{"id":601,"date":"2019-05-27T22:49:20","date_gmt":"2019-05-27T22:49:20","guid":{"rendered":"https:\/\/www.realestateleads.ca\/blog\/?p=601"},"modified":"2023-09-27T00:12:04","modified_gmt":"2023-09-27T00:12:04","slug":"effective-approaches-for-contacting-fsbo-for-sale-by-owner-homeowners","status":"publish","type":"post","link":"https:\/\/www.realestateleads.ca\/blog\/effective-approaches-for-contacting-fsbo-for-sale-by-owner-homeowners\/","title":{"rendered":"Effective Approaches for Contacting FSBO (For Sale by Owner) Homeowners"},"content":{"rendered":"
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\"\"<\/a>Despite what many realtors will say, there\u2019s no reason that a home that is well-maintained, in a desirable neighbourhood, and priced accurately can<\/em> be sold by the homeowners without<\/em> the services of a realtor. Will it be sold as quickly and for the maximum amount possible (independent of the listing price?) That\u2019s not so certain, and while the majority of homeowners will be aware of that fact there are going to be some \u2018FSBOs\u2019 who will continue to believe otherwise.<\/p>\n

Contacting homeowners selling their home on their own is fairly standard practice for realtors in the business, and it\u2019s true that a good many of these sellers will be persuaded to list with a realtor. But which one? You can count on these homeowners being contacted by more than one realtor, so what makes one successful while others don\u2019t get the listing?<\/p>\n

Here at Real Estate Leads<\/a>, our online real estate lead generation system is an excellent way to give you an inside track on being first to be in touch with homeowners looking to sell their home and buyers looking to buy a home. As far as the first type of prospective client there is concerned, this fast-tracking of the meeting between you and them means you have the opportunity to sell them on the advisability of a realtor\u2019s professional services BEFORE they make any such decision about becoming a FSBO.<\/p>\n

That said, it\u2019s helpful to have some tested-and-true approaches to contacting a FSBO and making a favourable impression on them. Here they are.<\/p>\n

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    Focus on Relationship Building <\/strong><\/h3>\n<\/li>\n<\/ol>\n

    The long and short is that prospecting for FSBO listings is a numbers game, and even the best agents shouldn\u2019t expect to list more than 20% of the FSBO sellers contacted. It\u2019s essential to get past the initial contact formalities and get right to establishing the tone of your conversation. Don\u2019t attempt to aggressively close an appointment within 5 or 10 minutes of speaking to the homeowner for the first time.<\/p>\n

    They may never intend to list with an agent, or they may be obligated to use an agent that is a family member of friend if they ever do decide to list their home through a realtor. If you take a no-pressure and more of a \u2018I\u2019m here to help if you think that\u2019s something you\u2019d like\u2019 approach goes a long way and usually fosters a favourable opinion of you as a real estate professional.<\/p>\n

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      Systemize Your Follow Ups <\/strong><\/h3>\n<\/li>\n<\/ol>\n

      FSBOs tend to be listed when the realtor\u2019s approach is consistent, and systematic with their follow-up if that\u2019s what is needed (and nine times out of 10 it is). Experienced realtors will know that many FSBO sellers won\u2019t be ready to make a decision until at least the fifth or sixth contact<\/u>. With repeated contact opportunities comes the chance for you to add value. This can be neighborhood data, a comparative market analysis, property profile information or even a pre-listing presentation.<\/p>\n

      It\u2019s always best to call and let them know when other homes come up for sale, go under contract, and sell in their area. Have something of real value ready to be shared with them each time a follow-up contact is suitable.<\/p>\n

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        Ask Smart Qualifying Questions<\/strong><\/h3>\n<\/li>\n<\/ol>\n

        These are opportunities that you most certainly don\u2019t want to squander, so it pays to be able to ask the right<\/em> questions, and ask them at the right time<\/em>. It\u2019s also important to pose them in the best manner, and never be clearly angling for the listing as part of your own interests. Here are 3 excellent questions to ask, and in the same or much the same language.<\/p>\n