There’s absolutely so much value in a first impression, and that really does apply to pretty much everything in life. It’s especially true in any service-oriented profession, and so that means it applies just as emphatically in real estate. But there’s really two first impressions that are made for a person or a couple who is considering buying or selling a home and working with a real estate agent. The first is the conventional one – when they meet you in person for the first time. But here in the information age the second one is when those people visit an agent’s website for the first time here. Whether or not you buy real estate leads online, you need to be making the right impression on them when they first arrive on your landing page.
Conventional logic might suggest that if you have nice images along with a well-written piece of content on the page then it should be good enough to have them thinking favorably and clicking through further. But apparently that’s not entirely true, and if your focus is on local real estate lead generation in Canada then you want local soon-to-be home sellers and home buyers to be warm to your landing pages the same way you want potential clients from anywhere to feel the same way when they first land on your website. Those attractive images and pleasing block of writing that describes you favorably is a good place to start, but it really is just the start.
When we talk about pages that convert though, it’s likely that we need to alter the definition of what covert is going to mean here. It is not like a product or service is being immediately sold on the site, and no one is going to be placing orders and submitting their credit card information through a real estate agent’s website. What they will be doing if they’re persuaded to do so is submitting their contact info via a form on the website. That’s what converting means here, and in just the same way as it is when you buy real estate leads online that means that all you have gained is an opportunity.
That opportunity, however, is a large part of what makes a realtor capable of having the success they envision for themselves when they chose real estate at their career. The opportunity to convince people that you are their best choice as a realtor, and then helping them buy or sell a home and earning the commission for yourself. Plus – and equally importantly – ensuring a very satisfied client who will speak highly of you to anyone and everyone else they know who may want to be referred to a good realtor.
So what we’ll do with this week’s blog entry is look at what goes into creating real estate landing pages that convert. It’s not the broadest topic, so fortunately we won’t need to go on too long about it. But what we do cover will be valuable stuff, so if you’re a new agent who’s putting their site together for the firs time or a more experience one who’s revising theirs, it’s going to be good to pay attention to what’s shared here. Let’s get into it, and remember that you can claim your exclusive leads today here
Crucial for Lead-Generation Conversions
Well-designed real estate landing pages are crucial to convert website visitors into leads and this will always be central to local real estate lead generation Canada. Working in real estate is always going to be competitive, and it can be challenging to stand out in a crowded market. But with the right approaches to landing pages you can ensure these pages do work to promote people submitting their contact information or submitting an email to you directly where they express an interest in knowing more about working with you.
Homepage
The homepage is always going to serve as the first impression made on a visitor when they visit your real estate website. The best ones will be well-designed and visually appealing so that the visitor is kept engaged and then ideally chooses to click further through your site. An attractive homepage with clearly marked viewer options can be the best way to engage prospective leads is by showcasing neighbourhood listings automatically pulled from your MLS provider, and you have them directly on your homepage.
Another good choice is to have a feed showcasing up-to-date real estate market information, and all great homepages will also provides a clear path for the visitor to navigate through the website. This will include links to search listings and contact forms.
Property Listing Page
A property listing page provides all the essential information about a property, including the price, location, and features. When people looking to meet a realtor see that you have many other clients who’ve chosen to work with you this is very conducive to succeeding with local real estate lead generation in Canada. Each property listing page should also include high-quality images and a virtual tour to give the visitor a better understanding of the property. Contact forms or call-to-actions need to be strategically placed throughout the page to encourage visitors to inquire about the property.
Neighbourhood Guide Page
It’s also advisable to have a neighbourhood guide page.They’re an excellent way to showcase your local knowledge and establish your credibility as a real estate agent. The page will share information about the different neighbourhoods in the region where you are working as a real estate agent. The information that should be included will relate to schools, parks, restaurants, and other amenities. It’s also good to ensure visitors can navigate iNCOM’s Interactive Map Search from this page, which allows visitors to scope out surrounding schools, bus stops, parks, grocery stores and more.
Make sure that these pages also include links to other property listings in these neighbourhoods, and of course that will include homes that are listed with other realtors. Would-be clients will like that you’re helping them compare properties and prices easily this way and it shows you are not lacking any confidence in yourself as an established service professional who will also buy real estate leads online.
Testimonials Page
A testimonials page also contributes very favourably if you want to build trust with potential clients. It should include reviews and testimonials from past clients, highlighting their positive experiences working with you. Try to include photos and full names of your clients to further establish trust and credibility and make potential clients very aware of the successes you’ve had with other homebuyers and sellers in the past.
About Us Page
The about us page is another opportunity to introduce yourself to potential clients and point to your experience and expertise in the real estate industry and the way you’ve built yourself into a legit pro when it comes to the local real estate market and what homeowners should know about it. This page includes a brief bio, professional headshot, and any awards or accolades you have received. It can also provides a clear call-to-action for visitors to contact you.
Home Valuation Page
A home valuation page is also an excellent tool to capture leads from potential sellers. The page includes a form for visitors to enter their property information, including address and property details. You can also include information about the current market trends and how these trends are likely to impact the value of their property, or also if they likely won’t mean a lower or higher selling price if you are working with homeowner clients.
Price Drop Page
INCOM’s Price Drop Landing page is another landing page that allows you to capture the leads who are looking for a bargain. It allows you to identify those who are looking for undervalued properties, by alerting them to put in their email and receive instant email alerts for recently reduced listings in their area. People who use your website this way can also be ones who reach out to you and if they live in the area at this time then this is another example of local real estate lead generation in Canada.
Pre-Construction Landing Page
So many homebuyer clients that realtors are working with are on the hunt for a pre-construction deal these days. These leads can be captured by having a landing page on your website that allows visitors to search their city and receive immediate access to pre-construction condo listings in their area. This may mean less of a need to buy real estate leads online if you’re generating plenty of leads this way and with advanced smart search on the website visitors can discover hidden gems in their city that may not even be on the radar of some of the realtors working there.
Just Listed / Foreclosure Landing Page
This is a different kind of real estate landing page but if you’re in a bigger city in Canada it’s likely that there are alway enough properties that fit this designation to have this type of page on your real estate agent website. This page will be designed to target people who are looking for foreclosure and power of sale properties in a specific target area. By filling out their contact info, and answering some qualifying questions about the type of visitor they are (buyer, seller, renter, or other), you can capture leads you can match to specific listings.
Just like that you have faster and mutually beneficial way to get real estate leads online and then work to convert them into clients down the line.
Daily Email Access Landing Page
Here’s another must have for your newly redesigned realtor website, and it’s a place where soon-to-be homebuyers or home sellers can submit their desired location and contact info, and then be registered to receive regular updates about homes for sale in their local area, and automated emails complete with MLS listings that fit the criteria they’ve submitted as prospective homebuyers. By setting yourself up as their trusted advisor on new listings in their local area, it becomes that much more likely that they’ll agree to become your clients.
Contact Us Page
The last page component you’re going to need on your site is a contact us page, and it needs to be easy to find. This page must provide multiple ways for visitors to reach out to you, with a given phone number, email address, and a clear link to a contact form where people can choose to submit greater amounts of info about themselves if they choose to – and which is preferable if they’re going to become leads in real estate for you as an agent. The page could also include a map of your location and what are the hours you’re available to be contacted and if it’s also possible to arrange a meeting at the brokerage if that’s what they prefer.
Sign up for real estate leads here and receive a monthly quota of qualified buyer and / or seller leads that are delivered to you exclusively – meaning the leads are yours alone and no other agent will be made aware of these people who submitted survey information that indicated them as likely to be buying or selling a home in the near future. This is a dynamite way to supercharge your client prospecting efforts, and there’s no time like the present to get onboard with us and be set up to claim your exclusive leads today.
