Most people who are under retirement age these days have grown up being exposed to a lot of visual stimuli, and in particular with the types of product advertising that’s been put in front of their eyes over the decades. This has led to a trend where people are increasingly naturally inclined to ‘envision’ themselves using whatever it is their considering spending their money on. When someone is buying a home they’re going to be spending a lot of money on it. So they will be envisioning themselves living in any home their considering in a very emphatic way, and this should factor into the way realtors nurture real estate leads for agents in Canada.
This will apply to homebuyer and seller clients, although if you sign up to get paid real estate leads from our service then you can choose to receive either buyer or seller leads. You also have the option to start receiving both types of leads, but that’s not the point here as we start to make our way into this blog entry and start to touch on how you can turn your property videos into real buyer inquiries with RealEstateLeads.ca. Homebuyer clients will want to visualize themselves living in a home and if they like what they see there it becomes that much more likely that they tell their agent they’re ready to put in an offer on it.
It’s for this reason that so many realtors are getting good at creating virtual home tours, where prospective buyer clients can go on a tour of the home from wherever it is they are and with no need to actually visit the property in person. This is one of the most advantageous ways that the Internet has transformed real estate marketing, and if you visit a real estate agent’s website they will almost always have virtual home tours available for the properties that are currently listed through them. And the good news is that quality video content can be taken with your smartphone most of the time, provided the phone is a higher-end one that takes good quality video.
So what we’ll look at with this week’s blog entry is 10 ideas realtors can consider for creating effective video content for property listings. Of course the first requirement will be to have clients that are owners of an attractive home that’s been well maintained and is now going onto the market. But that is usually the case, and we can keep in mind that each home is going to be perfect for someone. So the key is increasing the likelihood that your listing gets in front of them. And then makes the right impression. Video content / virtual home tours are a part of making the second part of that equation happen.
Video Can Be Convincing
Let’s start here by relating that there is a survey that found around 70% of homeowners feel they’re more likely to list with an agent who uses video in their marketing. With this understanding we can see that there is a real opportunity for agents to gain a competitive edge online if they start to get good video and use it to create a virtual home tour for a listing.
What we have here are 10 ideas for real estate videos that can help boost your online presence, and what you can do is incorporate any or all of them into your efforts as you add another tool to your belt with regards to how you can sell home for clients faster.
Real estate agent introduction
Your first idea here might be to create with an introduction-style video to help establish a personal connection with potential clients. Try to highlight your background, unique value proposition, and any areas of specialization you have as a working local realtor. If you can reuse this introduction content every quarter for those followers who have recently joined your channel it can be a good idea.
Property yours
As we talked about earlier, nearly every agent is offering property tours as an essential part of their real estate marketing efforts. These video home tours let agents highlight a property’s unique features with walkthrough tours, 360-degree virtual experiences, and exterior drone footage to create a comprehensive and authentic overview of the property. But it’s important that the tour consists of quality video. High-grade video and audio created with the right equipment and software is crucial for creating compelling content.
Home buying advice
Creating educational real estate videos can help you connect with potential clients. Break down intricate concepts into bite-sized videos or opt for a detailed guide—topics ranging from pre-approval versus pre-qualification to the value of home inspections and the nuances of negotiation and closing costs. Aim to have your home-buying tips videos be engaging with real-life scenarios and interactive sessions. Then pair them with a clear call to action, and one example of that could be suggesting viewers proceed to download your free homebuyer’s checklist or attend your home-buying seminar.
Home seller tips
Cater to the opposite end of the client prerogative spectrum and create video content where you share home-seller tips too. Educate sellers about the legal aspects of the process, from disclosure requirements to potential fees and then also prepare them for closing day with accurate information makes the journey less daunting and shows them that you’re prepared to help them through the process.
You will need a call to action here as well; encourage sellers to schedule consultations, get home valuations, or download seller resources. Success with both these types of videos can provide valuable returns as you put effort into getting real estate leads for agents in Canada.
How-to videos
Creating informative how-to videos can also be an innovative way to guide potential buyers and sellers through the real estate process. What you think to put together here can be aimed at homebuyers and works to explain how to navigate an open house or targeted towards sellers, offering tips on staging their homes so that they appeal to potential buyers in a much ore emphatic way.
Experiment with different styles and see which ones your audience connects with the most. You may find that some engage more with long-form and short-form videos, while others prefer a step-by-step guide or a brief overview. Use this information to determine your future how-to videos for maximum engagement.
Real estate client testimonials
We’ve talked about how testimonials really are arguably the best reference means if you’re looking to be convinced of a person’s reputability, or just how good the service they provide really is for people. So this is something you can incorporate into some of your video content, and then maybe feature select testimonial snippets at the end of a virtual home tour. Just as one example.
The key to a compelling video testimonial is to have it relate specificity, reliability, and authenticity. Have a system in place for how and when you ask for client feedback, and don’t forget to ask for permission to share their testimonials or Google Business Profile reviews.
Real estate market updates
Another possibility for your realtor video content is to share regular market updates, and doing so can solidify your position as an expert in the field. Updates could include recent sales data, trends in property prices, and economic factors affecting the real estate market. Easy-to-understand graphs and charts can also help communicate complex data in a more digestible format, creating a deeper connection with your audience. Sharing regular market updates can be yet another means of getting real estate leads for agents in Canada.
Real estate FAQs
Going over and providing responses to the questions you are asked most frequently as a real estate agent is another good idea for content. FAQs can cover a range of topics, from the general home buying or selling process to how agents are compensated and what to look for in a property. You can choose to go over them in a single video or as a series of shorter videos, each focusing on a particular question.
Neighborhood Spotlights
A ‘Neighborhood Spotlight’ video can serve to provide interested buyers with an idea of what living in that area of the city / town could feel like for them. Put together a comprehensive overview of the neighborhood by featuring local parks and schools, interviews with local business owners or residents, and make the viewers aware of community events that you think might be of interest to them. You’ll be giving these potential buyers valuable information and you may also be setting them up to have connections with local businesses.
Competitor Benchmarking
The last suggestion we’ll give you here is also the most unconventional one, and that’s to use competitor benchmarking in your listing real estate agent video content. And it’s entirely legit to suggest that your competitors can actually be a constant source of real estate video ideas. Analyze their video content, social media channels, and websites to learn what works for them and what doesn’t. This knowledge can then be used to differentiate your content strategy.
Sign up for Real Estate Leads here and start receiving a monthly quota of qualified buyer and / or seller leads each month. What’s meant by qualified is that these individuals have been identified as genuinely interested in working with a realtor based on the fact they have indicated a likelihood that they sell or buy a home in the reasonably-near future.
With each one you have an ideal opportunity to the the first agent who’s in contact with them, and from there impress upon them that you’re as good a choice as any for the realtor they’ll work with. It’s a dynamite way to supercharge your real estate lead generation efforts. Turn your property videos into real buyer inquiries with RealEstateLeads.ca.
