{"id":346,"date":"2017-06-13T00:14:23","date_gmt":"2017-06-13T00:14:23","guid":{"rendered":"https:\/\/www.realestateleads.ca\/blog\/?p=346"},"modified":"2017-06-13T00:17:40","modified_gmt":"2017-06-13T00:17:40","slug":"best-promotional-swag-choices-for-real-estate-professionals","status":"publish","type":"post","link":"https:\/\/www.realestateleads.ca\/blog\/best-promotional-swag-choices-for-real-estate-professionals\/","title":{"rendered":"Best Promotional \u2018Swag\u2019 Choices for Real Estate Professionals"},"content":{"rendered":"
<\/div>

\"Home<\/a>In today\u2019s super competitive market for real estate agents, you need to make every effort and really strive to get your name and brand front and center for prospective clients. Here at Real Estate Leads, we are enthusiastic about providing realtors to have success with our online real estate lead generating system, but we\u2019re also keen to help you make smarter choices on your own.<\/p>\n

Today, we\u2019re going to discuss which promotional items are best for getting increased exposure and how you can allocate your marketing and promotion budget more judiciously as a result of having the understanding. No matter how you tend to disperse this \u2018swag\u2019 as these types of promotional items have come to be referred to, there is plenty of it out there to choose from.<\/p>\n

The key is to find products that will generate buzz and leave a lasting impression.<\/p>\n

Pens, keychains, notepads, business-card holders, USB sticks and more. But does distributing your promotional materials really pay off, and if so \u2013 how much, and which items are your best choice?<\/p>\n

Well, for starters, research has indicated quite clearly that they absolutely do pay off. Now how much and which are best will vary, but let\u2019s move now to discussing the types and then we\u2019ll discuss some of the variances in how swag can contribute to you generating greater numbers of new clients.<\/p>\n

Putting Your Name & Agency In Front of Buyers & Sellers<\/p>\n

Swag used for marketing purposes falls into one of two categories. Promotional products include useful or decorative items imprinted with the real estate agent\u2019s name, logo or message and then distributed free to would-be clients. Imprinted items that are offered as an incentive for a specific action are known as premiums.<\/p>\n

Manufactures of promotional products like those listed above report a consistently strong demand for these types of products from real estate agents, and that\u2019s true of every region in the country.<\/p>\n

Here are some interesting findings regarding how effective it is for realtors to distribute promotional materials to prospective clients:<\/p>\n

84% of people remember the advertiser shown on a product they\u2019ve received
\n42% develop a more favourable impression of an advertiser after they\u2019ve received a specialty advertising product
\n24 % report being more likely to do business with an advertiser they\u2019ve been reminded of via items they\u2019ve received
\n62% of respondents have done business with the advertiser listed on a product after they\u2019ve received it and it\u2019s been in their possession for more than 2 weeks<\/p>\n

And this last one is HUGE. Take especial note:<\/p>\n

The average cost-per-impression attached to an advertising specialty item is $0.004, making it less expensive per impression than nearly any other medium<\/p>\n

Other research has indicated that 58% of those responding to a survey said they kept these types of promotional products from anywhere between one to four years. Consider that even if the recipient only uses the item once per week, that adds up to a minimum of 52 impressions over the course of a year plus the possibility of more than 208 over the next five years.<\/p>\n

Further, promotional products foster positive regarding of a business by:<\/p>\n

Increasing in positive overall image;
\nIncreasing the positive perception of that business;
\nCreating a higher likelihood of recommending that business
\nCreating a higher likelihood of their patronizing that business<\/p>\n

The Importance of Useful<\/p>\n

Promotional products that actually add value to a customer\u2019s life in some way are light years more effective than any type of impractical stuff they will likely end up throwing out before long.<\/p>\n

Useful promotional swag items for realtors should improve the prospective clients\u2019 life in some way, while still being relatively affordable for you to buy it in quantity. In addition, it should be personalized with your real estate info so you will be the first tome come to mind when they think of acquiring the aid of a qualified real estate professional.<\/p>\n

Best Ideas for Promotional Items<\/p>\n

Two particularly smart choices for real estate agent swag are a branded tissue box sleeve and a branded pocket hand sanitizer sprayer. The tissue box sleeve will slide over a store-bought square issue box, and for most people that box will sit somewhere in regular view for months upon months. The cost per sleeve shouldn\u2019t be much more than $3, if that.<\/p>\n

Those branded hand sanitizers typically go for about $2.00 each and also will last for a good long while. Further, they show you care about the recipient and by that they are intended to create a more personal, authentic connection<\/p>\n

Other good ideas for realtor swag are:<\/p>\n

Credit card RFID protectors
\nJar openers
\nFridge magnets
\nCalendars
\nKeychains
\nFly swatters
\nTape measures
\nSmartphone desk stands<\/p>\n

While all of these above are good choices, we\u2019ll conclude today by saying that when you are considering any of them you should go through a series of questions regarding the specifics of your relationship with the prospective client. You should ask yourself<\/p>\n

What is the potential return on investment?
\nWhat season of the year is it?
\nIs it more likely to be left at the office, or taken home?
\nIs it a novelty item, or useful item with some practical value?
\nWhat are your competitors doing similarly?
\nWhat have you yourself received that made an impact on you?
\nWhat will the cost of distribution be?
\nHow long is this particular item likely to last \/ be retained?
\nIs it too overtly \u2018saying\u2019 that you are trying to buy their business?<\/p>\n

And the most important question for any marketing strategy \u2013 can you measure its effectiveness?<\/p>\n

We hope this communication is helpful for any of you who\u2019ve been wondering where to best spend your marketing budget funds when it comes to promotional swag items. Whatever you can do to make you visible as a realtor is beneficial, in much the same way that signing up for Real Estate Leads<\/a> here is a huge plus too, with qualified online-generated leads delivered to you exclusively each month and for your exclusive region of the country. Make sure you get your locale by signing up without delay!<\/p>\n","protected":false},"excerpt":{"rendered":"

In today\u2019s super competitive market for real estate agents, you need to make every effort and really strive to get your name and brand front and center for prospective clients. Here at Real Estate Leads, we are enthusiastic about providing realtors to have success with our online real estate lead generating system, but we\u2019re also […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[90,43,74,103],"class_list":["post-346","post","type-post","status-publish","format-standard","hentry","category-general-topics","tag-canadian-real-estate","tag-real-estate","tag-real-estate-leads","tag-real-estate-promotions"],"yoast_head":"\nBest Promotional \u2018Swag\u2019 Choices for Real Estate Professionals - Real Estate Leads Blog<\/title>\n<meta name=\"description\" content=\"Best Promotional \u2018Swag\u2019 Choices for Real Estate Professionals - Real Estate Leads Blog\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.realestateleads.ca\/blog\/best-promotional-swag-choices-for-real-estate-professionals\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Best Promotional \u2018Swag\u2019 Choices for Real Estate Professionals - 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