Accurate insight is so incredibly valuable when a realtor is deciding where to put their energies and finances when it comes to digging up new clients. These will be people who are ready to buy or sell a home, and if Calgary is where they own their home or it’s where they intend to be homeowners in the near future then agents here will want to get to know of them as often as possible. That’s going to happen more reliably if you get your assessments right, and one of the best aspects of using paid real estate leads in Canada is that the ones you receive from us are qualified. It’s quite likely these folks will work with some agent in the foreseeable future – the only question is whether or not that’s going to be you.
Clients who will be putting a home on the market will be preferable for a lot of realtors, and for obvious reasons. Newer realtors will be keen to work with any type of client, but for some older and more experienced agents it is going to be exclusive seller leads in Calgary they’re after most enthusiastically. They’ll know how to approach homeowners and best persuade\real estate will in large part depend on the agent’s website. Every realtor has to have one nowadays, and having it SEO optimized is going to contribute greatly to the most fundamental variants of organic lead generation – having homeowners or homebuyers finding the agent high up in their Google search results for ‘Calgary real estate agent’ or anything similar. Here’s the thing though: The site’s landing pages and whether or not it’s working as intended to keep prospective clients on the site and open to learning more about you is a key factor in whether your site keeps bringing you new client leads.
So what we’ll do with this week’s entry here is talk about listing feeds vs. Dedicated lead-generation landing pages and provide an answer as to which of the two of them produces more leads and promotes greater numbers of them being converted into clients somewhere down the line in their home selling or home buying process. It’s going to be especially valuable insight for anyone who is new to working as a real estate agent in Calgary, or any other big city in Canada where the market is constantly buoyed by activity and large numbers of homes being bought and sold.
Lookers as Leads
It’s beyond clear that nowadays nearly everyone does a LOT of online perusing of the market before starting to view properties with their realtor. These will be potential homebuyer clients as real estate leads Canada, but agents will do well to have an understanding of how many quality leads come from search portal visibility as compared to how many leads are attributable to listing feeds or the landing pages on their website.
There has been a significant increase in home buyers using real estate websites, according to data from the Canadian Housing and Mortgage Corporation. Seven years ago in 2019 there were 36% of would-be buyers doing that in 2019, while that number is now estimated to only be a little bit less than half of the buyers. And its now accurate to state that having a good website can be your first foot in the door to starting a conversation with a potential client as you look to get exclusive seller leads Calgary.
But it’s first about what is going to make it so that your name and / or profile is visible to these people when they visit a real estate listings portal of any sort, and then secondly it’s about what is that they’ll see / learn about you that is convincing enough to make them give you a chance at convincing them you’re a good choice as their realtor. While you may only have a handful of active listings, you want to keep that potential client on your website.
Utilize DDF Data Feeds
Most of you will be very familiar with the realtor .ca portal, and one good way to continuing to keep a lead in your sphere of influence and keep you on their radar as they continue to evaluate their options is to use DDF data feeds. Having quality listings on your site gives you credibility with buyers and sellers, keeps visitors on your website longer and becomes an opportunity to generate leads for you, or the listing agent. You really can’t go wrong with starting to see gains and greater numbers of viable leads for you to start nurturing.
Location-based real estate marketing works really well for Calgary, as certain residential areas within the city are distinctively different from the other ones and some people may have buyer criteria that will have them leaning towards one much more heavily. DDF data feeds can help you do well with this approach too, as there are similar estimates the feeds drive upwards of 400k potential clients to real estate agent’s websites based on that initial visibility through the realtor .ca portal.
With them you can help display your listings along with listings from your office, your franchises and realtors who are participating in the national shared pool. Another big gain for agents here is that with DDF data feeds the realtor doesn’t need to do any manual data entry. So you’ll be saving time and it’s much less likely you’ll be making inaccurate insights on the buyer and where they’re likely to be headed. Listings are pulled from the source, so any changes made will be reflected on your website without you needing to do anything to make that happen.
We’ll conclude with a quick checklist for utilizing DDF data files on the site:
- Set up a data feed to display content on your website.
- Decide what you want displayed on your website. Here are a few options available:
- Evaluate which of your own listings are most likely to be viewed extensively and will have potential leads among those viewers
- Consider brokerage listings the same way and ones from participating agents in the National Shared Pool.
- Apply relevant filters like price, location, and property type, etc. to the listings you wish to receive in order to cater your website’s content to potential clients
Agents pursuing real results with getting exclusive seller leads in Calgary may want to focus on premium homes in a specific area, and in all instances of that the content on the agent’s website should be reflecting this and further pushing the viewer to see that specific agent as the person who is supremely knowledgeable about the Calgary district or neighbourhood where they want to buy a home.
Sign up for Real Estate Leads here and start receiving a monthly quota of qualified buyer and / or seller leads that are delivered to you exclusively. By saying these leads are exclusive we are telling you that no other agent in the same city will be receiving the same leads. They may also be receiving same-city real estate leads in Canada, but their leads will be for different people. This means that with your leads you can be the first realtor who reaches out to these folks and offer your services to them. If you can present yourself well then more often than not you have the makings of a new client!
