The urbanization trend in Canada has continued with just as much gusto throughout 2025 as it has in years previous, with ever-greater numbers of people deciding to move into major urban centers and subsequently starting to look for a home to buy there. There’s no city where this inflow is as pronounced as it is for Toronto, and of course that’s no surprise given that Toronto is very much the New York City of Canada and so many folks are drawn to it for that reason. The real estate market in Toronto is always going to have a buzz to it and as you’d expect there will be plenty of people will be working as real estate agents there. It’s a competitive environment, so we’ll take this chance to go back over lead generation strategies for Toronto realtors in 2025.
It’s an important area of focus for any realtor, but especially for those who are newer to the profession and are still cutting their teeth working as a real estate agent in Toronto. It’s harder to get new clients here and simply for the fact that so many other agents have exactly the same aim. It quickly becomes a question of what can you do that’s more effective and allows you to generate new clientele with at least some measure of consistency. Even if that’s just one new client every month or two. Paid real estate leads for Toronto can be an option, and if it is something that a new agent can justify as part of their budget then it can be a real difference maker.
We’re always here for realtors who want to explore this possibility, and most realtors who do pay for leads in Toronto end up doing quite well with them. But we’ll leave that part of it for now and instead focus on more general lead strategies for realtors that are in line with the trends seen with home buying or selling for the city in 2025. We’re now nearly 2/3 of the way through the year but many of these trends are ones that have carried over from years previous and will likely be just as relevant for 2026. There is a great depth of understanding to be had with the best ways to generate real estate leads in Canada, and if it’s an area you want to gain more knowledge then you are definitely in the right place here.
Timely Stabilization
The market for Toronto is undergoing significant transformations while stabilizing nicely amidst changing economic conditions. The anticipated 12.4% increase in home sales for 2025 has by and large been realized, and the market promises new opportunities for savvy investors and homebuyers. Any belief that the market is in decline is incorrect and the numbers through the end of July bear out that there’s been no real decline at all.
Yes, transaction volumes have dropped but prices have been appreciating steadily and the opportunity for investment in real estate is the first point to make in connection to lead generation strategies for Toronto realtors in 2025.
Realtors can and should be putting greater emphasis on investment buyers, and what that usually means is casting a wider net, as the expression goes. The Toronto real estate market is experiencing a stabilization period with modest adjustments in home prices, suggesting a need for buyers and investors to adopt a flexible, data-driven approach. As for 1st-time homebuyers, detached homes and condominiums are always going to be popular and based on their buyer prerogatives. Steady price appreciation is expected to continue, so realtors can shift their focuses and be taking more of an aim at fully qualified buyers and particularly if those clients are intending to buy a detached home in the GTA.
There will always be a focus on similar-minded buyers who are not first-timers and want to buy a detached home to live in it. Emerging neighbourhoods like Leslieville and Riverdale are attracting sustained demand due to transit accessibility and sustainable living preferences. Tailoring marketing communications to represent in-demand local area expertise is always among the best ways to generate real estate leads in Canada
The Canada Mortgage and Housing Corporation (CMHC) foresees these neighbourhood trends being further supported by:
- Transit-oriented development increasing property values
- Heightened interest in sustainable and energy-efficient homes
- Continued migration of remote workers desiring more spacious living environments
There is also a growing preference for move-in ready homes and many buyers are hoping to find homes with flexible living spaces. The PwC Emerging Trends report highlights that sustainability is becoming a critical consideration. Neighbourhoods offering green spaces, walkability, and proximity to public transit are seeing more consistent property value appreciation. Agents should tailor their communications to reflect any local expertise they have with these neighborhoods.
Price Fluctuations & Housing Preference Shifts
Recent TREB data indicates a stabilizing yet dynamic housing market. Average home prices in the Toronto region have experienced modest adjustments, which mirrors the ongoing impact of interest rates and economic uncertainty. At this time last year the average detached home price in the GTA was in the vicinity of $1.2 million, showing a slight decrease from peak levels but maintaining significant value.
What continues to be favourable in all of this is that market sentiment remains optimistic. We’re seeing that buyers are becoming more strategic, going through more thorough research and negotiations, and on the opposite side sellers are adapting to a more balanced market environment. Realtors can do well if they advise their home seller clients that pricing strategies now require more flexibility and data-driven approaches compared to the aggressive market of previous years. This is also going to be tied into lead generation strategies for Toronto realtors in 2025
Housing prices have shown modest adjustments, with a 3% year-over-year decline but a 1% month-over-month increase as of March 2025. This subtle movement suggests a market finding its equilibrium after previous years of volatility and the general consensus in the industry is that economic fundamentals remain a key focus for experts. The CMHC has some relatively recent communications that make clear the way that foreign trade risks and potential immigration policy changes could significantly impact market dynamics.
This means that there is a need for investors and homebuyers maintain flexibility and conduct thorough market research. Buying condos in Toronto as an investment is not a good idea in the same way it was in previous years, and there’s been plenty in the news about how condos are not selling the same way they were before. The ones that are selling and garnering buyer interest are ones that are in emerging neighbourhood potential in developing urban corridors and have those flexible living spaces we talked about earlier. Condos that feature more in the way of energy efficiency and stability will continue to sell more than others too.
Market Patterns & Dynamics
The CMHC is also emphasizing that immigration patterns and employment dynamics are set to play even greater roles in shaping market demand for Toronto real estate in the coming years. Foreign trade risks and potential immigration policy changes introduce additional complexity to future market projections and investment strategies are evolving in response to the changing landscape. Cap rates are expected to begin modest compression, indicating potential opportunities for strategic investors.
The commercial and residential sectors are seeing nuanced developments, with emphasis on properties offering long-term resilience and adaptability. Investor clients looking at this market sector are best advised to put their focus on long-term value over short-term speculation and be looking for superior neighbourhood infrastructure and development potential. Any technological advancements impacting property values should be noted for these clients as well, as technological innovations, remote work trends, and sustainability considerations will increasingly influence property valuations and investment strategies.
All of what’s been shared here can be used to help shape your approach to lead generation strategies for Toronto realtors in 2025, with the overarching understanding that realtors who very clearly have their market and buyer / seller interest expertise on display are always going to find themselves better set up with greater numbers of leads being converted into clients.
If you’re an agent working in Toronto and would like to incorporate paid leads into your efforts then you can sign up for Real Estate Leads here and start receiving your monthly quota of buyer and / or seller leads right away. It’s an excellent way to supercharge your lead generation efforts.
