{"id":371,"date":"2017-09-07T01:48:37","date_gmt":"2017-09-07T01:48:37","guid":{"rendered":"https:\/\/www.realestateleads.ca\/blog\/?p=371"},"modified":"2023-09-27T13:54:51","modified_gmt":"2023-09-27T13:54:51","slug":"4-innovative-approaches-to-marketing-real-estate","status":"publish","type":"post","link":"https:\/\/www.realestateleads.ca\/blog\/4-innovative-approaches-to-marketing-real-estate\/","title":{"rendered":"4 Innovative Approaches to Marketing Real Estate"},"content":{"rendered":"
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\"one<\/a><\/p>\n

Ask any realtor what\u2019s the number one engine driving change in the way properties are marketed and he or she will almost certainly reply that it\u2019s technology, and web-based ones in particular. As is always the case, it\u2019s those who adapt to and embrace these new technologies who gain the greatest amount of benefit from them before their use and application becomes commonplace. Here at Real Estate Leads<\/a>, we\u2019re obviously keen on new technologies too, having brought our own offering to the table with our online lead generation system for realtors in Canada that\u2019s been especially well received.<\/p>\n

Technology comes from innovation, and in turn technology is implemented with innovative approaches to using it. These new approaches can give real estate agents and brokers and edge in an increasingly crowded place. Embracing changing technology, generating unique content, and carving out a specialty niche to stand out from the competition is highly recommended.<\/p>\n

Here are 4 innovative marketing trends for real estate agents or brokers.<\/p>\n

Video or Live Streaming of Property or Neighbourhood Walk-Throughs<\/strong><\/h3>\n

Most of us can take quality 1080p HD video with our smartphones, and video has the potential to be an enormous marketing asset. People by and large pay more attention to videos than text communications and, as of this year, video constitutes 74% of all web traffic.<\/p>\n

Short, bite sized videos let real estate agents quickly and easily share the appeal of a specific property. Many brokerages or individual real estate agents will have a prominent section of their website dedicated to video real estate listings.<\/p>\n

What\u2019s exploded in popularity these days among realtors, however, is live streaming. It\u2019s a fact that people spend 3x longer watching live streaming video than they are willing to give to other forms of video.<\/p>\n

That should sound plenty good to real estate agents: they can live stream videos to Facebook, Instagram, YouTube or other social media platforms to allow potential clients an in-person look at available properties or neighbourhood hot spots.<\/p>\n

Here\u2019s a quick tutorial on how to \u2018go live\u2019 on YouTube –<\/p>\n

Target Specific SEO Keywords Highlighting Your Real Estate Niche<\/strong><\/h3>\n

In real estate, 9 times out of 10 your buyer or seller will come from a targeted audience. Keep in mind though that the website of an individual real estate agent won\u2019t able to compete with the well-paid SEO efforts of MLS giants like Zillow.com or Realtor.com. That\u2019s not to say you can\u2019t increase the visibility of your site for search engine like Google and the like, and the key to doing so is by identifying related keywords that are specific to your niche or location \u2013 whatever or wherever that may be.<\/p>\n

The key here is to NOT attempt these revisions to the text on your website \u2013 unless you\u2019re an SEO professional or experienced web copywriter. If you\u2019re not familiar with SEO optimization, meet with one of these experts and share what it is that makes YOU unique in your capacity to serve SPECIFIC customers in YOUR area. He or she will then incorporate these changes to your web copy, without \u2018stuffing\u2019 the content \u2013 which is the common mistake made by anyone who attempts to DIY upgrade their search engine optimization. It needs to read naturally for 2 reasons; first, keyword stuffing really reads awfully, and second, Google and other major search engines will actually penalize you for it \u2013 meaning it will actually harm your website\u2019s SEO!<\/p>\n

Zoom in on hyper-local keywords such as neighbourhoods or even postal codes. Are you an expert in neighborhoods like Kingsway or Spruce Grove, for example? Content marketing that\u2019s developed according to specific neighborhoods is getting big. Smart real estate agents or brokers make their targeted locations clear, so as suggested above go ahead and ask around and be open to paying for the services of a professional.<\/p>\n

Use a Real Estate Website Building Service<\/strong><\/h3>\n

The majority of you won\u2019t have hours or thousands of dollars to spend constructing and maintaining a real estate website. Most realtors will have a website, but the technology associated with web development has grown in leaps and bounds and you stand to benefit immensely if you upgrade to one of the much more dynamic websites that are available these days.<\/p>\n

Much the same as above, don\u2019t hesitate to pay a web developer to build you a website that\u2019s both a reflection of the calibre of your business and one that\u2019s particularly engaging for would-be clients that visit it.<\/p>\n

Here<\/a> is a list of the top web developers in Canada.<\/p>\n

Many of these new super dynamic real estate sites are MLS integrated and easily customized to target a variety of audience types, generate leads, and more. Your developer may also be able to incorporate building pages, which show a specific development\u2019s unique story. Speaking of stories\u2026<\/p>\n

Tell & Sell the Real Estate Story<\/strong><\/h3>\n

As is the case in every industry now, content marketing in real estate is more powerful by the day. Realtors can and should be able to sell the experience and tell a great story, whether on their own (you\u2019re likely a much better writer than you\u2019re aware) or with the help of a content marketing specialist. Create content that focuses on the neighborhoods you cover; for example, what are the 3 best schools in that area? What sports or recreational pursuits are available in the nearby vicinity? You get the idea.<\/p>\n

Also, when you\u2019re putting together your content make sure you\u2019re not simply rolling out one \u2018fact\u2019 after another. The best stories create a bond between you and your prospective clients. Research has shown that 92% of consumers want marketing materials that share some type of story where they can imagine themselves in the experience, rather than being told \u2018it\u2019s like this, it\u2019s like that\u2019 . Be creative, especially with your real estate blog posts. Share an engaging bit with them about what their experience could well be in their new home.<\/p>\n

These are but 4 examples of ways you can harness the power of new digital media for your benefit with your real estate business. Of course, signing up with Real Estate Leads here<\/a> and enjoying online-generated qualified buyer and seller leads delivered to you exclusively each month will be similarly beneficial, and we bet you\u2019ll be plenty intrigued with our service once you dig into the details of it a bit.<\/p>\n","protected":false},"excerpt":{"rendered":"

Ask any realtor what\u2019s the number one engine driving change in the way properties are marketed and he or she will almost certainly reply that it\u2019s technology, and web-based ones in particular. As is always the case, it\u2019s those who adapt to and embrace these new technologies who gain the greatest amount of benefit from […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[90,104,74],"class_list":["post-371","post","type-post","status-publish","format-standard","hentry","category-general-topics","tag-canadian-real-estate","tag-canadian-real-estate-leads","tag-real-estate-leads"],"yoast_head":"\n4 Innovative Approaches to Marketing Real Estate - Real Estate Leads Blog<\/title>\n<meta name=\"description\" content=\"4 Innovative Approaches to Marketing Real Estate - Real Estate Leads Blog\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.realestateleads.ca\/blog\/4-innovative-approaches-to-marketing-real-estate\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"4 Innovative Approaches to Marketing Real Estate - 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