Real estate agents are not obligated to be keeners or enthusiasts when it comes to social media these days, but they will be at a disadvantage if they’re not utilizing social media as a means of real estate lead generation. There are plenty of agents who don’t have an Insta and maybe only use Facebook and the like to browse photos of high school friends on the other side of the globe, but they will still have a Facebook business page for real estate and participating in as many local groups for real estate and home buying as possible.
The reason being is that this is how a realtor makes themselves increasingly visible to people who are looking for a realtor to work with as they move towards selling or buying a home. Social media platforms are known to be a place where home buyer client leads are more likely than home seller leads, and in part that may be because of the demographics and prerogatives of users.
It is likely they are not looking for an agent on social media per se, but they’re probably using it to view homes for sale and seeing what they can afford in a new home, or perhaps a first home. If they see a realtor who is very proactive in sharing the expertise and local market knowledge on any of them it is quite likely that it creates a favourable impression with them. If they reach out that’s an opportunity to get them into your sales funnel, but there’s still going to be much skill required of you if you’re to turn them from lead into client.
But the potential of doing that to a significant extent and really building an identity as a realtor who is prominent on social media is worth the effort, and that is why there’s a growing interest in real estate social media ideas. Most realtors won’t be very social media savvy to begin with, and that’s almost always true of older folks who are switching careers to real estate. But that’s not to dictate that they can’t be learning as they go with real estate marketing tips centered around social media activity.
That’s what we’ll look at with this week’s entry here, and specifically with 37 creative social media post ideas that are more likely to have traction for you as you look at to get leads from social media in real estate. As you’d expect, not just any type of post will do if you want to make the right impression on a would-be client. Even if it’s informative, and even if it’s accurate and has the right image attached to it.
Need to be better in the know with all of this stuff? Join the club and read on. Here is where you can be to discover proven real estate marketing ideas.
Narrower Focus
Sometimes real estate marketing tips need to have a much narrower focus, and that is true for specific social media platforms and the types of posts an agent will be putting together for them. Leveraging the power of social media marketing can be an effective way to generate leads, but the content has to be 100% on point and if there are visuals involved they need to be equally as good.
It’s fine to have a social media strategy for realtors where you have established where you should be posting and when you should be posting, but your posts themselves need to have the right message and the right visual impression too. It’s something that comes with practice, but there are also some types of posts that tend to do well no matter the audience or what their prerogatives might be in interacting with the post.
Let’s start with this by suggesting you consider a recent survey that found 29% of realtors don’t use social media for their business at all. Missing out on real estate lead generations from social media? You bet they are, and they’d be well advised to embrace social media strategy for realtors like the ones we’ve detailed in different blog posts here over recent months.
It might be that for these realtors the reason they are not active on social media to the extent they need to be is that be that coming up with ideas for real estate social media posts is really challenging for them and possibly takes up too much of their time. So it’s for these types of real estate agents that we’ve put together these 37 ideas for social media real estate promotional posts that are more likely to promote the kind of networking they are looking for.
Be Ready to Go
It’s best if an agent can come up with posts quickly as part of their social media strategy for realtors, and so the first piece of advice we have here is to plan the entirety of your posts in advance. Set aside the time you’ll need to come up with new post ideas for the month, as planning ahead will give your brain the space it needs to come up with good and informative post content and less chance you’ll be settling for something that’s way too ordinary and unexceptional. Make this a part of being more strategic with your social media marketing in general.
There are platforms like Hootsuite, Planoly or Later, among others, that make it easy to schedule and implement real estate social media marketing plans. An 80/20 type of rule thing is advisable here – 80% of your content and posts should offer your audience value, insights, or entertainment, and the other 20% can be dedicated to promoting your business.
Borrow as Needed
So much to be said for working smarter, and not necessarily working harder. You want to aim to stand out, but that doesn’t mean an obligation to be producing never-before-seen content from scratch 100% of the time. Wonderful if you’re able to do that, but it’s not actually necessary and you can still have success with real estate social media ideas without it.
It’s perfectly alright to repost and borrow ideas to make them your own, but of course you’ll need to be paraphrasing the content to put it into your own words. Say it in a way that’s fresh and unique to your brand and tailored to your specific audience, and you’ll be okay with recycling that post. This is particularly advisable if it’s a trending topic.
Sync Social Media Posts With a Blog
These days every realtor needs to have a real estate agent website, and you’ll be hard pressed to find even one realtor who doesn’t have one. It is always best if the site has a blog that is regularly updated with new content related to the market and anything and everything relevant to working with an agent while buying or selling a home. If you have a blog then linking to the content shared in it can be an excellent expansion on real estate marketing tips.
Further, use your blog as a source of content ideas. Ideas could be to pull quippy quotes, share any infographics you might have, as well as promoting your latest articles. If you don’t have a blog on your website then add one, and you don’t need to be a good writer even. Writing just capably is fine, and there’s a double advantage to this approach. Efficiency is increased because you can get two pieces of marketing content out of one and an even bigger gain is going to be the fact that it drives traffic to your website.
With that you’ll have even greater opportunities to increase engagement and enjoy real estate lead generation from social media and your blog together. The remaining of the 37 ideas we’ll share here will be presented in more point form, as we don’t want this blog entry to be stretching on too long.
- Congratulating a client on the recent sale or purchase of a home
- Inviting a colleague, past client, or family member to place a guest-post on your page
- ‘Home of the Week’ post that highlights a client or home that you’re currently working with.
- 7.. Testimonial, review, or quote shared from previous clientele
- POV on why it’s a good time to buy or sell, or why it is not a good time
- Promote one of your most popular blog posts.
- Free resource sharing, with an example being a guide to the home selling process.
- Insider advice related to what NOT to buy and things to look out for in the local market
- Put a focus on a relevant housing market news article and share your perspective on it
- Real estate infographics with information that prospective clients can reference in buying or selling a home
- Local market updates
- Community outreach events, and ideally ones you’re participating in. An excellent part of social media strategy for realtors
- Make viewers aware of local events for the family
- Share info regarding the latest in home technology trends
- Quick home-improvement tips or hacks
- Recommendations with favorite resources, products, or services for homeowners
- Post DIY decor tips and how-tos
- Tips related to keeping energy bills down in winter or summer
- Invite your followers to an open house as you discover proven real estate marketing ideas
- Share an especially notable home listing
- Common questions from buyers answered
- Share a recent home staging and request feedback from viewers.
- Relate what a ‘dream house’ is to you and then ask followers about theirs.
- Common questions from sellers answered – e.g. – ‘When is the best time to sell?’
- Home staging ideas for both interior and exterior
- Share a funny meme and use it as a way to talk about a service that you’ll offer to clients
- Suggest followers vote on a favorite restaurant in the area
- Gift guide for the holidays
- Celebrations of obscure and unofficial holidays
- Share interior decorating ideas.
- Come up with fun and interesting questions to get your connections engaged in conversation
- Ask a question and ask for responses as GIFs only – e.g.- ‘How do you feel about the current housing market?’
- Put together video where you share how much you love real estate and real estate social media ideas
- ‘behind the scenes’ photos of how you’re helping your clients today
- Motivational quote for the day
- Talk about what you’re reading and ask for suggestions on what you should read next, or if anyone has real estate marketing tips
- Share a real estate fun fact
The aim is always going to be to discover proven real estate marketing ideas and enjoy more social media real estate lead generation, and in order to do that you’re going to need to have better quality posts that are more engaging for readers. The hope is that with some of these ideas you’ll be better equipped to do that.
