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5 Smart Gadgets Perfect for Modern Realtors

Published January 21, 2020 by Real Estate Leads

A full 20 years ago now the new 21st century was dubbed the ‘Information Age’, and in the two decades since then it’s fairly clear that the title was an appropriate one. We’ve enjoyed so much in the way of technological advances, and no matter what profession you make your living in it’s almost certain that technology advances has added much more in the way of process efficiency with whatever it is you do day in and out to be working at your best.

For a real estate agent in Canada, there’s going to be no digital device introduction across the last 20 years than the smartphone. Sure, mobile phones existed before that (as did the previously ever-so-popular BlackBerry, remember those?) they didn’t have the full-spectrum connectivity and web access that a smartphone does. I bet you wouldn’t even so much as one realtor in Canada who doesn’t make extensive use of a smartphone every day.

 And after all, real estate is one profession where you’re inherently obligated to take advantage of anything and everything that lets your work more effectively and build your business in the speediest way possible. As it regards the second part of that, it’s what makes our online real estate lead generation system for realtors such an excellent choice for those who are new to the business. You’ll be harness the power of Internet marketing to be more immediately put in touch with folks who are genuinely interested in buying or selling a home in your area.

And yes, nine times out of ten you’ll probably be looking over those leads via your smartphone. But while smartphones are in every pocket, here’s a few other gadgets for realtors that might be nearly equally useful for you if you’re a real estate agent.

  1. DIGI Phantom 2 & GoPro Camera Drone

Many of you will already be aware that elevated fly-over views of listed properties are all the rage these days. It’s drones like the DIGI Phantom 2 that make these birds-eye views possible when they are equipped with a mounted Go-Pro high resolution 1080p digital action camera

This quadcopter is extremely easy to use. After you simply click the parts into each other, you can fly it almost straight from the box. The Wi-Fi connection reaches over 300 metres, and you can add to that with a Wi-Fi Range Extender if needed. It’s got stable hovering, which allows you to stop mid-air and take either photos or take a pause in the video and zoom in as needed.

The basic model isn’t cheap, but it may be a good investment, and especially so if you’re a realtor who often has large estate properties listed.

  • GoPano Micro

This is a revolutionary lens for the iPhone that lets you create 360° panoramic videos. Using it is as simple as attaching the lens to your iPhone and tapping it to make 360° videos instantly. Again, the appeal of being able to do so shouldn’t need much explanation for a realtor operating in the day of social media and extensive digital connectivity and all the expectations that come along with that from consumers.

  • Zuta Labs Pocket Printer

There’s going to be a lot to be said for being able print out photos from your phone and hand them to clients or prospective ones with absolutely no need to return home first. That’s exactly what the Zuta Labs Pocket Printer lets you do. The printer is activated by sliding a hatch at the bottom of the printer, which will reveal the inkjet. The inkjet should be able to print around 1,000 printed pages before needing to be replaced and the battery lasts for over one hour per charge.

Printing out just-snapped photos of properties and grounds instantly and with little to no fuss? That should sound good to every real estate agent.

Duracell Powermat

Put your smartphone through its paces every day and you will be like anyone else – needing to find an outlet to recharge your device so it can keep on doing what you need it to do. Pulling out charging cables, plugging them into outlets, and then snapping the other end into your device’s charging point is NOT particularly time consuming. However, all these little snippets of time do add over the course of a day, and it’s one hundred percent true that time is one of the most valuable commodities for a real estate agent.

The Powermat works exactly as you’d think it would given its name. Rather than having to go to all the fuss of cabling and connecting, with the Powermat all you do is lay your compatible-model smartphone down on the mat and it begins recharging immediately. Place it and then get back to what you were doing with almost no down time, and you can know your super-essential device is charging up.

  • InReach Satellite Communicator for Smartphones

Real Estate markets may be local, but the business of real estate is increasingly global and as such realtors may need to engage in communications that are not only out of country, but sometimes out of continent. And this is happening more and more all the time. This is what makes the InReach Smartphone Satellite Communicator such a smart choice.

InReach lets your customers reach us anywhere on the planet. And not only is it an excellent global digital communication tool, but it can also be a good choice for anytime you’re going into very rural areas of your Province. Whether that’s for work or pleasure. If you get caught without cell coverage but really need to contact someone, this device is going to come in VERY handy.

Indeed, this satellite messenger really shines with its ability to pair with your smart phone where it then becomes kind of like a back country cell phone service. You’ll be able to use your smart phone to send as well as receive messages, and the InReach also pairs with phoned impressively easily.

Know of any other smart tech gadgets that are ideal for realtors given their line or work? We’d like to hear about them, if you’re inclined to leave a comment.

Sign up with Real Estate Leads here and receive a monthly quota of qualified, online-generated buyer and / or seller leads that are delivered to you exclusively when you’re registered with us. They’re your leads, and no other realtor will be either serving your area of choice (any region of a city or town in Canada that will be yours alone with Real Estate Leads) or receiving these leads. It’s an excellent way to supercharge your client prospecting efforts big time, so you’re encouraged to sign up and begin building your real estate business that much more effectively.

The Growing Trend of Home Co-Ownership in Ontario

Published January 14, 2020 by Real Estate Leads

You wouldn’t need to be a real estate agent in Canada – or work in any profession related to housing for that matter – to know that ever-greater numbers of Canadians are struggling to afford housing that works for their family’s needs and / or allows them to be within a reasonable distance of their place of employment. The long and short of this is that demand far outstrips supply for housing in many parts of the country, and especially in major metro areas.

For realtors, fewer qualified buyers may be a source of frustration for homeowners with their properties on the market. But for realtors, the problem becomes one where fewer prospective buyers means fewer prospective clients. For a realtor who’s well established in the business that may not be so problematic, but for a newer realtor it will be. That’s why our online real estate lead generation system here at Real Estate Leads is such an excellent choice for men and women who are new to the profession.

Back to topic, however, there is a growing trend in Ontario where homebuyers are teaming up with other trustworthy homebuyers to consolidate their purchasing power and buy a home together, and the Provincial government is putting measures in place to assist with it

Ontario Conservatives’ 16-page Co-Ownership Guide

December 11 of 2019 saw this guide released, and it promotes co-ownership and co-habitation as ways to improve affordability, maximize available space available in larger houses and heritage properties, and establish a more community-oriented environment. All of his may be very admirable in its ideals, but it’s clear that the majority of people who will enter into this type of home-buying arrangement will be doing so with an eye to watching the value of the home increase before the sale of it puts both buying parties in more of a position to buy a property on their own.

This is something that realtors can – and perhaps should – discuss with their clients, but if you’re going to do so you’ll be advised to do so responsibly and also make them aware of the many challenges this type of home purchasing arrangement may present.

Home ownership is difficult as is, and co-ownership will create scenarios were – among other things – knowledge of what is a shotgun clause is (read on) going to become must-know information. We will agree that the Province’s Co-Ownership guide does have good intentions, and also fills in common knowledge gaps very well.

It defines a number of useful terms and touches briefly on what a co-ownership agreement should include, but there is no mention of conflict resolution or the severe financial pitfalls involved. And it certainly should go without saying that if a homeowner is to purchase a home this way, there is most certainly a lot of risk of their being victims of these pitfalls.

Implications for Investors

It’s also true that investors considering the co-ownership of a property must make certain their intentions and goals are aligned with the others and unlikely to change. Cash flow investors, speculators and those more interested in long-term equity are going to be inclined to view the ideal use of a property differently. Long story short, investors must agree entirely on what that property will be used for, and especially any timelines that will be attached to it.

Consider as well that unforeseen changes in attitude and situation should be taken into consideration too. Are both open to short-term rentals of the property to maximize revenue? If the market dips and one partner is better prepared to weather than period of uncertainty, what power of influence does the other buyer have in suggesting the sale of the property?

The Shotgun Clause

A shotgun clause is a legal statue where the co-owner of he property has the opportunity to either exit the agreement or consolidate ownership. They are able to do this by setting a price for their share of the property. If the other owner is unable or unwilling to meet the suggested price, the clause then allows the co-purchaser to purchase the disputed share at an originally-set price.

A worst-case scenario would be one where one of the co-owners is facing financial stress and has little cash in hand, and this allows the other owner to take advantage by setting a low price for the distressed co-owner’s 50% share of the property. They would do so knowing full well that the other buyer won’t be able to mee that price and then their share will then be available for a very low price.

Interestingly, there’s no mention of a shotgun clause anywhere in Ontario’s new Co-Ownership Guide. There should be, and if you’re a realtor counselling clients then this is something that you must make them aware of, and make them VERY aware of.

Sign up for Real Estate Leads here and receive a monthly quota of qualified, online-generated buyer and / or seller leads that are delivered to you exclusively for your own privately-served region of any city or town in Canada. It’s your region exclusively, and their your exclusive leads for it. You’ll be the only realtor to receive these leads, and that means you’ll be the only one with advanced notice for getting in touch with people who are genuinely considering buying or selling a home in that part of your Province. You’ll almost certainly come to see it as money well spent for building your real estate business.

6 Effective Approaches to Cultivating a Mindset of Abundance as an Agent

Published January 7, 2020 by Real Estate Leads

Seeing as how it’s a brand new year – and a brand new decade too – we thought it would be best to start our entries for 2020 with one that’s all about the philosophies behind being successful as a real estate agent. Which is, of course, what all of you are aiming to do! No matter what profession you’re in, however, there is always so much to be gained by taking these philosophical approaches and letting them guide you in making the decisions you’ll make in the interest of furthering yourself.

All of this will come before specific interests, and that’s as it should be. Generating clientele is going to be a primary consideration, and that’s a challenge for all new realtors and more than a few established ones as well. To that end, here at Real Estate Leads our online real estate lead generation system is an excellent way to give you more power to be put in touch with individuals or couples who are genuinely looking to sell or buy a home.

To today’s subject though, it’s true that as a real estate professional, it’s most beneficial to have an overarching approach to your career from a mindset of abundance. This will help you to create a new, innovative approaches to success, and it will also help you maintain a positive, enthusiastic attitude to your business that resonates very effectively with prospective buyers and sellers who will be deciding on a realtor to work with.

Here are our 6 effective approaches to establishing a mindset of abundance for a realtor.

1. Have Appreciative Conversations

When a realtor is having conversations with friends and family, it’s good to try to focus on the multitude of things that you are fortunate to have in life. Staying optimistic and engaging others in discussing the positive things in their lives as well creates a real atmosphere of positivity and appreciation for the goodness in one’s life. Discuss the big goals they’re working on, and share your big long-term goals with them too.

2. Organize Your Life and Workspace

It’s entirely true that having a clean home and office environment helps us to relax and focus our minds. Further, going through all of your ‘things’ while you’re organizing is a very good means of giving yourself an effective reminder of all you have in life. Plus, being organized will help you take all the benefits you’ve gained and use them to your best advantage, rather than focusing on new ones you haven’t yet acquired that may lead you to get ahead of yourself in evaluating your career and what you can do to advance it best.

3. Reduce Media Consumption

As tough as it may be, it is hugely beneficial to limit your exposure to the ‘doom and gloom’ that is favoured by major media outlets in North America. Why is it like that? Well, negative stories tend to captivate viewers and thus dominate airtime. The reality, however, is that this adds an incredible amount of drama and negativity to the media.

Without going into additional unnecessary detail, it’s best to avoid adding negativity to your life by consuming media. No one’s going to suggest that you quit watching the news entirely, but try to reduce the time you spend on it to the minimum required to stay current with today’s events and you may find it does wonders for fostering a positive outlook for yourself – and one that will manifest itself in your business and professional demeanour quite readily if you give it time to do so.

4. Share What You Have with Others

So much to be said for sharing time, knowledge, money and possessions with other people in your life, and allowing this to improve your own character and outward persona as a result of doing so. It will help you to feel good when you help others, and when you share with others you’ll find that they’re more willing to return that gift with positivity they can share with you. It’s very empowering, and business people who practice this in their life both at work and away from it tend to be more successful than their counterparts who don’t engage in the same time of generosity.

5. Try to Establish “Win-Win” Situations

It’s possible to bust out of the “win-lose” mentality of scarcity by working to create situations where everyone is a winner. This is especially important in real estate negotiations. Rather than trying to hold out on one particular requirement in the deal, make the effort to find flexibility in the detail. This will put you in a better position to compromise and still be able to be satisfied with what you’ve achieved for both yourself and your client.

The goal should be to move from a competitive approach of ‘me vs you’ to a more collaborative partnership where everyone understands that deals happen most frequently when the interested parties understand it’s a give and take arrangement 99% of the time. When that happens, everybody is a winner.

6. Look for Positives in Losses

All of us – realtor or otherwise – go through periods of success and failure in life — and being accepting of loss isn’t something that comes naturally to humans. Working through financial or personal loss can be difficult, but try not to let it change your mindset to one where you’re focusing and concerning yourself with scarcity rather than focusing on creating abundance – despite these challenges. A balanced perspective is a smarter choice. It might not offset the negatives you’re experiencing, but it’ll help you get through the difficult times and keep your mindset of abundance.

Sign up for Real Estate Leads here and receive a monthly quota of qualified, online-generated leads that are delivered to you exclusively and for your own protected region of any city or town in Canada. Act fast and claim your region before any other realtor does and you will be the only realtor receiving those leads for as long as you stay with us here at Real Estate Leads. It’s a proven-effective and fast-acting way to supercharge your client prospecting efforts and build your client base much more quickly.

Better Forecast Prediction for Canadian Real Estate in 2020

Published December 31, 2019 by Real Estate Leads

There’s just a day left in the year 2019 and it seems like every year at this time people of all different professional stripes – real estate agents in Canada included – find themselves saying something along the lines of it seems like it was January 1 just a few months ago. They say time flies by even faster as you get older, and considering that’s something we’re all doing we imagine that many of you are equally surprised that 2020 is just around the corner. The real estate market in Canada is just like any other one in the world in that it can and will continue to fluctuate. There’s been portions of this past year where the market has cooled off quite considerably. While a ‘flat’ housing market is going to be preferable to one that’s in decline, what they do is they put a chill on the market as homeowners who would list their home otherwise decide to postpone until it’s more likely they’ll get a better price for theirs.

Here at Real Estate Leads, we’re happy to make our advantage available to real estate agents who may find the lack of homes going onto the market to be a real risk to the viability of their career choice. Our online real estate lead generation service for Canada is one of the best tips for new real estate agents as it puts the power of Internet marketing to work in generating real client prospects based on their responses to voluntary surveys online.

There’s more to it than that, but all most realtors will need to know is that it works – and it does!

But back to our topic here, as one year comes to a close and the next is set to begin it’s logical to take a look forward at what industry experts forecast for the year to come. After a disappointing 2018, when housing prices and sales dropped overall, 2019 was something of a resilient year for the Canadian housing market. Sales numbers did stabilize and resume an upward climb, but the strength of prices often weren’t what interested parties had hoped they would be.

2020 Recovery Predicted

Overall, it seems the news looks to be good. A review of the forecasts by leading real estate experts in Canada is pointing to a recovery in 2020. The Canadian Real Estate Association (CREA) has an approximate number of 530,000 for the volume of national home sales it expects to see for 2020. If realized, that will be an 8.9% increase over the total expected for 2019. The CREA is also predicting that the national average price will reach $531,000 in 2020, and that’s a 6.2% increase there.

It’s always best go garner a few educated opinions, however. Royal LePage is predicting a 3.2% year-over-year increase in housing prices next year. RE/MAX has their own prediction, a little more optimistic one that foresees a 3.7% increase. Though their benchmark prices are different from CREA, they share a belief that the market is moving in the same direction.

Economists tend to have a fairly accurate take on these matters as well, and a poll of 18 of them is seeing foreseeable gains too. This group is predicting that Canadian housing prices will rise by 3% in 2020, and 2.9% in 2021.

Increasing Immigration will Continue to Bolster Housing Demand

Continued strong immigration numbers are going to factor into the dynamics of the housing market in Canada in a big way, with these numbers most notably maintain a sustained demand for housing in Canada’s most populous housing markets. An October 2019 Royal LePage survey believes that newcomers to Canada are expected to purchase one in every five homes on the market over the next five years.

Concurrently, the CREA is also making the very relevant note that the Bank of Canada is unlikely to raise interest rates in 2020. Staying pat with this will drive demand for mortgage financing from prospective homebuyers. If there’s one clear-cut positive to take from all of these forecasts, this is it.

It’s true that most market watchers are optimistic about housing, but causes for concern are definitely visible too. Look no further that not everyone expects a three-plus % jump in prices. Many industry and economic insiders are saying something more around 1 percent is a lot more realistic.

One more concern is that listings are not keeping pace with sales. When sales are increasing, then a matching increase in new listings is necessary to restrict inflationary pressures. The fact of the matter is there’s nothing to indicate that will occur to the extent it needs to over the coming year.

Adding growth in mortgage credit to this tightened supply looks like it will be a very pivotal factor. It’s well understood that a drop in mortgage rates has boosted the markets artificially over recent years. Strong underlying demand, tight supply and low-interest rates are the same ingredients that were present in some housing markets three years ago, and that’s exactly what we have here again.

Mortgage Stress Tests Continue to Factor In

The regulatory measure that’s been the single biggest factor in addressing housing price inflation is the stress test, which was expanded in January 2018 to encompass uninsured mortgages and made it necessary for borrowers to qualify at a higher rate than the negotiated rate, with the idea being it would insulate the lender against potential delinquencies should future rate hikes occur.

Prime Minister Justin Trudeau is having finance minister Bill Morneau review mortgage stress test regulations and potentially make them more dynamic, but how and if / when that will actually happen remains to be seen. Taking regional considerations into account when making any such a sort of review / amendment process is something that has to happen.

Relatively Positive Outlook

All in all, a vibrant labour market along with a vigorous demand for housing and low interest rates look to be capable of creating an environment that will be favourable for housing in 2020. The FTHBIA (First Time Home Buyer’s Income Assistance) initiative to help new homebuyers with shared equity mortgages and a possible review of the stress test are also positive signs.

That’s it for now, and we wish you all a Happy New Year.

6 Trends Expected to be Seen in Canadian Real Estate for 2020

Published December 24, 2019 by Real Estate Leads

As 2019 draws towards a close, one reality is as much one today as it was at this time this year, the end of 2018 – being a real estate agent in Canada is a challenging career, and one where wild changes in both market dynamics and the nature of the industry make this career choice one that’s more ideally suited for people who are resilient and versatile in the way they run a personal real estate corporation.

One challenge that may become easier over time – but still one for even the most experienced realtors – is generating clients in an environment where fewer and fewer people will qualify as prospective homebuyers, and particularly for detached single-family homes. Which, of course, is where a realtor will make the largest commissions on their services.

Here at Real Estate Leads, our paid online real estate lead generation service is an excellent resource for new realtors to be more directly put in touch with real people who are likely to make a move in the real estate market sometime soon. It’s a great means to get a leg up on the competition (and there’s a LOT of competition) and be put in touch with these people before your competitors have a chance to do the same thing.

Today we’re going to talk about 6 trends that are part of the forecast for real estate in Canada for 2020. While it’s true that success in real estate doesn’t require an ability to predict the future, having an idea where the market is heading is very helpful for making smart and prudent decisions.

The following trends paint a picture of a rapidly changing real estate environment where client realties, expectations, and what’s required of you as a realtor within all that is going to be changed quite significantly.

1. Co-Living

Property managers have discovered that they can exploit the sharing economy to drive rents for properties that were otherwise either vacant or failing to achieve the rent appreciation they needed to remain profitable. Many residential landlords are now considering using rental properties in the same way.

Nowadays, the majority of young city dwellers expect to have roommates anyways. If property owners and / or managers are able to provide this new generation of renters with what they’re looking for – furnished apartments, bigger shared spaces, quality Wi-Fi, and the company of people who are agreeable – landlords can then charge premium per-room rents.

This is increasingly the way young people are viewing the idea of living arrangements in areas of the country where overheated housing markets are making the old way of thinking about housing increasingly impractical. The idea here is that it builds community, plus it gives landlords a boost on rents that were going the wrong way for them. Last but not least, it gives people who rent the upside of having a much nicer and better quality place than they could ever afford on their own.

2. Climate Change Impacting New Builds Sales

There’s no debating the fact that changing environmental standards are now forcing developers to rethink and re-approach how they build their properties. We can know that the cost of doing so will only increase over the short-term, and quite likely increase substantially.

New regulations applied to receiving building permits is putting a lot of pressure on new development and new construction. This is increasing build costs in a big way, but houses have to built in ways that are receptive to the new realities and structural challenges that are being posed by climate change.

Higher prices for new product could put a damper on sales of pre-construction properties, but the built-in appreciation associated with such assets should still ensure that an investor will have paid far less than the going rate once delivery is made.

3. New Builds, Old News

The increasing cost of new product and the built-out status of many urban communities has made it so that developers must move further and further away from city centres. Buyers still desire new product with homes, but the longer and longer distances being placed between where they work and where they can afford to buy is creating a very unappealing situation. The industry expert prediction is that buyers will see less value in new builds if it is going to me an being locked into an exurb lifestyle that’s hours from where they would ideally live.

Anyone in the GTA or GVA will certainly know that people’s flight for affordability is pushing them as far as humanly possible from the city, and primarily because there’s nowhere else to build.

However, in Ontario and British Columbia – two provinces with surging populations – it’s safe to assume that there will always be folks willing to drive two-plus hours to work if it means they can get into the property market.

In Atlantic Canada it’s entirely different. There is still plenty of room to build within minutes of most cities in the easternmost parts of Canada.

4. Condos for Families

It’s fairly standard for investors to assume that a townhouse is the smallest property a family will be interested in renting. Not so, and especially for new arrivals from overseas who are perfectly okay with condos and seem them as a smarter affordable alternative to single-family properties.

These newcomers don’t have the same views as long-time Canadians about what a home’s supposed to be. For many of them, they didn’t come from having a lot of space, so 800 square feet or so is just fine for them and their children. And paying less rent is a big plus too.

Developers should put a lot of their investment into 2-bedroom condos near major metro areas, where the work is.

5. Prices on the Rise

We don’t have good news for those hoping for a slowdown in the price increases affecting major markets like Montreal, Toronto, Vancouver and Victoria. It’s just not going to happen; increased demand will keep pushing home prices higher. While there was a ‘flatness’ seen with prices in Vancouver and Toronto over the first half of 2019, that was really just a blip. Both homebuyers and investors looking for value will have to set their sights on less densely populated metro areas.

Industry reviewers also predicts noticeable price increases in Edmonton and Calgary. Based on recent government cuts and the downturn factors that are still battering the province’s oil sector, however, it’s not going to be a particularly marked increase in all likelihood.

6. Real Estate Agents Less of a Necessity

This part is not going to sound very good for anyone considering becoming a real estate agent in Canada. Technological advances and the increased desire of individuals to DIY (do it yourself) everything they can in the interest of saving a buck are really making huge dents in the viability of the industry for people like realtors.

Successful realtors will always know of ways to be successful in real estate, and they’ll always be around. But being one of them is going to be much more challenging in 2020 and beyond.

With buyers growing more confident in the data they have access to, paying a realtor to provide identical or very similar information will no longer be something they have to do – and especially so for new investors who may have never dealt with an agent before.   

Self-acting buyers or sellers can learn more, do more, and understand more much more extensively than they could have 10 or 20 years ago. Back then you had to rely on a real estate agent for that. Nowadays, if the person is tech and industry savvy they may feel they don’t need a realtor working for them.

This is an ‘it is what it is’ type of scenario, but it’s not to say that you can’t be successful as a new realtor.

Getting off on the right foot in real estate is really important, and nothing does that better than building your client base and having clients buy or sell homes. Sign up with Real Estate Leads here and receive a monthly quota of qualified, online-generated buyer and / or seller leads that are delivered to you exclusively and for your own protected region of any city or town in Canada. You will be the only realtor serving that are via Real Estate Leads, and you’ll be the only realtor who receives our leads for as long as you continue to stay registered with us.

We’d like to conclude here by wishing all of you a very Merry Christmas, and extend those wishes to your families and friends too. We hope you enjoy the entirety of the Holiday Season!

8 Safety Tips for Female Real Estate Agents

Published December 17, 2019 by Real Estate Leads

Safety is something that should be promoted by anyone and everyone working in an industry, in the interest of keeping every fellow worker type safe so that they can return home to their family every night. It is an unfortunate reality that women are often more at risk than men when it comes to workplace safety concerns, and in real estate this risk is magnified due to the fact that realtors are often meeting prospective clients or interested homebuyers on their own.

The Lindsay Buziak story that occurred in Victoria, BC in 2008 is a very sad and unfortunate one, and one cannot help but feel terrible for her family while at the same time hoping that her killer is eventually made to face justice. She was showing a property to an interested buyer on her own, and unfortunately she was found dead in the home afterwards.

Now while of course instances like this are rare, it’s essential to be as best prepared as possible to keep yourself safe if you’re a female real estate agent. Real estate is a tough business to begin with, and you’ll have enough on your plate without having to worry about your safety. First and foremost with that toughness for new realtors is prospecting client leads, but here at Real Estate Leads our online real estate lead generation system for Canada is an excellent way to put the power of the Internet to work for you.

Back on topic though, what we’re going to do today is share some tips for real estate agent safety that are all very doable and may go a long way to prevent you from finding yourself in a bad situation.

Here’s our 8 tips for realtor safety

  • Trust Your Instincts

This one gets the top spot on the list because it’s nearly always true no matter what you’re doing, why you’re doing it, or where you’re doing it. If a particular situation doesn’t feel right, it probably isn’t. If you feel that way, trust your instincts and remove yourself from the situation without any delay.

  • ‘Talk time’ for Better Security

Increasing or stretching out talk time with a prospect increased the likelihood of you uncovering something that can be a red flag, a cause for concern. When you talk longer with a prospect on the phone, you acquire more information about that person. You can secure information that will lead you to look into them before you agree to meet with them in person as a client.

  • Create Your First Appointment Strategy

The best strategy for any client for whom you have a ‘something’s not right’ feeling is to convince them of the value of an in-office appointment. An in-office appointment during normal business hours creates safety because of the number of people will be present in the office alongside you. If they wont’ agree to come to the office, then suggest meeting at a neutral public location. A Starbucks or other coffee shop is a good choice as it’s a very common suggestion (my wife and I met our realtor for the first time in a coffee shop). It’s public, and if it doesn’t feel right, you can get yourself out of that situation by comfortable or uncomfortable means if necessary.

Tips When Meeting Prospective Clients in a Home

If you find that you must meet the client in a home, this of course changes the whole dynamic of the to-be situation. There are a few steps you should take before you meet someone for the first time at a home. For starters, if you feel suspicious about doing so based on your instincts, there’s absolutely nothing wrong with showing up with someone with you. If you need to falsify the nature of that person and how they relate to being present, that’s fine. A white lie, if you will.

This other someone could be another agent, your boyfriend or spouse, or a friend who comes with you to the showing. Do not bring children, or even youths that may not be able to intervene sufficiently should something go wrong and you’re in danger.

If it’s to show prospective buyers a home, then arranging for the listing agent to meet you at the property is a smart choice. Safety in numbers. Having the seller homeowner there is a good choice if you’re the listing agent

  • Trail Behind When Showing the Home

When showing a home, it’s wise to have the prospective buyer walk in front of you. This keeps them fully visible and in front of you, and allows you reaction time if they need it. You will have time to react, rather than being caught by surprise. It’s true that some female realtors keep a small mace spray decanter on their keychain, and used with this ‘distance’ approach it will give you time to use it if you need to.

  • Inform Others and Check In

When showing a property to a possible buyer you’ve never met previously, inform your office, any ‘buddy’ agent you may have, and family members. Next, set a time to check back with them. Clear advance communication improves safety. Plus, giving any information on the buyer is never a bad idea if you have even the slightest inkling something’s not right with them.

  • Have Your Own Distress Code for Safety

Our next suggestion is to create a voice or text distress code to alert others to your need for help right away. Some offices established a predetermined phrase like ‘can you put me through to Jordan Whalen, I need to talk to him about #### Alphabet Street. This will then alert the office or other agent to call 911 and have police on their way to your location – #### Alphabet Street – without delay.

  • Take a Self-Defense Class

Being able to defend yourself or break free from an assailant’s grasp could save your life. Self-defense classes are offered by community colleges, the YMCA or YWCA, health clubs, and martial-arts studios. If you’re in relatively good shape and sufficiently nimble then this might be a good idea for you. Many women are amazed at what they’re capable of in this regard!

  • Arrive Early and Plan for your Exit

Arriving before the buyer you are showing the home to is always a good idea too. This allows ample time to evaluate and observe the neighborhood. If any part of it seems sketchy, out of place, or out of the ordinary, you have the ability to focus on this and make those determinations. Is there anyone loitering around the home or property? Is it unusually quiet? Is there anyone who shouldn’t be there, or their presence is unexpected? If so, go through your exit strategy and have one in case you need it. Walk through the home to determine the floor plan and the flow. Evaluate each room to see what’s the best ‘escape’ route. You want to have options in case one route is blocked. If you can, unlock all doors and deadbolts so nothing obstructs from exiting the home or building quickly.

The last part of this is to have a go-to excuse ready to be used at any time you feel you need to remove yourself from any type of concerning situation. A popular one is something along the lines of a family emergency, and you need to leave right away to see to it.

Sign up with Real Estate Leads here and receive a monthly quota of qualified, online-generated buyer and / or seller leads that are delivered exclusively to you as the only realtor registered with us to serve a specific region of any city or town in Canada. If you act now, you can claim yours and then be the ONLY realtor serving that region and receiving those leads. It’s almost certain that you’ll quickly come to see it as money well spent as you are put more directly in touch with people who are genuinely considering making a move in the real estate market.

Insolvencies Increasing Among Vancouver Homeowners as 2019 Winds Down

Published December 10, 2019 by Real Estate Leads

Amidst the recent news last week that Vancouver City Council is planning to approve an 8.2% property tax hike in Vancouver, it seems that the extraordinary cost of living in Canada’s West Coast big city is pushing some mortgage holders to the breaking point. Vancouver and Toronto have always been pricey places for both real estate and everything day to day, but it’s a troubling trend to see these increasing numbers of insolvency. Along with the never-ending suggestion that it’s the beginning of the ‘bubble burst’ that so many are hoping for.

As it relates to the real estate industry, there’s usually a ‘chill’ seen overall in response to conditions where prospective home buyers see that so many of their predecessors hasn’t been able to manage their mortgaging of the home. Clearly we know that many homebuyers in both cities got in over their heads in the mad rush to buy property around 2010 or so, and it may be that many of these same individuals are now the ones defaulting. So while the chill may occur, there’s enough demand for real estate in Vancouver that properties that come onto the market will still be snapped up at asking price or higher.

Here at Real Estate Leads, our online real estate lead generation service is an excellent resource to improve client lead generation for realtors. In particular if you’re new to the business, it’s a great way to get a leg up on your competitors and be put more directly in touch with potential home sellers or buyers who will want the assistance of a real estate professional. Once you establish yourself, lead generation in real estate will become more natural for you, but at this time anything you can do to have audiences with these people is going to be huge.

This current dynamic in the Vancouver housing market does create both advantages and disadvantages for realtors, but again, in general, this particular unfortunate reality should be something anyone in the real estate business and beyond might want to take note of.

Record Number for Q3 of Year to Date

The office of the Superintendent of Bankruptcy Canada (OSB) filings is relating that more people than ever before are becoming insolvent, and the numbers for the Q3 of 2019 are a record. Greater Vancouver has experienced growth for insolvencies over the past year, but this new quarter result shows it’s a trend that’s picking up momentum.

Insolvencies Vs. Bankruptcies

Insolvencies can be one of two varieties – consumer proposals and bankruptcy. Both need a licensed insolvency trustee (LIT) to file for the client. Consumer proposals allow borrowers to pay a % of the debt owed and in exchange the lender has the balance owing discharged. In bankruptcy, the borrower assigns the majority of their assets to an LIT. The appeal of this is that some of your unsecured debt is discharged. All bankruptcies are insolvencies, but not all insolvencies are bankruptcies. The most important part of either is that both mean lender losses, and a very undesirable stain on the borrower’s credit.

Greater Vancouver Insolvencies Rise Over 25% In Q3

Greater Vancouver insolvencies are almost shooting up over the latest quarter. There were 1,393 insolvency filings made in Q3 2019, a jump of 25.27% from the same quarter last year. Oppositely, BC saw a total of 2,926 filings in Q3 2019, a 21.87% jump compared to the same quarter in 2018. The truth of it is Greater Vancouver’s insolvency growth is hogging more of the debt failure.

If one looks at the number of insolvency filings made in the 12 months before Q3 end 2019 between Greater Vancouver and British Columbia, you’ll see that Vancouver is making really gains on taking the entirety of insolvencies in BC as a whole.

Shockingly, they’re up 17% over just the past year!

Greater Vancouver insolvencies have been rising over the past year, but never this quickly. 5,021 insolvency filings over the past 12-months ending in Q3 2019 is a majorly large number, up 9.06% compared to this same time in 2018. To put this in contrast, BC has seen 10,935 filings in the same window, and that is a 9.53% increase compared to Q3 end 2018.

While Vancouver-area insolvencies may have been growing a little slower than the general BC rate over many years now, we’re now seeing it really start to pick up steam in contrast to the year in its entirety.

Greater Vancouver insolvencies are rising, but it’s true they are all across the country too. The growth in the number of filings has been slower than it generally has been for BC. This is very likely to change soon. This recent spike in insolvencies in Greater Vancouver is both occurring much faster than before and it’s leaving the provincial growth rate in the dust if this continues.

Sign up for Real Estate Leads here and receive a monthly quota of qualified, online-generated buyer and / or seller leads that are provided to you – and only you. Only one realtor will receive leads for a specific region of any city or town in Canada, so if that’ you then you’ll be receiving those leads exclusively. Sound good? Get on board with real estate leads today and start benefitting from our lead generation system for realtors.

3 Effective Ways for Realtors to Triple Lead Conversions

Published December 3, 2019 by Real Estate Leads

Every once in a while we take on a subject with our weekly blog that lines up perfectly with what we’re all about here, and this just so happens to be one of those weeks. A real estate agent – no matter which market they’re working in and how long they’ve been in business – will live and die by his or her ability to generate leads and then turn those leads into clients. As is the case with nearly everything, practice is what makes perfect, but anything you can do to gain valuable insight into best practices is going to be welcome.

And so that’s what we have here today. Here at Real Estate Leads, our online real estate lead generation system is an excellent way for new realtors to get a leg up on their newbie competition when it comes to having shortcuts to being put in touch with home buyers and sellers. However, while leads are absolutely invaluable, it’s what you do with them that makes the difference between whether or not there’s a commission in it for you.

Converting leads is what it’s all about, and there’s specific steps you can take to increase the likelihood of that happening. And so let’s get to them!

Long and Short: Optimizing Marketing Efforts

Whether you’re marketing for tenants, off-market deals, attendees for your events or a webinar, optimizing your marketing efforts needs to be front and centre all the time. One of the best ways to do this is by increasing your conversions and reducing per-lead costs. Marketing automation makes it possible for you to put your crucial digital marketing tasks on autopilot, but maximizing your conversions all the while.

There are three specific areas that are critical to hitting your goals. Introducing these three components into a marketing strategy properly can actually triple conversions. Driving traffic from online marketing (and especially via social media these days) is arguably the most potent way of approaching this. Effective and successful realtors these days are using their social media channels as sales funnels.

Once the customer navigates through the funnel and completes the ‘goal’ (registering their contact info with you based on their interest in your advertised content) then you move that volunteered info to your database or CRM. Then you’ll begin email communications to keep the line of communication open with them and nurture the transaction.

Here’s the 3 ways this entire process can be optimized

1. Smart Sales Page / Funnel

When building your funnel and putting it in place, create a dedicated set of pages away from your website. The branding can be the same, but website menus and other information shouldn’t be included in your funnel, and here’s why:

  • Fewer distractions. The primary reason a product (in this case a home) doesn’t sell is because people don’t know about the product or understand its value. Creating a dedicated set of pages without distracting menus or other offers lets you pass along the specific offer and its value much more clearly and succinctly.
  • Ease of use. A well-designed funnel makes it so that the product is easier to purchase, and making this the case isn’t difficult at all. The forms should be clean, and the information should persist from one page to the next. A dedicated funnel – but one that exists separate from your website – benefits both your clients and your business.

Yes, the initial setup will require some effort and creativity on your part, but once your sales pages are in place, you’ll find you’re now articulating your offerings and value in a more distraction-free environment, and it’s proven that this way is much more conducive to converting leads.

2. Integration

This is where automation starts to make its presence felt. With you now converting leads more regularly by tailoring your funnel to meeting customer goals, the next step is to create a central repository for future communication and follow-up.

The role integration takes here is capturing the information entered by your customer, and then storing it in a central location. In more complex systems, there will be many points of entry into the central database or CRM. When the system is more complex, it then becomes more important to build and establish a central database where all information is stored.

Zapier is a really good application here, as using it makes the integration process becomes simpler because it can be automated without the need to hire a programmer. Setup is quick and easy, and once it’s completed, you won’t have to spend time ensuring your customers are entered into your system each and every time you receive an RSVP.

Plus, the CRM also functions as a platform to facilitate future communication beyond this initial goal. If you can make a client a repeat clients, that is of course preferable. Typically, if a customer can see value in hearing from you again and potentially purchasing more at some point in the future, you stand to further your business interests even more. For a business to understand the value of its clients – and maximize it – having a central repository is essential.

3. Nurture and Follow-up

Now that each customer’s information is filed in your CRM, you’re able to automate your communications with them much more easily. This ‘nurturing’ process will serve 2 goals. First, it provides communication and follow-up (such as a confirmation email with the event date, address, etc.) for the transaction or goal that your customer has established for you based on their responses and submitted info.                                     

Next, it will more effectively promote communication around events you’re arranging to facilitate the sale of the home. As the event date nears, make sure your prospective clients hear from you a minimum of three times. Each message will cover three unique benefits of the event they’ve signed up for and a reminder of the event’s scheduled time and location. Yes, open houses are the most common of these events we’re discussing.

From here you follow what is something of a nurturing ‘sequence’:

Being Interesting – boring messages are the worst and MUCH more likely to be discarded before theyr’e read through in their entirety. Speak casually, add humour if possible, and be sure to find intriguing details relevant to your product and then tie them into your messages.

Be Frequent..Enough – Whether it’s a webinar or an event, the principles of following up stay the same: Once the customer has indicated that they find value in your offering, you need to stay entirely in touch. It’s the best way to ensure you’re delivering value.

Be Personal – No matter what communication form you’re working in, be sure to talk to the customer like you’re having a face-to-face conversation with them. People don’t want to hear a formal message to a large group. They want to hear from you, and they will appreciate being spoken to directly.

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By adding a marketing automation strategy of this type, it’s very likely you can  triple your conversions. That should work out to your marketing ROI being increased significantly – and that should sound plenty appealing to you as a new realtor.

Sign up with Real Estate Leads here and receive a monthly quota of qualified, online-generated buyer and / or seller leads that are delivered to you EXCLUSIVELY. No other realtor will receive those same leads once you’re registered with us. And what’s more, you’ll also be the ONLY realtor receiving those leads for your exclusively-served region of any city or town in Canada. We’re confident in assuming you’ll quickly join the numbers of 100% satisfied realtors who know that this is an excellent investment in the success of your real estate business.

Record 2018 Population Growth Factoring into Housing Supply in Canada in a Huge Way

Published November 26, 2019 by Real Estate Leads

Anyone and everyone – real estate agents in Canada included – would have had to have been living under a rock to not be aware of how there’s a very real housing shortage in major locales in Canada. There’s a whole host of factors that are playing into it, and it’s equally true to say that simply building more housing stock isn’t going to be a be-all, end-all solution.

The simple reality to observe in regard to that is that supply and demand principles are as wholly absolute and inflexible as they’ve ever been. The demand for housing in Canada FAR outstrips the supply, and so much so in fact that any type of realistic goal for new housing starts in the country still isn’t going to shift the supply / demand equation much if at all.

It’s entirely true that Canada needs immigrants in order to maintain it’s economy and the quality of life enjoyed by Canadians. Immigration has enriched this country greatly over hundreds of years, and it will continue to do so as industrious new Canadians work to make the whole of our country better in the same way those that came before them did.

Immigration on such a large scale as what’s been seen in Canada IS, however, contributing to housing shortages in a very real way. This affects nearly everyone, and for realtors it’s in fewer properties and fewer qualified buyers for higher home prices being the reality. Here at Real Estate Leads, our online real estate lead generation system in Canada is an excellent way for new realtors to get a leg up on their competitors in what is an increasingly VERY competitive space.

But back to topic – what is to be made of the effects of large-scale immigration on the housing ‘crisis’ that is particularly acute in Toronto and Vancouver.

More than Half a Million New Canadians for 2018

Canada’s population grew by 531,000 from August 2018 to July 2019, and Stats Canada says that’s the largest 12-month increase in the country’s history. This explosive growth is having an enormous impact on the housing market. Nearly 60% of the inflow made its way to Ontario and British Columbia, and not surprisingly it is work opportunities and quality of life that are leading these people to Vancouver and Toronto most notably.

Then when you add in shifting demographics and increasing rents and housing prices, the affordability crisis in Toronto and Vancouver becomes even more real and shortfalls with housing stock in BC and Ontario’s major metropolises could continue for the foreseeable future.

Rental Housing a Pressing Need

A recent economics report issued by the Royal Bank states that the Toronto census metropolitan area (CMA) will need approximately 9,100 more vacant units to reach a ‘healthy’ vacancy level of 3% or so. It then stated further that the Toronto CMA needs 22,000 new rental apartments and rented condominium apartments per year to satisfy what is the expected demand for housing in Toronto between 2019 and 2023.

The belief is that even if 70% of all new condos are rented, and 4,000 new purpose-built rental apartments are created for the GTA every year, that mark would still be missed. This really highlights the challenge between meeting what’s needed with what is realistically possible.

Failing to do that will mean that rents will continue to rise, and the expectation is that this is unavoidable even though purpose-built rental apartment construction is on the rise and 2021 is expected to be a big year for condo completions in the Greater Toronto Area.

Vancouver Harder to Forecast

The same report indicated that Vancouver needs 3,800 more available units to reach a 3% vacancy rate, along with 9,400 new rental apartments and rented condo apartments per year if forecasted demand between 2019 and 2023 is to be met.

Industry expectations are that 11,000 to 13,000 condo units and about 5,000 rental units are coming to the Vancouver CMA, if housing start data from the CHMC is seen as accurate.

What this could mean then is up to 14,000 new rented apartment units per year, far which would exceed the 9,400 units demanded and potentially taking up the entirety of the 3,800 units of undersupply that would be needed to raise the vacancy rate to the aimed 3%.

The city could then experience flat or declining rent levels. The workings of this are fairly straightforward too – As supply increases, rents decline and greater numbers of people can be housed in Vancouver. Despite this potential success, Vancouver needs much more rental supply and any degree of underbuilding will mean Vancouver rental rates would instead continue to rise.

Rental Availability & Affordability

Montreal is an interesting case study in contrast to those of Vancouver and Toronto. Montreal builds plenty of rental homes and that large supply makes rents more affordable. In Quebec, renting is a more normal lifestyle choice and it’s not stigmatized like the way it is more so in Vancouver and Toronto.

In the Atlantic provinces there really isn’t much of a crisis at all, and the economic slump in Alberta has kept rents from growing too large in Edmonton and Calgary. In Saskatchewan rents are actually declining.

One last consideration is that many baby boomers are now in their 60s and 70s and will soon have different housing wants and needs. Many will soon be downsizing and some will be choosing retirement homes. This is going to have a massive impact on the market, both for homes being sold and new homes that will be bought.

The current trend where so many older people are staying in their homes and not freeing up as many homes for younger people to buy is also playing a significant role in housing shortages in big and popular cities. Essentially it’s causing a jam at the bottom of the market, and what that does is promote high rent levels and high prices for condo apartments and rented condo apartments.

The purpose-built rental market is expected to continue to grow in Canada, as institutional capital and real estate investment trusts become more involved with the sector and aim to intensify existing properties.

How well this all works out, however, really remains to be seen and it has to be a cause for concern for those who foresee difficulty in finding housing that works for them in the cities where they have their lives and careers. It also promises to be very pivotal for those who’s livelihood is tied to a healthy and robust housing and real estate market.

Sign up for Real Estate Leads here and receive a monthly quota of qualified, online-generated leads that are delivered to you exclusively while you serve as the only realtor receiving them for your own private region of any city or town in Canada. What this service can do for your client prospecting efforts goes without saying, and there’s no shortage of realtors from coast to coast who are very pleased with their decision to get on board with this and grow their real estate business as effectively as possible.

Text Message Communication: 5 Tips for Realtors

Published November 19, 2019 by Real Estate Leads

Smartphones have certainly revolutionized the lives of pretty much all of us, and there was no avoiding the way they were going to spin the business world too. One of the more ordinary but profound differences they’ve introduced for us all is that nowadays it’s often considered poor form to actually call someone, and instead it’s best to send a text message. The reason for this is not too difficult to understand; it gives the recipient the freedom to receive your communication and respond to it on a timeline that works for them, rather than having that decided arbitrarily for them when the phone rings.

Real estate is no exception in this regard, and once you’re in possession of a client’s phone number it’s good advice to be very judicious about how you contact them. As is the case all across the board these days, sending a text message is a better choice than calling nine times out of 10. You likely won’t be stepping on toes if you do call, but surely we can agree that client prospecting isn’t easy and when you do manage to make one you will do everything to keep their provider / client relationship at its best.

Which is what makes Real Estate Leads such a valuable resource for new realtors. Our online real estate lead generation system puts the power of Internet Marketing to work to provide you with a more-direct contact means for being put in touch with individuals and couple who are genuinely looking to either buy or sell a home in the near future. If you’re new to the business, it’s going to be money well spent when it comes to seeing to it that you hit the ground in this business.

But back to our topic here for now. With our understanding that text messages (along with emails) are often a better means of informal communications with clients, what we’re going to do here today is share 5 solid tips for text message communications.

1: Use Texts for Short, Less Urgent / Important Conversations

Real estate texts work well for timely information exchanges, like determining a showing time and place or confirming the due date for paperwork. They are also ideal for brief updates, such as sharing a new listing with a prospective homebuyer (pasting link) or letting them know anything from why you’re going to be 5 minutes late to why it might be a good idea to put awning out over the patio because it’s supposed to rain during today’s open house.

You get the idea. Oppositely, if it’s ‘big news’ or something especially important, that’s when you make the call. But keep in mind here that sometimes sending a text message in advance inquiring ‘is now a good time to call?’ is good practice too these days, whether for business or personal interests.

The last piece of advice here is you’ll want to avoid texting anything confidential, proprietary, or private to your clients. Texts can be forwarded and recorded, so be sure to relay sensitive information over the phone only.

2: Be Courteous

Most often clients will have already agreed to receive real estate SMS messages as per their entry into an agreement with you as their realtor. So even thought they will know who you are, the first tip here is to still begin the first few texts with them by sharing your name – ‘Hi, this is (Name)..’ before continuing with your message. This establishes your professionalism and reminds your homebuyer who they are communicating with at the same time. 

From there, always be especially polite and courteous with everything you say in your texts. It’s entirely accurate to say that you really can’t go ‘overboard’ when it comes to this.

Next tip is to not make assumptions. Just because you are happy to receive text messages from seven in the morning to ten at night, doesn’t mean your homebuyer is. Keep all communications to traditional business hours, unless the client has clearly informed you that ones outside of this time frame are acceptable for them.

Constant consideration of your homebuyer’s preferences is key to maintaining a professional relationship.

3: Be Polite & Professional

Unless you’re a human interaction and communication expert it can be difficult to determine the exact tone of a text. There’s not getting around the fac that many are often misconstrued by recipients. When this is your client, the risks are of course that much higher.

  • To avoid any such miscommunications and promote a positive tone when texting with clients, you should:
  • Avoid one-word responses. Even if you can’t think of what else to say, try something like ‘I think this will be best’
  • Always include a greeting, and ‘Hi’ is of course most natural
  • Include proper punctuation, especially exclamation points
  • Never use shorthand, newspeak, or pop culture abbreviations or slang in your texts – it’s unprofessional
  • Polite phrases like ‘my pleasure’ and ‘thank you’ are as advisable today as they were long before phones and text messaging even existed

4: Always Provide Value

Generally speaking, the key to text message marketing for real estate agents is establishing trust with the homebuyer or home seller. Having them continue to open and reply to your messages is dependent on each text being distinctly valuable. Include information related only to the project you are working on. Market updates, showing scheduling, and quick notifications are among the best examples for this.

As a rule, until the house is sold or your clients buy a home, stick to pertinent discussions within your text messages.

5: Review Every Message Before Sending It

This tip may be the last on our list, but it may be the most important when it comes the working realities of what you should do when texting with a client. Even though it should not be this way, some clients will even see spelling errors or a lack of proper punctuation as a sign that you’re not as professional as you should be.

More importantly, however, just be looking over what you’ve written and correct it as necessary based on the preceding points here.

Before you send an SMS message, ensure that:

  • The message is entirely positive and professional
  • There is nothing in your text that is of a level of importance that makes is something that should be discussed in a phone call or face-to-face meeting
  • Dates and times are accurate
  • Words are spelled correctly and sentences are grammatically correct

As a last consideration here, it may be useful to create templates (available in some business text messaging platforms) for you to have and then edit as necessary for certain often-occurring communications between you and clients.

Sign up for Real Estate Leads here and receive a monthly quota of qualified, online generated buyer and / or seller leads that are delivered to you – and only you – for your similarly exclusive region of any city or town in Canada. You’ll be the only realtor to receive these leads, and that region is also yours for as long as you stay with us. It’s a nearly-guaranteed way to get more out of your client prospecting efforts and build your real estate business that much more quickly.