Leads for real estate agents

There are many ways realtors can generate new leads for themselves, and for home sellers the best way is to canvas the neighborhood and making efforts to talk to as many people as possible. That can be either in their home or out of it, and for home buyers it is best to make yourself visible as a new agent who is able to guide people with their purchase as a first-time or returning homebuyer. These days leads for both types of clients can also be generated with smart social media advertising, where you’re ideally seen as a local real estate professional with contact details made clearly available.

There is no one ‘best’ market for realtors to be focusing on when trying to get new business leads, but there will be more greater numbers of leads in areas where there is extensive residential development around cities that are desirable ones for people to live in. That will mean that greater number of leads will exist in major metro regions of big cities in Canada, but that also means there will be more realtors in those areas competing for these leads.

Yes, other real estate agents working in the same region that you do can be a source of new leads. It is not uncommon for realtors to pass on leads if they feel they don’t have the resources to commit to a new client at that time given how busy they are currently. In order for this to be possible for you must be proactive in networking with realtors and also carrying yourself well as a friendly, knowledgeable individual who understands that every agent has an interest in their own success first and foremost.

Every realtor working in a city or town in Canada is going to be looking for leads, and there may be other real estate agents who works with clients in the same location you do. However, what is important to remember with Real Estate Leads is this; even if those realtors are signed up with Real Estate Leads too you will still receive leads that are exclusive to you. There are always going to be other real estate agents looking for leads, but each month the leads you receive from Real Estate Leads will have been provided to you only.

Realtors get most of their leads through their professional and personal networks. Then along with this primary source of new business they also generate new clientele from referrals made by former clients or professional acquaintances that vouch for them as good real estate agent to work with. These days realtors in Canada receive greater numbers of leads through their social media profiles.

Real estate agents generate leads through traditional advertising, digital and social media, professional networking, self-promotion through community initiatives, canvassing neighborhoods with door knocking or other in-person introduction approaches, and taking advantage of new real estate marketing platforms like the online lead generator we have here at Real Estate Leads.

Your best approach to receiving real estate leads for free will be to speak to as many people as you can inside and outside your professional circle and in social settings too. You can also try door knocking or other traditional ways of meeting new clients. It is unlikely that you will be able to find any online source that will provide you with leads for prospective new clients for free. But our real estate lead system here at Real Estate Leads is reasonably affordable and one that many realtors quickly come to see as a good investment in building their real estate business.

Determining an average percentage of the number of leads from Real Estate Leads that turn into sales for real estate agents would isn’t possible. It would require submission of confirming numbers from participating agents and that is not something that would be asking agents to do here. However, it is not unreasonable to assume that around 1 in every 3 or 4 leads has the potential to result in a home bought or sold by clients generated from our system provided the realtors meets their professional expectations and what they want to see from a realtor they will choose to work with.

Your initial $200 new sign-up deposit will include $10 in Canadian GST (goods and services tax) and then following that the monthly fee for using this service is $799 with the realtor’s deposit deducted from the first month’s membership payment.

Realtors utilizing our service will receive leads on a daily basis, in real-time, throughout the month. The number of leads per day will vary depending on the time of year and the total number of leads allocated to the realtor for that particular month.

You should aim to follow up with leads at least once or twice a month and continue to do so a minimum of seven times before considering giving up. The initial contact with them should ideally occur within 5 minutes of receiving it, as this significantly increases your chances of converting the lead by up to 900%.

Again, this will depend on the individual, the scope of their work as an agent, and the type / size of the market they are working in. Unless they are cold calling, most realtors will be making calls objectively with specific reasons for their interest in speaking with clients, prospective ones, or other real estate agents. If you are cold calling, making 15 calls a day has long been considered an industry standard as a minimum.

There is employment field research indicating that around 40% of newly licensed realtors are no longer working or advertising themselves as a real estate agent within 2 years of starting their career. This is a reflection of how the business is competitive and some agents don’t have the means of reliably creating an income from the profession given what it requires of them and the fact that is an overabundance of realtors working in Canada at this time.

The best approaching when speaking to a person our service has made you aware of as a potential real estate client is to be straightforward and genuine. Introduce yourself as a real estate agent first and make sure they are immediately clear as to who you are and why you’re contacting them. From there just be sincere – explain that you’ve become aware they are looking to make a real estate move and you’d like it if they’d consider you as the realtor they work with. If they are receptive to that, then start to explain what makes you the best choice and what you are able to do to assist them.

A text is a very impersonal form of communication, and although many people do prefer texts for ongoing communications around business interests it is never a good idea to make your first communication with a person via a text. This is true when you introducing yourself as a real estate agent and inquiring about the possibility of securing them as your client. Calling a real estate lead is best.

The late morning or early evening are the two best times to make real estate calls, but if you are making calls in an area where older and retired live more predominantly then you may find that the mid-afternoon is the best time to make your real estate lead inquiry call.

A cold caller is a real estate agent who reaches out to people over the phone to inquire about their having any interest in buying or selling real estate, but doing so without anything to indicate they are a ‘warm lead’ based on preceding information.

The 4 aspects that should be in your spoken communications over the phone when real estate cold calling are to be polite, confident, informative, and appreciative. Being polite and not being overly intrusive about what a homeowner wants to do with their home is an obvious one, and being thankful for their time is another. But you should also be confident in selling yourself as their best choice for a real estate agent. Lastly, you should strive to be as informative as possible and presenting that information in the most helpful manner for these people.

Realtors should be proactive in every way possible to generate leads on new clientele for their real estate business. This will involve traditional advertising methods like public placements, extensive social and business networking, advertising themselves as a realtor through digital advertising along with social media platforms, and other more traditional approaches like door knocking and cold calling. These days it is also possible to utilize online real estate lead generation systems like the one we have here at Real Estate Leads.

Realtors who are successful with converting real estate leads will have first convinced the home owners that they are the best realtor to sell their home for the best return on the value of it, or providing them with a similar assurance if they are buying a home and making the clients believe they have the best knowledge of the local market to do that. Following that they will have done their due diligence in pricing and marketing the home, or generating possible homes that meet the criteria and budget for would-be homebuyers.

Royal LePage is the leading company for home sales in Canada, with an estimated 27% of homes sold in Canada being listed by agents working with one of the Royal LePage brokerages across Canada.

The general industry consensus is that real estate agents should aim to respond to email sales leads within minutes of receiving them, and this time frame should not be limited to business days; it also applies to weekends.

The best approach is to have a concrete plan for how you’re going to market and home and what you will do to distinguish it from similar properties on the market. Then you need to effectively act on that plan while at the same time explaining it in full to the homeowners as you put it into motion. Then you must be able to handle negotiations between yourself and any realtor who may represent the would-be homeowners who are submitting an offer(s) on the home.

There is no data available that would provide a definite percentage here, but real estate agents who receive leads on new clientele could expect to turn 1 of every 3 leads into a client, but this will be heavily dependent on their having real expertise in real estate and the means of conveying that expertise to the clients who are selling their home.

All sorts of possibilities exist for ways that realtors can generate leads, and to find people ready to sell a home canvassing the neighborhood and making efforts to talk to as many people as possible is the best approach. Alternately, for home buyers it is best to make yourself visible as a new agent who has the knowledge base and industry savvy to guide a first-time or returning homebuyer with their purchase. Also consider social media advertising, where realtors can promote themselves as a local real estate professional.

New real estate agents are not disadvantaged by being new to the profession outside of the fact that they will not have built the same client list that a more experienced realtor will be able to work from. All of the same standard approaches will work; traditional advertising, extensive social and business networking, promoting through digital advertising and social media platforms, and traditional approaches like door knocking and cold calling.

The only way to dig up more leads as a real estate agent is to make contact with new people and speak with them about their interest in buying or selling a home. That can be done by traditional means with advertising, canvassing neighborhoods through door knocking, and other face-to-face approaches, but these days it is increasingly common to use Internet applications to be made aware of the contact details for people who’ve voluntarily expressed their interest in speaking with a realtor.

Some real estate brokerages will provide leads but take a significant portion of your commission. Typically, it's more advantageous for agents to generate and handle their own leads to avoid paying the high referral fees associated with receiving leads from the brokerage. It is also possible that other realtors working for the same brokerage may pass leads to you if they are too busy to take on new clients themselves or if they don't perceive the client as a good fit for them at the moment.

With any arrangement where you are in possession of leads indicating people who will want to work with a realtor in the near future and you want to sell those leads to a realtor, you are free to sell them for whatever price you see fit and the other person is willing to agree to. Start by approaching real estate agents you know and state that you have leads you would be willing to provide to them for a price.