{"id":677,"date":"2019-12-03T01:39:32","date_gmt":"2019-12-03T01:39:32","guid":{"rendered":"https:\/\/www.realestateleads.ca\/blog\/?p=677"},"modified":"2023-09-26T22:45:25","modified_gmt":"2023-09-26T22:45:25","slug":"3-effective-ways-for-realtors-to-triple-lead-conversions","status":"publish","type":"post","link":"https:\/\/www.realestateleads.ca\/blog\/3-effective-ways-for-realtors-to-triple-lead-conversions\/","title":{"rendered":"3 Effective Ways for Realtors to Triple Lead Conversions"},"content":{"rendered":"
<\/div>\r\n
\r\n
\"\"<\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n

Every once in a while we take on a subject with our weekly blog that lines up perfectly with what we\u2019re all about here, and this just so happens to be one of those weeks. A real estate agent \u2013 no matter which market they\u2019re working in and how long they\u2019ve been in business \u2013 will live and die by his or her ability to generate leads and then turn those leads into clients. As is the case with nearly everything, practice is what makes perfect, but anything you can do to gain valuable insight into best practices is going to be welcome.<\/p>\r\n\r\n\r\n\r\n

And so that\u2019s what we have here today. Here at Real Estate Leads, our online real estate lead generation system is an excellent way for new realtors to get a leg up on their newbie competition when it comes to having shortcuts to being put in touch with home buyers and sellers. However, while leads are absolutely invaluable, it\u2019s what you do with them that makes the difference between whether or not there\u2019s a commission in it for you.<\/p>\r\n\r\n\r\n\r\n

Converting leads is what it\u2019s all about, and there\u2019s specific steps you can take to increase the likelihood of that happening. And so let\u2019s get to them!<\/p>\r\n\r\n\r\n\r\n

Long and Short: Optimizing Marketing Efforts<\/strong><\/h3>\r\n\r\n\r\n\r\n

Whether you\u2019re marketing for tenants, off-market deals, attendees for your events or a webinar, optimizing your marketing efforts needs to be front and centre all the time. One of the best ways to do this is by increasing your conversions and reducing per-lead costs. Marketing automation makes it possible for you to put your crucial digital marketing tasks on autopilot, but maximizing your conversions all the while.<\/p>\r\n\r\n\r\n\r\n

There are three specific areas that are critical to hitting your goals. Introducing these three components into a marketing strategy properly can actually triple conversions. Driving traffic from online marketing (and especially via social media these days) is arguably the most potent way of approaching this. Effective and successful realtors these days are using their social media channels as sales funnels.<\/p>\r\n\r\n\r\n\r\n

Once the customer navigates through the funnel and completes the \u2018goal\u2019 (registering their contact info with you based on their interest in your advertised content) then you move that volunteered info to your database or CRM. Then you\u2019ll begin email communications to keep the line of communication open with them and nurture the transaction.<\/p>\r\n\r\n\r\n\r\n

Here\u2019s the 3 ways this entire process can be optimized<\/p>\r\n\r\n\r\n\r\n

1. Smart Sales Page \/ Funnel <\/strong><\/h3>\r\n\r\n\r\n\r\n

When building your funnel and putting it in place, create a dedicated set of pages away from your website. The branding can be the same, but website menus and other information shouldn\u2019t be included in your funnel, and here\u2019s why:<\/p>\r\n\r\n\r\n\r\n