{"id":258,"date":"2016-11-28T20:40:15","date_gmt":"2016-11-28T20:40:15","guid":{"rendered":"https:\/\/www.realestateleads.ca\/blog\/?p=258"},"modified":"2023-09-27T19:39:34","modified_gmt":"2023-09-27T19:39:34","slug":"30-near-guaranteed-effective-insider-marketing-tips-for-realtors","status":"publish","type":"post","link":"https:\/\/www.realestateleads.ca\/blog\/30-near-guaranteed-effective-insider-marketing-tips-for-realtors\/","title":{"rendered":"30 Near-Guaranteed Effective Insider Marketing Tips for Realtors"},"content":{"rendered":"
<\/div>

\"Strategy<\/a>The Real Estate Industry has \u2013 thankfully \u2013 been in consistent recovery since the darker days of 2012. While those of us who work in it have been very happy for the upswing, there\u2019s still the fact that with the resurgence comes a similar surge of new agents into the field. The number of new agents registered with CREA (the Canadian Real Estate Association) has increased considerably in recent years, so the question if as pressing as ever\u2026.<\/p>\n

How do you distinguish yourself, your services, AND your clients \/ listings from the pack?<\/p>\n

A recent study in the US and their National Association of Realtors showed that 92% of buyers get onto the Internet to being their search for a new home to buy. We can safely assume there\u2019d be similar statistics for Canada (and perhaps even more so when you consider some of the dynamics found in rural communities), so you should set your sights first and foremost on a more effective digital marketing presence.<\/p>\n

Here are 30 effective Canadian real estate marketing ideas that are as close to a sure thing as you\u2019ll find for those of you looking to stay on top of the real estate game!<\/p>\n

 <\/p>\n

    \n
  1. \n

    Incorporate Social Media<\/strong><\/h3>\n<\/li>\n<\/ol>\n

    This one is at the top of the list for good reason, and in truth no other suggestion comes even close to warranting top spot. The role of social media in all aspects of marketing has been discussed at length these days, and ANYONE who has a service to offer or a product to sell MUST be utilizing social media. Period.<\/p>\n

    Get yourself set up with social media accounts for all the big networks like Facebook, Twitter, Google+, and perhaps even Pinterest or Instagram if you or someone who works with you is good with photos \/ images. Share your properties, interact with users, and don\u2019t hesitate to share good press about you or your brokerage if it\u2019s in digital form.<\/p>\n

     <\/p>\n

      \n
    1. \n

      Consider Social Sharing for your Property Pages<\/strong><\/h3>\n<\/li>\n<\/ol>\n

      You\u2019ve got TONS to gain by allowing anyone who visits your social media channels to share your content themselves through their channels. It\u2019s super valuable exposure, it\u2019s FREE, and boy oh boy can it be effective! Make sure you add social sharing buttons to ALL you online content.<\/p>\n

       <\/p>\n

        \n
      1. \n

        Keep an Eye on your Competitors<\/strong><\/h3>\n<\/li>\n<\/ol>\n

        Having a long look to see what other realtors in your area is doing isn\u2019t wrong, and in fact when you come to understand that it\u2019s entirely commonplace there\u2019s really no reason why you shouldn\u2019t do it. It\u2019s a part of staying competitive yourself, as well as possibly taking a few pointers on how you can be more successful.<\/p>\n

        Some typical areas to look at; what do their websites look like? Are they active on social media, and if so \u2013 which channels and how \/ how often?<\/p>\n

        Take note of what your competitors are doing and incorporate their successful approaches into your efforts.<\/p>\n

         <\/p>\n

          \n
        1. \n

          Make Getting in Touch with You AS EASY AS POSSIBLE<\/strong><\/h3>\n<\/li>\n<\/ol>\n

          It\u2019s really important not to overlook this one. Put your contract info on every page of your website, as well as constructing an attractive and inviting contact us page that grabs their attention and has your email, phone, and LinkedIn profile link readily available.<\/p>\n

           <\/p>\n

            \n
          1. \n

            Have a GREAT business card with you at all times<\/strong><\/h3>\n<\/li>\n<\/ol>\n

            Pay the money it takes to have a designer make you a very good-looking business card. Get LOTS of them, and hand them out any time an opportunity presents itself.<\/p>\n

             <\/p>\n

              \n
            1. \n

              Obtain Photos from a Professional<\/strong><\/h3>\n<\/li>\n<\/ol>\n

              The buying and selling of homes relies heavily on great photography. Always has, always will. Poor photos and put a quick end to prospective buyers considering the property, so the smart choice is to hire a professional photographer (preferably one with extensive experience photographing homes and properties). Again, just like with the cards, this is not an area where you want to \u2018skimp\u2019 at all. Pay what it costs for pro quality, it\u2019s 100% worth it in the long run.<\/p>\n

               <\/p>\n

                \n
              1. \n

                Have Virtual Tours Ready for your Clients<\/strong><\/h3>\n<\/li>\n<\/ol>\n

                Modern computer software technology, high-end cameras, and the Internet make it possible for realtors to offer a very personal and informative tour of properties available to clients. Virtual tours are a great way to give comprehensive, accurate previews of the property that are presented in a very visually engaging manner.<\/p>\n

                Believe us when we tell you that nearly ALL successful realtors use virtual tours as part of the media kits for prospective buyers. Again, if putting them together is not something you\u2019re capable of on your own, it really makes sense to hire someone to assemble them for you.<\/p>\n

                 <\/p>\n

                  \n
                1. \n

                  Local Sponsorship<\/strong><\/h3>\n<\/li>\n<\/ol>\n

                  Signing up to sponsor a local festival, sports team, or school events is a tested-and-true method for realtors to gain exposure and make a name for themselves as community-oriented professionals. It will reflect favourably on you, and your name will be kept handy when folks being considering to sell or buy a home in the neighbourhood.<\/p>\n

                   <\/p>\n

                    \n
                  1. \n

                    Pinterest Boards<\/strong><\/h3>\n<\/li>\n<\/ol>\n

                    We mentioned Pinterest briefly above \u2013 it\u2019s a social media network and it\u2019s a great place for realtors to provide images and information for specific listings. We recommend creating a Pinterest board for each property or listing you have and then choosing images that best highlight features, location, amenities etc.<\/p>\n

                     <\/p>\n

                      \n
                    1. \n

                      Ensure your Website is Mobile-Friendly<\/strong><\/h3>\n<\/li>\n<\/ol>\n

                      By mobile-friendly we mean having a site version that will automatically convert itself when visitors are accessing your website via a smartphone, which \u2013 as you should know – is the most common way they\u2019ll arrive these days. If you\u2019re not sure what to do in this regard, we come back to the same advice \u2013 PAY someone to do it for you, as it\u2019s extremely important and you REALLY need to have it done right. However, there\u2019s this resource for DIY types https:\/\/4goodhosting.com\/mobile-website-builder<\/a><\/p>\n

                       <\/p>\n

                        \n
                      1. \n

                        Have a oes Out Regularly<\/strong><\/h3>\n<\/li>\n<\/ol>\n

                        Utilizing an information-rich newsletter as part of your marketing efforts is highly recommended. It\u2019s a part of effective email marketing for realtors, and is a great means of building client relationships. Make your subscribers aware of upcoming open houses, new houses on the market in certain neighbourhoods, and any other type of news that would be of interest to them. Get creative and really put yourself into your newsletter, and remember \u2013 it should go out regularly at a set time! Don\u2019t neglect this.<\/p>\n

                         <\/p>\n

                          \n
                        1. \n

                          Next, an Email Nurture Campaign<\/strong><\/h3>\n<\/li>\n<\/ol>\n

                          \u201cA What?\u201d you might be saying. This type of campaign gives only select amounts of valuable information to subscribers at any given time, with the idea of \u2018piquing their interest\u2019 so that they want more information in the future. Be selective about what information you\u2019ll provide, and to what extent you\u2019re going to elaborate on that information.<\/p>\n

                          From there, you\u2019ll want to deliver the next set of \u2018breadcrumbs\u2019 at a set and regularly recurring date to keep your subscribers engaged and firmly within your sphere of professional influence. Give this a try, you\u2019ll likely find it\u2019s very effective!<\/p>\n

                           <\/p>\n

                            \n
                          1. \n

                            Build a Google My Business Page<\/strong><\/h3>\n<\/li>\n<\/ol>\n

                            These Google location-based pages are great with the way they generate viewers based on where they\u2019re located via their IP address. It\u2019s the same idea as Google Places for Businesses and Google+ Pages.<\/p>\n

                             <\/p>\n

                              \n
                            1. \n

                              Make a Niche for Yourself <\/strong><\/h3>\n<\/li>\n<\/ol>\n

                              Create yourself at the go-to realtor for families with pets, retired couples from England, young professionals \u2013 the possibilities are endless. Making a name for yourself in regards to a specific niche is a way to make yourself noticeable, especially in an area that\u2019s heavily saturated with realtors<\/p>\n

                               <\/p>\n

                                \n
                              1. \n

                                Use Emotional Storytelling <\/strong><\/h3>\n<\/li>\n<\/ol>\n

                                Do this with select written communications. Anytime there\u2019s an opportunity to incorporate compelling copy and powerful visual elements. Remember, humans respond to stories, and ones that involve a human element especially.<\/p>\n

                                 <\/p>\n

                                  \n
                                1. \n

                                  How about Hosting a Webinar?<\/strong><\/h3>\n<\/li>\n<\/ol>\n

                                  Hosting a web seminar, or webinar, is a great way to establish yourself as a local expert who\u2019s on top of trends AND digital marketing approaches. It can be nearly any home buying or selling topic, and you can share your knowledge and get viewers to interact. They can also be repurposed as Youtube videos.<\/p>\n

                                   <\/p>\n

                                    \n
                                  1. \n

                                    Old School Mailers<\/strong><\/h3>\n<\/li>\n<\/ol>\n

                                    Traditional advertising may be taking a back seat to digital these days, but is still has real value when you target your audiences effectively. One idea is postcards for qualified leads or prospective buyers in specific zip codes.<\/p>\n

                                     <\/p>\n

                                      \n
                                    1. \n

                                      Host Free Seminars for Home Buyers<\/strong><\/h3>\n<\/li>\n<\/ol>\n

                                      This can be as simple as a basic seminar on buying homes and mortgages, or any other topic where you make yourself available as a local expert for the community, and again one who\u2019s \u201cjust here to help\u201d rather than explicitly looking for clients. People will appreciate this, and they\u2019ll be more inclined to choose you as their agent in the future<\/p>\n

                                       <\/p>\n

                                        \n
                                      1. \n

                                        Use Marketing Collaterals with YOUR Branding<\/strong><\/h3>\n<\/li>\n<\/ol>\n

                                        This is particularly effective if you\u2019ve worked with a graphic designer (recommended) to get a logo or other type of branding for yourself. Pens, note pads, drink koozies, and other freebies that people will use and have in front of them now and again are always welcome and will promote you and your services.<\/p>\n

                                         <\/p>\n

                                          \n
                                        1. \n

                                          Establish Partnerships with Local Businesses<\/strong><\/h3>\n<\/li>\n<\/ol>\n

                                          Developing relationships between yourself and local businesses is always key for any real estate agent\u2019s marketing efforts. Try to find an arrangement where you promote their business, and they promote your real estate services. Get creative, and know that ANY business will be interested in you\u2019ve got something that will benefit them<\/p>\n

                                           <\/p>\n

                                            \n
                                          1. \n

                                            Get testimonials<\/strong><\/h3>\n<\/li>\n<\/ol>\n

                                            Having someone vouch for the quality of your services goes a LONG way in establishing your credibility. When a real, live person endorses your services it is much more effective than you or another realtor doing so. Be sure to use testimonials on your website (often with their own clearly identified page) and they can be incorporated into print materials too. Share them on social networks too<\/p>\n

                                             <\/p>\n

                                              \n
                                            1. \n

                                              Get Yourself a Great Website<\/strong><\/h3>\n<\/li>\n<\/ol>\n

                                              This one is an obvious one, but the key is in getting one that looks really sharp and is engaging for visitors. Yet again, working with a web design professional is highly recommended. See to it your property pages have great photos, virtual tours, and easy access to Google Maps and Google Earth. Last but not least, make sure your headshot photo on the website is a really high-quality photo where you look good!<\/p>\n

                                               <\/p>\n

                                                \n
                                              1. \n

                                                Make that Site Easy to Navigate<\/strong><\/h3>\n<\/li>\n<\/ol>\n

                                                Visitors need to be able to move easily from one page to another, and discover information in a linear manner. Information architecture is key, so again make sure you work with a web design professional.<\/p>\n

                                                 <\/p>\n

                                                  \n
                                                1. \n

                                                  Copy should be Optimized for Current Location<\/strong><\/h3>\n<\/li>\n<\/ol>\n

                                                  This involves incorporating local-oriented keywords into your web copy to ensure that buyers who are using those same words in their web searches find your content. Be careful to avoid \u2018stuffing\u2019 the keywords into your copy, and if you\u2019re not confident with writing make sure to work with a web copywriter.<\/p>\n

                                                   <\/p>\n

                                                    \n
                                                  1. \n

                                                    Use an Online Lead Generator<\/strong><\/h3>\n<\/li>\n<\/ol>\n

                                                    Real Estate Leads \u2013 for those of you who may be unaware of it \u2013 is a superb resource for realtors in North America. You really should be there if you want to maximize your exposure to prospective home buyers and sellers. Agents can \u2018claim\u2019 a territory of their choosing (if it\u2019s still available \u2013 this service is VERY popular) and then all of the leads (which are generated through online ads and surveys and deemed genuine) are provided to that one realtor exclusively.<\/p>\n

                                                     <\/p>\n

                                                      \n
                                                    1. \n

                                                      Care Packages for Closed Deals<\/strong><\/h3>\n<\/li>\n<\/ol>\n

                                                      It\u2019s important to continue to foster your relationship with clients even after they close deals. Sending them a \u2018thank you\u2019 package is always a good idea, and you should do it EVERY time and be sure to address them and some aspect of their individuality in the accompanying note<\/p>\n

                                                       <\/p>\n

                                                        \n
                                                      1. \n

                                                        Keep in Touch<\/strong><\/h3>\n<\/li>\n<\/ol>\n

                                                        Staying in touch with clients indefinitely after working with them not only continues to keep the relationship intact, but you stand to benefit greatly with the fact that home buyers and sellers ALWAYS tend to know other folks who will at some time be going down that same road. When they have a friend who\u2019s ready to buy or sell, they\u2019ll be more likely to refer you.<\/p>\n

                                                         <\/p>\n

                                                          \n
                                                        1. \n

                                                          Create a Referral System <\/strong><\/h3>\n<\/li>\n<\/ol>\n

                                                          Providing incentives for them to refer you is also highly recommended!<\/p>\n

                                                           <\/p>\n

                                                            \n
                                                          1. \n

                                                            Utilize Call Tracking <\/strong><\/h3>\n<\/li>\n<\/ol>\n

                                                            Realtors should use call tracking in their paid search campaigns. If a call from a prospective client comes as a result of someone \u2013 for example \u2013 seeing your PPC ad, you want to be able to track which ads and keywords are driving those kinds of calls.\"real-estate-leads-canada\"<\/a><\/p>\n

                                                            All of these approaches have the potential to be very effective in promoting your services as a real estate agent, in much the same way that registering with realestateleads.ca provides a big boost in lead generation for realtors who want genuine location-specific home seller leads provided to them EXCLUSIVELY through this increasingly popular online real estate lead generator.<\/p>\n

                                                            Check it out for yourself at www.realestateleads.ca<\/a> and get in on the action \u2013 before another realtor claims your ideal territory. Remember, only that<\/em> one realtor will receive ALL of the leads generated for the territory he or she has claimed!<\/p>\n","protected":false},"excerpt":{"rendered":"

                                                            The Real Estate Industry has \u2013 thankfully \u2013 been in consistent recovery since the darker days of 2012. While those of us who work in it have been very happy for the upswing, there\u2019s still the fact that with the resurgence comes a similar surge of new agents into the field. The number of new […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-258","post","type-post","status-publish","format-standard","hentry","category-general-topics"],"yoast_head":"\n30 Near-Guaranteed Effective Insider Marketing Tips for Realtors - Real Estate Leads Blog<\/title>\n<meta name=\"description\" content=\"30 Near-Guaranteed Effective Insider Marketing Tips for Realtors - Real Estate Leads Blog\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.realestateleads.ca\/blog\/30-near-guaranteed-effective-insider-marketing-tips-for-realtors\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"30 Near-Guaranteed Effective Insider Marketing Tips for Realtors - 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