmas, and extend those wishes to your families and friends too. We hope you enjoy the entirety of the Holiday Season!

8 Safety Tips for Female Real Estate Agents

Published December 17, 2019 by Real Estate Leads

Safety is something that should be promoted by anyone and everyone working in an industry, in the interest of keeping every fellow worker type safe so that they can return home to their family every night. It is an unfortunate reality that women are often more at risk than men when it comes to workplace safety concerns, and in real estate this risk is magnified due to the fact that realtors are often meeting prospective clients or interested homebuyers on their own.

The Lindsay Buziak story that occurred in Victoria, BC in 2008 is a very sad and unfortunate one, and one cannot help but feel terrible for her family while at the same time hoping that her killer is eventually made to face justice. She was showing a property to an interested buyer on her own, and unfortunately she was found dead in the home afterwards.

Now while of course instances like this are rare, it’s essential to be as best prepared as possible to keep yourself safe if you’re a female real estate agent. Real estate is a tough business to begin with, and you’ll have enough on your plate without having to worry about your safety. First and foremost with that toughness for new realtors is prospecting client leads, but here at Real Estate Leads our online real estate lead generation system for Canada is an excellent way to put the power of the Internet to work for you.

Back on topic though, what we’re going to do today is share some tips for real estate agent safety that are all very doable and may go a long way to prevent you from finding yourself in a bad situation.

Here’s our 8 tips for realtor safety

  • Trust Your Instincts

This one gets the top spot on the list because it’s nearly always true no matter what you’re doing, why you’re doing it, or where you’re doing it. If a particular situation doesn’t feel right, it probably isn’t. If you feel that way, trust your instincts and remove yourself from the situation without any delay.

  • ‘Talk time’ for Better Security

Increasing or stretching out talk time with a prospect increased the likelihood of you uncovering something that can be a red flag, a cause for concern. When you talk longer with a prospect on the phone, you acquire more information about that person. You can secure information that will lead you to look into them before you agree to meet with them in person as a client.

  • Create Your First Appointment Strategy

The best strategy for any client for whom you have a ‘something’s not right’ feeling is to convince them of the value of an in-office appointment. An in-office appointment during normal business hours creates safety because of the number of people will be present in the office alongside you. If they wont’ agree to come to the office, then suggest meeting at a neutral public location. A Starbucks or other coffee shop is a good choice as it’s a very common suggestion (my wife and I met our realtor for the first time in a coffee shop). It’s public, and if it doesn’t feel right, you can get yourself out of that situation by comfortable or uncomfortable means if necessary.

Tips When Meeting Prospective Clients in a Home

If you find that you must meet the client in a home, this of course changes the whole dynamic of the to-be situation. There are a few steps you should take before you meet someone for the first time at a home. For starters, if you feel suspicious about doing so based on your instincts, there’s absolutely nothing wrong with showing up with someone with you. If you need to falsify the nature of that person and how they relate to being present, that’s fine. A white lie, if you will.

This other someone could be another agent, your boyfriend or spouse, or a friend who comes with you to the showing. Do not bring children, or even youths that may not be able to intervene sufficiently should something go wrong and you’re in danger.

If it’s to show prospective buyers a home, then arranging for the listing agent to meet you at the property is a smart choice. Safety in numbers. Having the seller homeowner there is a good choice if you’re the listing agent

  • Trail Behind When Showing the Home

When showing a home, it’s wise to have the prospective buyer walk in front of you. This keeps them fully visible and in front of you, and allows you reaction time if they need it. You will have time to react, rather than being caught by surprise. It’s true that some female realtors keep a small mace spray decanter on their keychain, and used with this ‘distance’ approach it will give you time to use it if you need to.

  • Inform Others and Check In

When showing a property to a possible buyer you’ve never met previously, inform your office, any ‘buddy’ agent you may have, and family members. Next, set a time to check back with them. Clear advance communication improves safety. Plus, giving any information on the buyer is never a bad idea if you have even the slightest inkling something’s not right with them.

  • Have Your Own Distress Code for Safety

Our next suggestion is to create a voice or text distress code to alert others to your need for help right away. Some offices established a predetermined phrase like ‘can you put me through to Jordan Whalen, I need to talk to him about #### Alphabet Street. This will then alert the office or other agent to call 911 and have police on their way to your location – #### Alphabet Street – without delay.

  • Take a Self-Defense Class

Being able to defend yourself or break free from an assailant’s grasp could save your life. Self-defense classes are offered by community colleges, the YMCA or YWCA, health clubs, and martial-arts studios. If you’re in relatively good shape and sufficiently nimble then this might be a good idea for you. Many women are amazed at what they’re capable of in this regard!

  • Arrive Early and Plan for your Exit

Arriving before the buyer you are showing the home to is always a good idea too. This allows ample time to evaluate and observe the neighborhood. If any part of it seems sketchy, out of place, or out of the ordinary, you have the ability to focus on this and make those determinations. Is there anyone loitering around the home or property? Is it unusually quiet? Is there anyone who shouldn’t be there, or their presence is unexpected? If so, go through your exit strategy and have one in case you need it. Walk through the home to determine the floor plan and the flow. Evaluate each room to see what’s the best ‘escape’ route. You want to have options in case one route is blocked. If you can, unlock all doors and deadbolts so nothing obstructs from exiting the home or building quickly.

The last part of this is to have a go-to excuse ready to be used at any time you feel you need to remove yourself from any type of concerning situation. A popular one is something along the lines of a family emergency, and you need to leave right away to see to it.

Sign up with Real Estate Leads here and receive a monthly quota of qualified, online-generated buyer and / or seller leads that are delivered exclusively to you as the only realtor registered with us to serve a specific region of any city or town in Canada. If you act now, you can claim yours and then be the ONLY realtor serving that region and receiving those leads. It’s almost certain that you’ll quickly come to see it as money well spent as you are put more directly in touch with people who are genuinely considering making a move in the real estate market.

Insolvencies Increasing Among Vancouver Homeowners as 2019 Winds Down

Published December 10, 2019 by Real Estate Leads

Amidst the recent news last week that Vancouver City Council is planning to approve an 8.2% property tax hike in Vancouver, it seems that the extraordinary cost of living in Canada’s West Coast big city is pushing some mortgage holders to the breaking point. Vancouver and Toronto have always been pricey places for both real estate and everything day to day, but it’s a troubling trend to see these increasing numbers of insolvency. Along with the never-ending suggestion that it’s the beginning of the ‘bubble burst’ that so many are hoping for.

As it relates to the real estate industry, there’s usually a ‘chill’ seen overall in response to conditions where prospective home buyers see that so many of their predecessors hasn’t been able to manage their mortgaging of the home. Clearly we know that many homebuyers in both cities got in over their heads in the mad rush to buy property around 2010 or so, and it may be that many of these same individuals are now the ones defaulting. So while the chill may occur, there’s enough demand for real estate in Vancouver that properties that come onto the market will still be snapped up at asking price or higher.

Here at Real Estate Leads, our online real estate lead generation service is an excellent resource to improve client lead generation for realtors. In particular if you’re new to the business, it’s a great way to get a leg up on your competitors and be put more directly in touch with potential home sellers or buyers who will want the assistance of a real estate professional. Once you establish yourself, lead generation in real estate will become more natural for you, but at this time anything you can do to have audiences with these people is going to be huge.

This current dynamic in the Vancouver housing market does create both advantages and disadvantages for realtors, but again, in general, this particular unfortunate reality should be something anyone in the real estate business and beyond might want to take note of.

Record Number for Q3 of Year to Date

The office of the Superintendent of Bankruptcy Canada (OSB) filings is relating that more people than ever before are becoming insolvent, and the numbers for the Q3 of 2019 are a record. Greater Vancouver has experienced growth for insolvencies over the past year, but this new quarter result shows it’s a trend that’s picking up momentum.

Insolvencies Vs. Bankruptcies

Insolvencies can be one of two varieties – consumer proposals and bankruptcy. Both need a licensed insolvency trustee (LIT) to file for the client. Consumer proposals allow borrowers to pay a % of the debt owed and in exchange the lender has the balance owing discharged. In bankruptcy, the borrower assigns the majority of their assets to an LIT. The appeal of this is that some of your unsecured debt is discharged. All bankruptcies are insolvencies, but not all insolvencies are bankruptcies. The most important part of either is that both mean lender losses, and a very undesirable stain on the borrower’s credit.

Greater Vancouver Insolvencies Rise Over 25% In Q3

Greater Vancouver insolvencies are almost shooting up over the latest quarter. There were 1,393 insolvency filings made in Q3 2019, a jump of 25.27% from the same quarter last year. Oppositely, BC saw a total of 2,926 filings in Q3 2019, a 21.87% jump compared to the same quarter in 2018. The truth of it is Greater Vancouver’s insolvency growth is hogging more of the debt failure.

If one looks at the number of insolvency filings made in the 12 months before Q3 end 2019 between Greater Vancouver and British Columbia, you’ll see that Vancouver is making really gains on taking the entirety of insolvencies in BC as a whole.

Shockingly, they’re up 17% over just the past year!

Greater Vancouver insolvencies have been rising over the past year, but never this quickly. 5,021 insolvency filings over the past 12-months ending in Q3 2019 is a majorly large number, up 9.06% compared to this same time in 2018. To put this in contrast, BC has seen 10,935 filings in the same window, and that is a 9.53% increase compared to Q3 end 2018.

While Vancouver-area insolvencies may have been growing a little slower than the general BC rate over many years now, we’re now seeing it really start to pick up steam in contrast to the year in its entirety.

Greater Vancouver insolvencies are rising, but it’s true they are all across the country too. The growth in the number of filings has been slower than it generally has been for BC. This is very likely to change soon. This recent spike in insolvencies in Greater Vancouver is both occurring much faster than before and it’s leaving the provincial growth rate in the dust if this continues.

Sign up for Real Estate Leads here and receive a monthly quota of qualified, online-generated buyer and / or seller leads that are provided to you – and only you. Only one realtor will receive leads for a specific region of any city or town in Canada, so if that’ you then you’ll be receiving those leads exclusively. Sound good? Get on board with real estate leads today and start benefitting from our lead generation system for realtors.

3 Effective Ways for Realtors to Triple Lead Conversions

Published December 3, 2019 by Real Estate Leads

Every once in a while we take on a subject with our weekly blog that lines up perfectly with what we’re all about here, and this just so happens to be one of those weeks. A real estate agent – no matter which market they’re working in and how long they’ve been in business – will live and die by his or her ability to generate leads and then turn those leads into clients. As is the case with nearly everything, practice is what makes perfect, but anything you can do to gain valuable insight into best practices is going to be welcome.

And so that’s what we have here today. Here at Real Estate Leads, our online real estate lead generation system is an excellent way for new realtors to get a leg up on their newbie competition when it comes to having shortcuts to being put in touch with home buyers and sellers. However, while leads are absolutely invaluable, it’s what you do with them that makes the difference between whether or not there’s a commission in it for you.

Converting leads is what it’s all about, and there’s specific steps you can take to increase the likelihood of that happening. And so let’s get to them!

Long and Short: Optimizing Marketing Efforts

Whether you’re marketing for tenants, off-market deals, attendees for your events or a webinar, optimizing your marketing efforts needs to be front and centre all the time. One of the best ways to do this is by increasing your conversions and reducing per-lead costs. Marketing automation makes it possible for you to put your crucial digital marketing tasks on autopilot, but maximizing your conversions all the while.

There are three specific areas that are critical to hitting your goals. Introducing these three components into a marketing strategy properly can actually triple conversions. Driving traffic from online marketing (and especially via social media these days) is arguably the most potent way of approaching this. Effective and successful realtors these days are using their social media channels as sales funnels.

Once the customer navigates through the funnel and completes the ‘goal’ (registering their contact info with you based on their interest in your advertised content) then you move that volunteered info to your database or CRM. Then you’ll begin email communications to keep the line of communication open with them and nurture the transaction.

Here’s the 3 ways this entire process can be optimized

1. Smart Sales Page / Funnel

When building your funnel and putting it in place, create a dedicated set of pages away from your website. The branding can be the same, but website menus and other information shouldn’t be included in your funnel, and here’s why:

  • Fewer distractions. The primary reason a product (in this case a home) doesn’t sell is because people don’t know about the product or understand its value. Creating a dedicated set of pages without distracting menus or other offers lets you pass along the specific offer and its value much more clearly and succinctly.
  • Ease of use. A well-designed funnel makes it so that the product is easier to purchase, and making this the case isn’t difficult at all. The forms should be clean, and the information should persist from one page to the next. A dedicated funnel – but one that exists separate from your website – benefits both your clients and your business.

Yes, the initial setup will require some effort and creativity on your part, but once your sales pages are in place, you’ll find you’re now articulating your offerings and value in a more distraction-free environment, and it’s proven that this way is much more conducive to converting leads.

2. Integration

This is where automation starts to make its presence felt. With you now converting leads more regularly by tailoring your funnel to meeting customer goals, the next step is to create a central repository for future communication and follow-up.

The role integration takes here is capturing the information entered by your customer, and then storing it in a central location. In more complex systems, there will be many points of entry into the central database or CRM. When the system is more complex, it then becomes more important to build and establish a central database where all information is stored.

Zapier is a really good application here, as using it makes the integration process becomes simpler because it can be automated without the need to hire a programmer. Setup is quick and easy, and once it’s completed, you won’t have to spend time ensuring your customers are entered into your system each and every time you receive an RSVP.

Plus, the CRM also functions as a platform to facilitate future communication beyond this initial goal. If you can make a client a repeat clients, that is of course preferable. Typically, if a customer can see value in hearing from you again and potentially purchasing more at some point in the future, you stand to further your business interests even more. For a business to understand the value of its clients – and maximize it – having a central repository is essential.

3. Nurture and Follow-up

Now that each customer’s information is filed in your CRM, you’re able to automate your communications with them much more easily. This ‘nurturing’ process will serve 2 goals. First, it provides communication and follow-up (such as a confirmation email with the event date, address, etc.) for the transaction or goal that your customer has established for you based on their responses and submitted info.                                     

Next, it will more effectively promote communication around events you’re arranging to facilitate the sale of the home. As the event date nears, make sure your prospective clients hear from you a minimum of three times. Each message will cover three unique benefits of the event they’ve signed up for and a reminder of the event’s scheduled time and location. Yes, open houses are the most common of these events we’re discussing.

From here you follow what is something of a nurturing ‘sequence’:

Being Interesting – boring messages are the worst and MUCH more likely to be discarded before theyr’e read through in their entirety. Speak casually, add humour if possible, and be sure to find intriguing details relevant to your product and then tie them into your messages.

Be Frequent..Enough – Whether it’s a webinar or an event, the principles of following up stay the same: Once the customer has indicated that they find value in your offering, you need to stay entirely in touch. It’s the best way to ensure you’re delivering value.

Be Personal – No matter what communication form you’re working in, be sure to talk to the customer like you’re having a face-to-face conversation with them. People don’t want to hear a formal message to a large group. They want to hear from you, and they will appreciate being spoken to directly.


By adding a marketing automation strategy of this type, it’s very likely you can  triple your conversions. That should work out to your marketing ROI being increased significantly – and that should sound plenty appealing to you as a new realtor.

Sign up with Real Estate Leads here and receive a monthly quota of qualified, online-generated buyer and / or seller leads that are delivered to you EXCLUSIVELY. No other realtor will receive those same leads once you’re registered with us. And what’s more, you’ll also be the ONLY realtor receiving those leads for your exclusively-served region of any city or town in Canada. We’re confident in assuming you’ll quickly join the numbers of 100% satisfied realtors who know that this is an excellent investment in the success of your real estate business.