If you are a Canadian agent researching Realtor.com leads, there is one thing worth understanding before you spend a dollar: Realtor.com is a US-focused property portal, and its advertising and lead products are generally built around the American market. That does not make it a bad platform — it is a major portal in the United States — but the fit for a Realtor working in Toronto, Vancouver, or Halifax is not the same as it is for an agent in Texas or Florida. This page explains, factually and neutrally, what Canadian agents should weigh, and introduces a Canadian-built alternative that delivers exclusive leads.
The short version: portal leads can put your name in front of a lot of searchers, but they are frequently shared among several agents and are designed first for the US. If you want leads built for Canada and delivered to you alone, there is a better-fitting option.
Realtor.com operates primarily in the United States. In Canada, the public portal most consumers use is Realtor.ca, operated under the Canadian real estate industry, which is a different property and audience. Because of that, US portal lead products do not always map cleanly onto how Canadian buyers and sellers search, how our listings are structured, or how Canadian privacy legislation governs contacting prospects.
None of this means US portals cannot generate any Canadian interest. It simply means that when you are choosing where to invest, a Canadian agent should give real weight to Canadian-built options that are designed around this market from the start, rather than adapted from an American product. That is a practical fit question, not a criticism of the portal.
Beyond geography, the bigger consideration with many large portals is how leads are distributed. Portal and directory lead products are commonly sold on a shared basis — the same prospect can be delivered or marketed to several agents at once, or shown a rotation of agents. When a lead is shared, you are competing against other Realtors for the same person, and you often have to be fastest on the phone just to get a conversation.
You should confirm the current specifics of any portal product directly with the provider, because terms change. But shared distribution is a common model, and it is the single biggest reason agents tell us their portal leads felt expensive relative to what actually closed.
Real Estate Leads is a Canadian company based in Vancouver, BC. Instead of listing you in a shared portal rotation, we run done-for-you online advertising in your market and deliver the buyers and sellers who respond straight to your inbox as leads. And every one of those leads is provided to one agent only — you.
Your leads are never sold or shared with another Realtor. There is no rotation, no race, and no situation where the prospect has already spoken to two competitors before you call. Because the campaigns are built for Canadian cities, Canadian buyers and sellers, and Canadian privacy rules, the leads reflect the market you actually work in. We serve Realtors in every province and more than 80 cities.
To be clear about what exclusive means here: it is per lead, not per territory. We do not sell you a city or promise you the only spot in an area — multiple agents can operate in the same market with us. What never happens is two of our agents receiving the same lead.
To protect that promise and hit your guaranteed monthly volume, we limit how many agents we take on per area, and in busier markets wait lists form. That is the honest mechanism behind a volume guarantee: we only take on agents we can deliver for. The result is a much higher conversion rate than shared-lead models, because every lead is genuinely yours to work.
Our pricing is one flat monthly fee with the advertising included and no per-lead charges. Buyer lead packages start at $849 per month for a guaranteed 20 to 40 leads; buyer-and-seller packages start at $899 per month; and higher-volume plans run from $1,549 up to $2,699 per month for as many as 110 to 200 leads. Everything is month-to-month with no contract options and a money-back guarantee.
Every package includes our lead management system, automated drip email and text campaigns, a team sharing module, and text notifications, plus integrations with Follow Up Boss, Top Producer, IXACT Contact, and Cloud CMA. Leads arrive in your inbox daily as they are generated. Agents like Curtis Murphy of CENTURY 21 Synergy have relied on us for more than six years. See package details on our services page, and if you are comparing sources, read our guides to real estate buyer leads and real estate seller leads.
We generate leads for Realtors across the country, including Toronto, Vancouver, and Edmonton, with availability limited by our volume guarantee.
Want leads built for Canada and delivered to you alone? Check availability in your area today.
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