BLOG

Effective Advertising Strategies for Real Estate Agents: From Google Ads to Social Media

Published April 16, 2024 by Real Estate Leads
DALL·E-2024-04-16-11.51.54-Create-a-visually-engaging-infographic-titled-Effective-Advertising-Strategies-for-Real-Estate-Agents_-From-Google-Ads-to-Social-Media.-The-infograp-300x300.webp
Maximum visibility is important for any service provider in any industry, but in real estate it is absolutely huge and it’s why real estate agents in Canada spend so much on advertising and that’s precisely the reason most bus stop benches or shelters will have a realtor’s face and contact information shown on them. Traditional targeting strategies in real estate will continue to include conventional means, but these days there is increasingly value in real estate digital marketing and no one is going to need an explanation as to why that is. You need to be most visible online now,…

How Automation Can Supercharge Your Real Estate Lead Generation

Published April 9, 2024 by Real Estate Leads
8d78a850-2de8-48c5-80a6-c003cde44a9c-300x300.jpeg
Automatic is the opposite of manual, and when it comes to automotive transmissions you’ll be able to get into top gear at least somewhat faster if you’re monitoring the RPM gauge and using your left foot and right hand to shift up. But if we’re to swing that around to real estate lead generation strategies then you may get your new client prospecting into top gear and producing greater numbers of quality leads if you go with automation rather than manual approaches. That’s what we’re going to look at with this blog entry, as there are real estate automation tools…

5 Tips for Practicing Better Real Estate Scripts

Published April 4, 2024 by Real Estate Leads
AdobeStock_102754-199x300.jpeg
  There are many different characteristics that the most successful real estate agents will have in common. One of them is that they practice their scripts, and do so on an ongoing basis. As most of you will already be very much aware, this is a business where first impressions are everything. The way you present yourself is very much tied to how effectively you communicate yourself, and it’s a fact that a realtor who delivers the same old ‘I’m so and so and this is what I can do for you… yada yada’ isn’t going to get very far…

1/3 of National Mortgage Debt in Canada Found in 2 Cities

Published April 3, 2024 by Real Estate Leads
AdobeStock_133974291-300x200.png
Read the title here and we imagine that nearly all of you will correctly guess which 2 cities those are. Toronto and Vancouver have had grossly inflated real estate markets for years now, but it’s equally clear that homebuyers continue to wade into them just as they always have. The difference now, of course, is that in doing so they’re taking on mammoth levels of mortgage debt and collectively they are making it so that the vast bulk of mortgage debt in the entire country is for property in those 2 cities alone. Here at Real Estate Leads, we’re keenly…

Mortgage Liquidity Looking to be On Way from Canada’s Central Bank

Published April 3, 2024 by Real Estate Leads
AdobeStock_88968653-300x199.jpeg
The dynamics of the homebuyer landscape in Canada always have a great deal of undercurrents beneath them, and it’s been a long time since we’ve had those currents rippling quite the way they are these days. Another one seems to be on the near horizon as last week the BoC (Bank of Canada) announced its plans to buy government backed mortgage bonds. The move is designed to increase the bank’s assets, and arguably assist the housing market. The assistance will sound really good to would-be homeowners, and the realtors like you who would assume the correlation between that and a surge…

Being the Results Agent: The Fast Track to Converting Real Estate Leads and Closing More Sales

Published April 3, 2024 by Real Estate Leads
AdobeStock_63239014-300x212.jpeg
Most experienced real estate agents will agree that a buyer or seller leads is little more than an opportunity, and the farthest thing from any guaranteed generator for your business. What you do with your leads – and more specifically whether or not you convert them into clients and then close them as home sold / bought – has always been what’s distinguished the average realtor from one’s who regarded as being especially successful. Here at Real Estate Leads, we know the value of our service for getting more leads as a real estate agent but we also understand that,…

Taking on Mortgages More Financially Demanding Than Ever

Published April 3, 2024 by Real Estate Leads
AdobeStock_44279157_Preview-300x200.jpeg
For many decades and a good number of generations now, getting a mortgage on your way to owning a home was something that vast majority of people did almost as a given part of working your way into adulthood. The fact that following a similar path in places like Vancouver and Toronto is quite a daunting prospect nowadays is well understood, but the reality is that it’s fairly daunting no matter where you’re buying a home.   Here at Real Estate Leads, our online real estate lead generation system has really done wonders for new realtors who need to get…

7 Powerful Strategies: Leveraging Content Marketing for Lead Generation Success

Published April 3, 2024 by Real Estate Leads
NewContentGraphic-300x200.jpg
25 years ago or so you would need to have any type of content printed on some material and physically in your hands if you were to read it. The Internet has changed all of that, of course, and definitely for the better if you ask pretty much anyone. Those of us who’d still prefer to read the news rather than watch a video sharing it won’t be doing so with a newspaper anymore, although there are some folks who still have one on their front step each morning. Enough about that, we discuss the best ways to generate leads…

The 3 Factors Keeping the Toronto Housing Market’s Healthy – With High Prices Intact

Published April 3, 2024 by Real Estate Leads
AdobeStock_223504422-1024x611.jpeg
One of the things that a Real Estate Professional will understand more naturally than others is that there always needs to be a balance between there being increasing values in residential properties and homes providing the values they need to in the community. What many of them will know is a reality that goes against the thinking inclinations of many who decry the fact that housing is unaffordable for too many people. That being that there is a very unique dynamic in Canada that is not seen in any other country in the world. When you have a country of…

Half a Million or More Mortgage Deferrals in Canada since April

Published April 3, 2024 by Real Estate Leads
AdobeStock_267769609-1-300x200.jpeg
We’ve all heard the expression ‘rainy day’ to describe a period of unexpected adversity, and the truth is that most people see the value in having some finances on tap in case that rainy day does come around. However, we’ve also heard how over the years that many Canadians are ‘mortgaged to the hilt’ when it comes to how precarious of an arrangement their ability to own a home and pay the bills really is. It’s something economists have been warning against for the average consumer And truth be told a lot of realtors are very proactive with advising their…

Housing ‘Bubbles’ Expanding Around Big Cities in Canada

Published April 2, 2024 by Real Estate Leads
RealEstateLeads370-300x225.jpg
The immense disparity between supply and demand when it comes to real estate in Canada’s biggest cities is well understood, and most people are similarly aware of the potential for a bursting of the housing ‘bubble’ in both the metro regions of Vancouver and Toronto most notably. Recently, however, economists have pointed out a trend where the bubbles – and the exorbitant prices on real estate fueled by speculative purchases – are now encompassing the satellite regions of these cities as well. Here at Real Estate Leads, our primary focus is on providing a way for realtors to get more…

Maximizing Lead Quality: How to Filter and Nurture Your Real Estate Leads

Published April 1, 2024 by Real Estate Leads
DALL·E-2024-04-02-01.59.01-Visualize-the-concept-of-Maximizing-Lead-Quality_-How-to-Filter-and-Nurture-Your-Real-Estate-Leads-in-an-abstract-way-without-including-any-text-in--300x300.webp
Some have likened generating leads for real estate to fishing, and there is some legitimacy to that as you will ‘catch’ more of them if they’re biting and your lure happens to be where they are in the lake. There will be times that your real estate lead generation efforts will go nowhere, but if you’re a fisherman you’ll know that there are days you go home without catching anything too. This makes the real estate leads you do drum up all the more valuable, so what we’re going to do here with this entry is talk about real estate…

How to Generate Real Estate Leads: 16 Best Ideas and Strategies

Published March 26, 2024 by Real Estate Leads
DALL·E-2024-03-26-19.13.18-Design-an-engaging-and-informative-image-that-visually-represents-the-topic-How-to-Generate-Real-Estate-Leads_-16-Best-Ideas-and-Strategies.-The-ima-300x300.webp
You had better be a people person if you decide to change to a career in real estate, and it’s entirely true that if you don’t have affinity for people and getting them into the right home then you’re not going to do as well in the profession as others who are better with people. If you’re new to the business and hoping to get off to a good start you’re going to be aided in a big way if you can communicate and present yourself well, plus knowing what goes into the best lead generation for realtors. The Internet…

Real Estate Lead Management: How to Build an Effective Process

Published March 19, 2024 by Real Estate Leads
DALL·E-2024-03-19-10.36.57-The-cover-of-a-professional-guidebook-titled-Real-Estate-Lead-Management_-How-to-Build-an-Effective-Process-set-against-a-sophisticated-background-300x300.webp
As we’ve stressed here countless times, a lead for a potential real estate clients is only a barebones opportunity. Certainly you’re happy to have it and in the early days of a realtor’s career these leads are absolutely invaluable when it comes to starting to see a lot of viability with what is often a new career choice. Earning a living isn’t something that is ‘nice to have’ here, and you will need to have clients who are choosing to buy homes or sell homes through you as their realtor. Even the best leads can go sideways if handled improperly,…

The 17 Most Effective Ways to Get Seller Leads in Real Estate

Published March 12, 2024 by Real Estate Leads
DALL·E-2024-03-12-11.43.16-Design-an-engaging-and-informative-cover-image-for-a-guide-titled-The-17-Most-Effective-Ways-to-Get-Seller-Leads-in-Real-Estate.-The-design-should-i-300x300.webp
The old saying don’t look a gift horse in the mouth may have to do with equine dental health and stem for an era long gone in human existence, but it may have a roundabout relation to the way realtors look at real estate leads. All leads are good and welcome, just so long as the agent does understand that even the warmest of leads can go cold quickly and fall off your radar in very short order. So that’s why all of them have value, even if some aren’t going to be as dollars-and-cents valuable for you based on…