It’s said that you need to spend money to make money, and even children would guess that realtors spend a lot on advertising when they see so many of them on benches at bus stops. So this saying is very true here in the same way it is for any business with a lot of competition where you need to be immediately visible to prospective customers. These days many realtors are adding to their marketing arsenal buying paying for real estate leads, and it’s something that wasn’t available to previous generations of agents because we didn’t have the internet until…

It’s safe to say that nowadays eight times out of 10 when a person is looking at real estate agent’s site it is going to be through a mobile web browser device. It makes sense when you consider you definitely don’t need to be in front of a desktop or notebook to be on the Internet anymore, and many times the situation will be a prospective buyer or seller will see a realtor’s name on any type of promotional material and then google search with their smartphone to learn more about them. The importance of mobile websites has been talked…

There’s been a profound shift in the way people prefer to digest information and content over recent years, and what you’ll find is that there’s more of a visual focus rather than the way it used to be primarily with text. You’ll definitely see it with news online, and it’s very apparent in all sorts of other sources of information that are made available to people on the Internet. This can and will apply to marketing communications too, and as a real estate agent what you are doing when you are selling a home for clients is marketing that home.…

[caption id="attachment_1140" align="alignleft" width="300"] Open House Mastery: Turning Visitors into Prospective Real Estate Leads[/caption] Saturdays and Sundays tend to have an entirely different orientation for real estate agents as compared to other working people who have more of the 9 to 5, Monday to Friday arrangement. Weekends aren’t time off if you’re a realtor, and that’s because it’s on those 2 days that realtors hold open houses for the ones they’re helping clients sell. Typically they’ll go from 1 to 4 on either days, or both, and that’s because it’s the time of the week when would-be buyers are most…

LinkedIn is regarded as the top social media resource for career promotion and growth, and many professionals will speak of at least one or more times where they’ve made valuable connections through it that have advanced them professionally. It’s fair to say that promotion, growth, and success will look different for folks who have their career in real estate, as for a real estate agent the barometer for all of that will be houses sold for clients, or houses purchased through listing agents for your homebuyer clients. That all starts with real estate lead generation, and we certainly know a…

It’s been said that most decisions are made with equal input from the mind and heart, but when it comes to anything that’s related to your livelihood it is usually better to give more sway of influence to your mind. When a would-be homebuyer of someone who has decided to sell their home and a real estate agent come together in a working relationship it is usually because both have gone through a series of processes that have made them see the fit as ideal. As it relates to real estate lead generation the one part of that equation has…

25 years ago or so you would need to have any type of content printed on some material and physically in your hands if you were to read it. The Internet has changed all of that, of course, and definitely for the better if you ask pretty much anyone. Those of us who’d still prefer to read the news rather than watch a video sharing it won’t be doing so with a newspaper anymore, although there are some folks who still have one on their front step each morning. Enough about that, we discuss the best ways to generate leads…

The longstanding belief in pretty much any profession is that if you put your name out there you’ll get business coming your way if you’re offering a service people want and are willing to pay for. This is entirely true for real estate agents too, but the fact is that it doesn’t work effectively to the same extent as it does with other means of making a living. Is that because there are too many realtors and every single one of them has their name out there to the same extent? Absolutely, and that’s why in this business you need…

Let’s continue on with what realtors can do to craft optimized scripts for converting the best real estate leads into clients that either buy or sell a home. We detailed how real estate agents in 2023 are in an entirely different world than what would have been the case for them even 10 or so years ago, and that doesn’t even touch on the fact that – quite simply – there are far too many realtors in North America nowadays and even the most successful ones will tell you the same thing. The one takeaway you can make here is…

There’s the old but ever-true saying ‘nothing ventured, nothing gained’ and if we’re going to look at that in the context of a real estate agent making a good living in this profession then it really is quite true. Especially when it comes to what you’re going to do to generate new clients when they’re not coming to you as easily as you’d like. That’s the scenario for nearly all new realtors these days, and truth be told plenty of experienced realtors are struggling with this too nowadays. It's a competitive business, and it is entirely fair to say there…

Long gone are the days when there wasn’t an inordinately large number of real estate agents for the amount of available business in any region of Canada. While that’s pretty much always been the case for major metro regions like Greater Vancouver and Greater Toronto,  it is also increasingly true for smaller cities and towns. It’s unlikely we’re ever going back to a time when realtors find it easy to drum up new clientele, and so for this reason every agent is going to have to put a lot more effort into new client generation. We’ve been insistent for years…

Any realtor who is new to the business and not enjoying the level of success with the new career as they’d like is going to think an inordinately large number of real estate leads is going to be a real blessing. Indeed, leads on new clientele can be invaluable when it comes to making a career in real estate profitable and for some new realtors any number of leads are exactly what they need. But what happens if there’s any factor that is routinely preventing those leads from becoming new clients for the realtor? That may be attributable to the…

So much has been made of how efforts to address the housing crisis and purchase / rental unaffordability have been hampered by economic factors that are hard to counter and have been constricting the effectiveness of efforts to increase housing supply. Anyone who’s been keeping tabs of the discussions around how to remedy the situation will undoubtedly have heard the suggestion that restrictions need to be put on foreign investment and ownership. What you’ll find among those who work in the industry is that while there’s some receptiveness to the idea of limiting foreign ownership, you’re not going to find…

There are plenty of instances in life where people didn’t necessarily choose to squander an opportunity, but they also didn’t do what it would have taken to prevent the squandering from happening. Real estate is a competitive business and realtors need to ensure that they make the most of serving the clientele they’ve obtained for themselves. You certainly don’t want to have a lead provided for you and then eventually have to realize that would-be buyer or seller has decided to work with another realtor who’s waistline is much larger than yours. Obtaining and securing clientele is a big part…

There are few businesses if any that aren’t competitive, and if you find one that it isn’t we’d be willing to bet it’s because there’s little money to be made in it. Working as a realtor doesn’t have the same 9-5 workday realities other people have. There’s travel involved and if you’re doing well as a realtor you’re happy to be hosting open houses while everyone else has a standardized weekend. The possibility of building a well-paying career that has them doing it, and there is money to be made working as a real estate agent in Canada. But what…