One person’s inherent strengths will usually be very different from another person’s, and with a Calgary realtor what you’ll find is most of the time their strengths are in being resourceful, determined, and delivering first-rate customer service. And it’s likely that first-rate service is the most important, especially with referrals from satisfied clients being an enormous contributor to an agent’s lead funnel. Those who are after greater numbers of Calgary real estate leads will make client satisfaction a top priority, in part because it’s a more competitive place than others where you can get by with standard lead generation. This leads us to looking at real estate SEO in Calgary.
This is because with the new modern digital marketing realities a real estate agent’s website is of primary importance with getting new clients. Every realtor anywhere in the country will have one nowadays, and it will be prominently displayed on the business cards of all of them. Many of them look great and do well to promote the agent as a genuine professional who really knows the business and how to maximize outcomes for clients. Where they are often NOT equal though is with the way some are going to have better website SEO optimization.
The best SEO agency for real estate in Canada will be able to help you with that, but you may be a little surprised at how much that will cost you. If the cost is prohibitive you are able to go in a different direction. Getting a monthly membership to AdWords or something similar will cost you much less than hiring an SEO expert for your website. Then you can be proactive in improving your website’s search values by identifying how keywords are ranking from month to month and including them in your site content accordingly.
You then pair this with real estate lead generation services in Canada to get a greater number of paid real estate leads going into the funnel as well, and between the two a capable agent can usually start to see a nice and very welcome uptick in their business. What we’ll do with this week’s blog entry is discuss Calgary real estate SEO and how you can rank higher and get more clients.
Seen Repeatedly
The homebuyer / finding agent aspect of this approach is where we’ll start our look at this. Improving your local SEO is a huge boost for these efforts, and that’s backed by studies indicating that 99% of millennial-aged homebuyers will be conducing online searches primarily when looking for real estate. It’s this generation that is currently buying real estate in Calgary to the greatest extent, and not surprisingly given they are the demographic that make up standard young urban professional demographic for the most part.
As a Calgary realtor you want it to be so that your name and website is the first one showing to them in search results when they’re looking for real estate. This is the overarching aim at all times, but it’s a result where a good bit of doing is required if it’s to happen. There’s a consensus 5-best approaches to improving search engine optimization for your real estate agent website and it applies to real estate SEO Calgary in the same way it will for any other Canadian city.
If your aim is to be claiming more real estate leads for Calgary then you should be evaluating all of them and then determining if your website is lacking in any one of these areas.
Create a Good GMB Page
Your GMB is your Google My Business page. One that is set up properly and updated regularly as needed will contribute hugely to local SEO plus entirely conductive to having success with hyperlocal targeting for real estate. It’s simple to put together a GMB and it doesn’t take much time or cost you anything. GMB is Google’s business directory, and having one greatly increases the likelihood that you show up in search results with the types of rankings you want for maximum visibility with people who are considering to buy a home in Calgary.
Searchers who enter Calgary real estate agent can see reviews, the real estate agent’s address, phone number, hours of operation, and more. The same will apply for anyone searching Red Deer real estate agent. No GMB page means you won’t be a part of these ‘3-pack’ results, and they are among the most visually compelling search results you can get on Google.
Set up your GMB by going to the Get Your Business on Google page and follow the steps listed out there. information about your business category is needed, and what real estate agents will typically do for the page is upload photos of themselves and properties they’ve sold for clients. Attractive images of the neighbourhoods you specialize in with the right meta descriptions can help with website SEO too.
Optimize Title Tags
Site SEO experts will tell you how important title tags are for your website’s SEO strength. Title tags will determine three things, and they are how links to your page will display on search engines, what title will show in the browser’s tab, and how links will show on social media platform content. These links are the first identity point for most potential clients and what they’ll see first of you, so optimizing them is very important.
There are 2 primary focuses for title tag creation, each built on the fact you’re focusing on 2 aims here – keywords (for SEO) and copy used to sway people who are ready to work with a real estate agent and will prefer to choose one who is clearly a local expert and has the right level of experience and reputability.
Start by writing the page content first, and then create a title. See to it that the keywords are front-loaded in the content and be focusing on both primary and long-tail keywords.
This will enable you to rank for a lot of terms; Google might recognize keywords like ‘Stoney Trail homes’, ‘Deerfoot homes for sale’, or ‘Northwest Calgary home prices’.
Local Citations
Local citations are online records of your business name, address, and phone number. They’re often called NAP citations. Good NAP citations contribute to more success as you aim to generate real estate leads in Canada. A realtor will always benefit from having a number of accurate NAP citations across the web. Without them search engines will not be as effective in verifying that you have an active business at a physical location.
And it’s even more important to pay attention to the address if you’re a realtor working in Calgary. You want to have a greater number of citations, plus always be reviewing and correcting existing ones if needed. Business directories are used to handle the first part of that, and the most important directories are the GMB, a Facebook business page, and the age-old standard Yellow Pages directory.
Have a look at other tools that will also work well here, and one suggestion is to search for ‘citation builders’ online. Some people pay to have automated citations for their website, and it may be something Calgary realtors want to consider too.
Good Content Creation
A website is only ever as good as its content, and good content is a core part of getting Calgary real estate leads via your website and its blog. Realtors in Calgary who have been at the career for many years should be able to create good, knowledgeable and genuinely informative content about the local real estate market. Location pages and blogs are the top spots to focus on here.
Location is as important in SEO as it is in real estate, although it’s a digital location we’re talking about here rather than a spot on the continent. Where searchers are making searches is of large value to search engines and it factors into SEO rankings for websites of all types – real estate ones included. Your clients want to be sure you know the neighbourhoods they’re interested in buying in. Location pages take these two concepts and merge them in a way that’s very beneficial for your SEO.
So having an exclusive location page for any neighbourhood they’re active in is recommended for a realtor in Calgary. Regular readers here may remember how we talked about this in previous blogs as it relates to hyperlocal targeting. Your new and revised location pages should talk about the character and landmarks of the neighbourhood, and what makes them desirable places to live for people who are looking at Calgary homes for sale.
Make sure you’re incorporating keywords for ones that are ranking related to buying or selling real estate in Calgary and make sure you have good images for all the home styles and / or neighbourhoods you’re referencing in the blog. All of this contributes nicely to real estate SEO in Calgary and will assist with pushing your realtor website higher in those search results just as you’d like to see it.
Backlink Value
Another massive boost to SEO can be gained if you have other people’s sites or content wth links going to your real estate agent. It can advance for website SEO in a big way and lead to you having greater success with real estate lead generation services Canada. These are called backlinks, and what they do is provide a signal to search engines that your content is of a sufficient quality level based on the fact that other websites or content are willing to point their users in your direction.
Backlink building is one of the 9 free ways to generate real estate leads we discussed in our blog post from last year, and you might want to incorporate them too. The best backlinks contribute to better SEO when they originate from websites that are also seen favourably by the search engines. A solid suggestion here is to use an online Backlink Authority Checker to get a better idea of how valuable any backlink will be when it’s going to be bringing visitors into your Calgary real estate agent website.
Sign up for Real Estate Leads here and stake your claim to a monthly quota of buyer and / or seller leads that you’ll receive each month at the same time. These leads are provided only to you, and while other realtors in Calgary or any other Canadian city where a realtor might be working may also be receiving leads they will not be the same ones. This provides you with a very valuable exclusive opportunity to be the first agent to contact these folks. This is the golden chance to make that solid first impression and get warm leads into your funnel.
It’s a proven-effective way to have greater success as you generate real estate leads in Canada and for Calgary or elsewhere. See our testimonials page to understand how other profit and growth-minded real estate agents are benefitting from our service and are happy to recommend it to others in the business.
