{"id":1556,"date":"2026-03-24T13:50:42","date_gmt":"2026-03-24T13:50:42","guid":{"rendered":"https:\/\/www.realestateleads.ca\/blog\/?p=1556"},"modified":"2026-03-24T13:52:58","modified_gmt":"2026-03-24T13:52:58","slug":"influencer-partnerships-real-estate-marketing","status":"publish","type":"post","link":"https:\/\/www.realestateleads.ca\/blog\/influencer-partnerships-real-estate-marketing\/","title":{"rendered":"How to Leverage Influencer Partnerships in Real Estate"},"content":{"rendered":"
<\/div>

\"Learn<\/a>There are plenty of influencers out there who\u2019ve had the flu, but influence and influenza are not the same thing. The worst influenza outbreak of all time was the Spanish Flu. Even though it was hundreds of years before any of us were born it killed a lot<\/em><\/strong> of people. But there are influencers who have killed people too. Some influencers may have done so well with monetizing themselves on social media that they were considering buying a home before they committed the crime. They may have already spoken with an agent. With this blog entry we\u2019re going to look at real estate lead generation in Canada from the perspective of average influencer partnerships to grow your PREC.<\/p>\n

Of course the types of influencers that real estate agents in Canada will want to partner with will not the be the same types of influencers we were talking about there. They may be very active on social media, but with much less of a focus on sensationalism and booty shorts. Instead they\u2019ll probably be a person who\u2019s recognized for being an expert in an industry or pursuit that\u2019s directly or indirectly connected to housing. The most obvious example here would be someone like Mike Holmes, and if an agent was to have someone like him vouching for them it would be huge. There are plenty of smaller fish to fry as the expression goes, and you can find local people who have that same identity of sorts but not to the same extent.<\/p>\n

Having them willing to speak highly of you to people who may be ready to work with a real estate agent is the aim if you are going to start building influencer partnerships. The people who are newer to this career and who are getting exclusive real estate leads<\/a> for agents can also be doing research into how to best approach someone like this and suggest a partnership. You\u2019ll recommend their business to anyone you might meet in the course of your works, and then you suggest that anyone who\u2019s expressed interest in buying or selling a home gets pointed in your direction.<\/p>\n

So what we\u2019ll do with this week\u2019s blog entry is discuss what approaches you can take when you first speak with people like this, and where you can see an opportunity for a mutually-beneficial referral program between the two of you. If they have the reach that many influencers do then there is real potential there depending on what kind of industry they are in. And again, what you\u2019ll like about this is these people probably don\u2019t even have a selfie stick to begin with. It\u2019s not those types of influencers we\u2019re talking about, so get more leads – partner smarter with reputable people in the same city or town.<\/p>\n

Back Scratching<\/strong><\/h2>\n

Influencer partnerships in real estate will be when an agent teams up with someone who is popular and has a good strength of followers on social media. They\u2019re the influencer, and people will identify them as some type of expert on a certain subject matter. You suggest that you can give them more exposure too if they promote your services to anyone who is thinking about buying or selling a home. Ideally they see the benefit for both of you and you\u2019re off and running with these different approach to real estate lead generation Canada.<\/p>\n

The influencer will want to see something on your part that suggests you have the means of giving them their benefit too, and that will start with having a good real estate agent website and ideally something of a valid presence and activity on social media. And of course it would be preferable if you had a good number of followers on instagram. This can also include sponsored posts, reviews, or making content together. The idea is to use the influencer\u2019s popularity to get more customers for the brand and expand its audience.<\/p>\n

Influencers may be found in and have expertise in various fields, ranging from lifestyle to real estate enthusiasts to home renovation specialists. Ones who have built a loyal audience interested in their content, and another good example is of a real estate agent in Winnipeg who established a referral partnership with a popular local hardwood flooring wholesaler. He received a good number of leads from the owner, and in turn he recommended their shop to any new homeowner who was considering replacing the flooring in the home they\u2019ve just bought.<\/p>\n

Benefits of Influencer Partnerships for Real Estate Brands<\/strong><\/h3>\n

Helps Target the Right Audience<\/strong><\/h4>\n

Influencers will usually have a dedicated set of followers who trust their recommendations. Partnering with them exposes the agent\u2019s services to a wider audience, increasing visibility and brand awareness. Influencer marketing is a genuinely effective way to showcase a range of real estate projects, from luxury to budget-friendly options. This helps make investing in real estate based on location and financial aims easier for many potential investors.<\/p>\n

Authenticity and Trust<\/strong><\/h4>\n

Trust is the core component of influencer partnerships for real estate brands. When influencers endorse a property, their audience sees that recommendation as genuine and trustworthy. There is an assumed authenticity built between the influencer and their followers, and that\u2019s important as real estate transactions also involve a great deal of financial investments and personal decisions. Potential buyers or investors need complete assurance and reliability when considering properties, and you want to be building that same level of trust when working with exclusive real estate leads for agents.<\/p>\n

Highlight the USP <\/strong><\/h4>\n

All realtors will begin to establish their unique sales propositions that they use with people who are weighing whether or not to list with them. Influencers can help agents amplify the message with their USP. This can open the gate to vast opportunities within the realm of real estate marketing. This is also a forum where real estate marketers can tap into their creativity and audience engagement to develop captivating promotional videos. They can then serve as powerful tools for showcasing the unique selling points (USPs) of properties in a compelling and informative manner.<\/p>\n

SEO Benefits<\/strong><\/h4>\n

We talked about real estate agents websites earlier here, and every agent should be aiming to have theirs come back on the first or second of SERPS when somebody Google\u2019s \u2018*city name* real estate agent\u2019. This is an absolutely essential part of lead generation in real estate too, and really it\u2019s the most essential \u2018passive\u2019 component.<\/p>\n

So here\u2019s where working with an influencer in real estate can help you improve your site\u2019s SEO. When a leading real estate digital marketing agency collaborates with real estate brands and creates content, they often include backlinks to the brand\u2019s website or specific property listings. These backlinks serve as a powerful tool for valuable endorsements from reputable sources, which search engines like Google take into consideration when ranking websites.<\/p>\n

Then there\u2019s the way that when users share, like, or comment on this content, it signals to search engines that the content is relevant and valuable. This also works for better SEO for real estate website, and that\u2019s because search algorithms prioritize content that receives significant social signals.<\/p>\n

Better Reach for Real Estate Investors<\/strong><\/h4>\n

Investor buyers in real estate are always searching for a top-notch deal where the equity in the property is going to increase. Influencer marketing emphasizes the important parts of any deal, highlighting elements that will add a little more of a wow-factor for these types of buyers. This excitement encourages investors to show interest in the deal, and certain influencers may have more reach and sway with certain demographics of people who are older and have the means of investing in real estate rather than only buying or selling homes that will be their primary residence.<\/p>\n

Identifying the Right Influencers<\/strong><\/h4>\n

Bimbos always seem to have a real charm for many men, and the men become somewhat smitten with them. Bimbo agents will be using this part of their appeal to find good influencer partnerships. These agents will almost always be younger and have no shortage of followers on Instagram, so in a sense they may already be ahead of the curve with using influencers to promote real estate sales.<\/p>\n

That is not the point here though, and as we\u2019ve stated the types of influencers won\u2019t be dressed scantily in any images of themselves they\u2019re using on social media or for promoting a related business. Choosing the right influencers will make all the difference for the success of your partnership, so here\u2019s what recommended when you first start to collaborate with influencers:<\/p>\n

Create a List of your Campaign<\/strong>\u2019<\/strong>s Objectives and Criteria<\/strong><\/h4>\n

Detailing your desired outcomes is important when identifying the right influencers for your real estate brand. You can begin by clearly defining your objectives and what you hope to achieve through influencer partnerships. Are you aiming to increase brand awareness, drive website traffic, boost sales, or have better success with real estate lead generation in Canada?<\/p>\n

Ensure Authenticity<\/strong><\/h4>\n

Authenticity is so necessary for successful influencer partnerships in the real estate industry. When considering authenticity in influencers you should aim to look beyond surface-level metrics. Focus on the depth of their engagement and look for proof that these authentic influencers foster meaningful conversations with their followers. They respond to comments, address concerns, and share personal anecdotes that resonate with their audience.<\/p>\n

Calculate Engagement Rate <\/strong>from Influencers<\/strong><\/h4>\n

An authentic influencer will try and engage with the audience through meaningful conversations. If you want to find the average engagement rate of an influencer, this is how to do it:<\/p>\n

Pick around 10 of their branded posts. Tally up the total number of likes and comments on these posts before dividing that total by the influencer\u2019s number of followers. Then multiply the result by 100. This will give you a good idea of how engaged their audience is on average.<\/p>\n

Look for Reputability <\/strong><\/h4>\n

The good thing is that authentic influencers tend to rise to the top because of the reputations they\u2019ve built within their industry. Do research on their background, previous collaborations, and feedback from followers to determine whether or not there\u2019s a track record of authenticity and integrity there.<\/p>\n

Running Effective Influencer Campaigns<\/strong><\/h3>\n

It\u2019s going to make sense to discuss your goals with your influencer(s) at the start of the partnership. They will be laying out what they hope to gain from it too. Before you reach out to the influencers make sure you have a plan. Your influencer marketing strategy is like a roadmap\u2014it helps you set goals and figure out what steps to take to reach them. Without a clear strategy, you\u2019ll find it hard to stay focused on when to start the campaign.<\/p>\n

Here\u2019s what to do:<\/p>\n

Choose the Campaign Type<\/strong><\/h4>\n

The first decision will be around what type of campaign you want to run. Consider what kind of content you want, which social media platforms to use, and if you\u2019re paying influencers then you will need to establish these terms now. Your campaign should align directly with your goals. For example, To drive property inquiries, you might consider a referral campaign. In this setup, influencers earn a commission for every successful referral that leads to a property viewing or a home being sold.<\/p>\n

Track Performance<\/strong><\/h4>\n

Tracking links, promo codes, or unique landing pages can be used to monitor the performance of your campaign. Analyze metrics such as engagement, website traffic, and conversions to gauge effectiveness. And get better traction there for all those metrics by ensuring that both of you are engaging with the audience wherever that\u2019s possible. Encourage influencers to interact with their audience and respond to comments or inquiries about your brand or properties.<\/p>\n

Measure Success & ROI<\/strong><\/h4>\n
    \n
  1. Engagement Metrics:<\/strong> Monitor metrics such as likes, comments, shares, and saves to evaluate audience engagement with the influencer\u2019s content<\/li>\n
  2. Website Traffic:<\/strong> Track the number of visitors entering your website from the influencer\u2019s referral links or mentions. How many of them stay on the page? Do any of them interact with the site?<\/li>\n
  3. Lead Generation<\/strong>: Measure the number of exclusive real estate leads for agents generated as a result of the influencer campaign .<\/li>\n
  4. Sales and Conversions:<\/strong> Analyze the impact of the campaign on sales or conversions. Positives here can be booking property viewings, signing leases, or purchases of homes.<\/li>\n<\/ol>\n

    Brand Sentiment: Keep track of social media mentions and sentiment to assess the overall impact of the campaign on brand perception and how much better visibility you\u2019re having on social media that can be attributed to the influencer(s).<\/p>\n

    Sign up for Real Estate Leads<\/a> here and start receiving your monthly quota of qualified buyer and \/ or seller leads for the city or town in Canada where you are working as a real estate agent. If you do well with building your brand, finding influencers to work with, and then with smartly nurturing your leads you will find that you have ever-greater numbers of people either buying or selling a home with you as their realtor. Get more leads – partner smarter!<\/p>\n","protected":false},"excerpt":{"rendered":"

    There are plenty of influencers out there who\u2019ve had the flu, but influence and influenza are not the same thing. The worst influenza outbreak of all time was the Spanish Flu. Even though it was hundreds of years before any of us were born it killed a lot of people. But there are influencers who […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1556","post","type-post","status-publish","format-standard","hentry","category-general-topics"],"yoast_head":"\nHow to Leverage Influencer Partnerships in Real Estate - Real Estate Leads Blog<\/title>\n<meta name=\"description\" content=\"How to Leverage Influencer Partnerships in Real Estate - Real Estate Leads Blog\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.realestateleads.ca\/blog\/influencer-partnerships-real-estate-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Leverage Influencer Partnerships in Real Estate - Real Estate Leads Blog\" \/>\n<meta property=\"og:description\" content=\"How to Leverage Influencer Partnerships in Real Estate - Real Estate Leads Blog\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.realestateleads.ca\/blog\/influencer-partnerships-real-estate-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Real Estate Leads Blog\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-24T13:50:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-24T13:52:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.realestateleads.ca\/blog\/wp-content\/uploads\/2026\/03\/ChatGPT-Image-Mar-24-2026-06_41_12-PM-300x200.png\" \/>\n<meta name=\"author\" content=\"Real Estate Leads\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Real Estate Leads\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"11 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.realestateleads.ca\/blog\/influencer-partnerships-real-estate-marketing\/\",\"url\":\"https:\/\/www.realestateleads.ca\/blog\/influencer-partnerships-real-estate-marketing\/\",\"name\":\"How to Leverage Influencer Partnerships in Real Estate - Real Estate Leads Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.realestateleads.ca\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.realestateleads.ca\/blog\/influencer-partnerships-real-estate-marketing\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.realestateleads.ca\/blog\/influencer-partnerships-real-estate-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.realestateleads.ca\/blog\/wp-content\/uploads\/2026\/03\/ChatGPT-Image-Mar-24-2026-06_41_12-PM-300x200.png\",\"datePublished\":\"2026-03-24T13:50:42+00:00\",\"dateModified\":\"2026-03-24T13:52:58+00:00\",\"author\":{\"@id\":\"https:\/\/www.realestateleads.ca\/blog\/#\/schema\/person\/413386b258baa1b3e7d5709228082e86\"},\"description\":\"How to Leverage Influencer Partnerships in Real Estate - Real Estate Leads Blog\",\"breadcrumb\":{\"@id\":\"https:\/\/www.realestateleads.ca\/blog\/influencer-partnerships-real-estate-marketing\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.realestateleads.ca\/blog\/influencer-partnerships-real-estate-marketing\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.realestateleads.ca\/blog\/influencer-partnerships-real-estate-marketing\/#primaryimage\",\"url\":\"https:\/\/www.realestateleads.ca\/blog\/wp-content\/uploads\/2026\/03\/ChatGPT-Image-Mar-24-2026-06_41_12-PM.png\",\"contentUrl\":\"https:\/\/www.realestateleads.ca\/blog\/wp-content\/uploads\/2026\/03\/ChatGPT-Image-Mar-24-2026-06_41_12-PM.png\",\"width\":600,\"height\":400,\"caption\":\"Learn how influencer partnerships can boost real estate visibility, generate leads, and build trust with targeted audiences.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.realestateleads.ca\/blog\/influencer-partnerships-real-estate-marketing\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.realestateleads.ca\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to Leverage Influencer Partnerships in Real Estate\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.realestateleads.ca\/blog\/#website\",\"url\":\"https:\/\/www.realestateleads.ca\/blog\/\",\"name\":\"Real Estate Leads Blog\",\"description\":\"Welcome to RealtorLeads Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.realestateleads.ca\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.realestateleads.ca\/blog\/#\/schema\/person\/413386b258baa1b3e7d5709228082e86\",\"name\":\"Real Estate Leads\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.realestateleads.ca\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/4801655c68dae8c9486a6bdf5e4c6505?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/4801655c68dae8c9486a6bdf5e4c6505?s=96&d=mm&r=g\",\"caption\":\"Real Estate Leads\"},\"url\":\"https:\/\/www.realestateleads.ca\/blog\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to Leverage Influencer Partnerships in Real Estate - Real Estate Leads Blog","description":"How to Leverage Influencer Partnerships in Real Estate - Real Estate Leads Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.realestateleads.ca\/blog\/influencer-partnerships-real-estate-marketing\/","og_locale":"en_US","og_type":"article","og_title":"How to Leverage Influencer Partnerships in Real Estate - Real Estate Leads Blog","og_description":"How to Leverage Influencer Partnerships in Real Estate - Real Estate Leads Blog","og_url":"https:\/\/www.realestateleads.ca\/blog\/influencer-partnerships-real-estate-marketing\/","og_site_name":"Real Estate Leads Blog","article_published_time":"2026-03-24T13:50:42+00:00","article_modified_time":"2026-03-24T13:52:58+00:00","og_image":[{"url":"https:\/\/www.realestateleads.ca\/blog\/wp-content\/uploads\/2026\/03\/ChatGPT-Image-Mar-24-2026-06_41_12-PM-300x200.png"}],"author":"Real Estate Leads","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Real Estate Leads","Est. reading time":"11 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.realestateleads.ca\/blog\/influencer-partnerships-real-estate-marketing\/","url":"https:\/\/www.realestateleads.ca\/blog\/influencer-partnerships-real-estate-marketing\/","name":"How to Leverage Influencer Partnerships in Real Estate - Real Estate Leads Blog","isPartOf":{"@id":"https:\/\/www.realestateleads.ca\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.realestateleads.ca\/blog\/influencer-partnerships-real-estate-marketing\/#primaryimage"},"image":{"@id":"https:\/\/www.realestateleads.ca\/blog\/influencer-partnerships-real-estate-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/www.realestateleads.ca\/blog\/wp-content\/uploads\/2026\/03\/ChatGPT-Image-Mar-24-2026-06_41_12-PM-300x200.png","datePublished":"2026-03-24T13:50:42+00:00","dateModified":"2026-03-24T13:52:58+00:00","author":{"@id":"https:\/\/www.realestateleads.ca\/blog\/#\/schema\/person\/413386b258baa1b3e7d5709228082e86"},"description":"How to Leverage Influencer Partnerships in Real Estate - Real Estate Leads Blog","breadcrumb":{"@id":"https:\/\/www.realestateleads.ca\/blog\/influencer-partnerships-real-estate-marketing\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.realestateleads.ca\/blog\/influencer-partnerships-real-estate-marketing\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.realestateleads.ca\/blog\/influencer-partnerships-real-estate-marketing\/#primaryimage","url":"https:\/\/www.realestateleads.ca\/blog\/wp-content\/uploads\/2026\/03\/ChatGPT-Image-Mar-24-2026-06_41_12-PM.png","contentUrl":"https:\/\/www.realestateleads.ca\/blog\/wp-content\/uploads\/2026\/03\/ChatGPT-Image-Mar-24-2026-06_41_12-PM.png","width":600,"height":400,"caption":"Learn how influencer partnerships can boost real estate visibility, generate leads, and build trust with targeted audiences."},{"@type":"BreadcrumbList","@id":"https:\/\/www.realestateleads.ca\/blog\/influencer-partnerships-real-estate-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.realestateleads.ca\/blog\/"},{"@type":"ListItem","position":2,"name":"How to Leverage Influencer Partnerships in Real Estate"}]},{"@type":"WebSite","@id":"https:\/\/www.realestateleads.ca\/blog\/#website","url":"https:\/\/www.realestateleads.ca\/blog\/","name":"Real Estate Leads Blog","description":"Welcome to RealtorLeads Blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.realestateleads.ca\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.realestateleads.ca\/blog\/#\/schema\/person\/413386b258baa1b3e7d5709228082e86","name":"Real Estate Leads","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.realestateleads.ca\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/4801655c68dae8c9486a6bdf5e4c6505?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/4801655c68dae8c9486a6bdf5e4c6505?s=96&d=mm&r=g","caption":"Real Estate Leads"},"url":"https:\/\/www.realestateleads.ca\/blog\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.realestateleads.ca\/blog\/wp-json\/wp\/v2\/posts\/1556"}],"collection":[{"href":"https:\/\/www.realestateleads.ca\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.realestateleads.ca\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.realestateleads.ca\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.realestateleads.ca\/blog\/wp-json\/wp\/v2\/comments?post=1556"}],"version-history":[{"count":0,"href":"https:\/\/www.realestateleads.ca\/blog\/wp-json\/wp\/v2\/posts\/1556\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.realestateleads.ca\/blog\/wp-json\/wp\/v2\/media?parent=1556"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.realestateleads.ca\/blog\/wp-json\/wp\/v2\/categories?post=1556"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.realestateleads.ca\/blog\/wp-json\/wp\/v2\/tags?post=1556"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}