Has anyone actually ever shot fish in a barrel? It’s unlikely that fish would ever be in a barrel full of water to begin with, but if they were it’s far more likely someone would put a line and lure in there in their attempt to get the fish. But here’s the thing – the expression we’re talking about here is one used to suggest the ease of doing something, and it’s only going to be easy to come away with the fish if you’re the only one fishing – or shooting – for them. If there’s other around the barrel aiming to do the same thing as you then it immediately becomes a competition. So how might we connect all of this to anyone looking to hire a real estate marketing expert for lead generation?

Well, it’s going to be a universally-agreed upon fact that it’s always a competitive environment for realtors when it comes to securing new clients and getting them before your competitors do. You can go to pretty much any city or town in Canada and there are going to be more people working as a real estate agent there than ever before. While there may be upticks in the number of people buying or selling homes at any given time, there’s never going to be enough business to go around to the point that every realtor is working with the number of new clients they envision for themselves.. Realtors only make income when they get commissions, so getting new clients and the ability to get exclusive real estate leads is important.

Many realtors these days are choosing to get paid real estate leads from an online service like the one we have here, and it is a good way to gain an advantage over competitors who are taking more traditional approaches to real estate lead generation. The question will always be if these realtors have the equally important skill of lead nurturing, as a lead is only just an opportunity to be first-in-touch with these people. You’ll be the only agent to receive the leads so that part of the equation guaranteed, but it is a question of do you have what it takes to convert leads into clients.

Most realtors tend to do well with that, and that’s even true for the majority of new realtors too. Present yourself as a friendly and dedicated local area professional who knows how provide great service and great outcomes and you’re probably going to be just fine. But enough about that, what we’re going to do with this week’s entry here is explain why you don’t need to hire real estate marketing expert for lead generation. instead, what’s advisable is to go over these 9 best real estate prospecting tips and strategies and incorporate the ones that are going to work best for you into your lead discovery efforts.

Smarter / Better-Targeted Approach

If you are to look at what’s working well for the 1% of top-earning agents for any city in Canada you’re going to see they are characterized by two things. The first will be that they focus on listings as opposed to being buyers’ agents, and then secondly they are committed to daily phone prospecting as one of the cornerstones of their earnings success. You can and should be prospecting for new leads the same way, but it’s also going to be a situation where

A more passive but smarter and better targeted approach to building your real estate business is going to be serving you better.

Online may be where you are going to have the most success as you aim to get exclusive real estate leads, but agents can maximize the success they have with all of this if they also incorporate these good tips and strategies for realtors. Here they are:

TIP 1: Focus on Listings

Some of you may have seen this adage about real estate: ‘Buyers take time, listings take skill.’

Earlier here we alluded to how most of the country’s top-producing real estate agents are listing agents. These agents have come to realize that working as the seller’s agent takes significantly less time to arrive at closing (and earning that much-needed commission). Buyers agents, on the other hand, can spend inordinate amounts of time driving buyers from home to home without any guarantees.

TIP 2: Set Goals

Goal-setting really does matter, and to reinforce that with you we’ll share part of the results from a TD Bank Survey. It indicated that visualizing and imagining your goals can make you twice as confident in achieving them. It is a mere 31% of those who don’t visualize that still feel confident about achieving their goals, as opposed to 59% who do it and do it to it. What is so advantageous about goal-setting is that it helps you zero in on what you want to accomplish, not only in real estate but in your life in general.

Goals setting also gives you the right focus. When you operate without goals, it’s easy to lose focus, get sidetracked, and get frustrated. Goals help you stay motivated, and motivation is essential to achieving the most important, long-term goals that will faster further your career progress and success in real estate.

TIP 3: Write a Business Plan

Realtors need to know how to interpret their numbers and work with them. There are estimates that 87% of new agents fail within five years of starting out as a realtor. For the other 13% a common aspect of their success is business planning. A written business plan does not ensure success, but it can be a good predictor of success and may mean that you don’t need to hire real estate marketing expert for lead generation.

A good business plan can result in more than 30% faster growth, compared to businesses that simply wing it. The most important thing about having a business plan is that it forces you to focus on the details of your business and helps hold you accountable.

TIP 4: Prospect FSBOs & Expired Listings

Expired listings are low-hanging fruit of sorts for real estate agents, as 90+% of the the time the homeowner is still going to want to sell the home. Typically, a homeowner who did not sell the first time has an increased urgency to do so the second time around. That gives you a good chance to convert the lead to a listing if you stick to your expired listing scripts.

Working with expired listings allows you to make significant GCI over a shorter period of time, and often is a more productive approach for realtors as compared to working as an agent for a buyer.

When approaching a FSBO (for sale by-owner) it will usually require patience. But there are a few tips that might improve your chances of being the agent of choice when a FSBO homeowner comes to realize that selling the home themselves is going to be too much work. It helps to first understand this type of homeowners’s mindset: There are studies that suggest that more than 2/3 of North Americans distrust real estate agents, and so this precludes that any conversation with an FSBO is probably starting from a position of weakness and suspicion. You are going to need to work hard to earn their trust and confidence.

TIP 5: Use Scripts

The big gain with using scripts for real estate agents is that they help you control the conversation. Scripts provide many benefits, and the biggest of them is that by using them you have consistent delivery. Work with real estate prospecting scripts and you’ll be more focused and consistent with your delivery and better setup to be converting people into clients when. You get exclusive real estate leads. Consistency will help you become comfortable when making your prospecting calls. The more comfortable you become using real estate scripts, the more confidence you’ll exude to the prospect on the other end of the call.

TIP 6: Follow-Up with Leads Quickly

It’s important to be timely when following up on any leads you’ve received. Doing so promotes better communication and trust, and it presents you as a caring and committed realtor who really is keen to work wth the clients and help them get the best results from the either the sale of their home or finding a new one for themselves. It also keeps you top-of-mind with prospective sellers and allows you to address seller concerns, which is another way to build rapport.

TIP 7: Develop Your Sphere of Influence

Building an SOI as a real estate agent will require you to engage in strategic networking, relationship-building, and consistent communication. The best way to help you build and expand your sphere of Influence is to start by identifying your current network and creating a list of your existing contacts – friends, family, colleagues, neighbours, and acquaintances.

You should also be using social media for real estate agents here, and leveraging different social media platforms to connect with community members. Join local groups, participate in discussions, and share valuable content related to real estate.

You should also attend community events and be active in neighbourhood meetings, and local gatherings. This provides opportunities to meet new people and establish connections. The last suggestion here is to ask for referrals: Don’t be afraid to ask for referrals from satisfied clients and members of your network. Let them know you appreciate their support and are ready to assist anyone they refer.

TIP 8: Add Circle Prospecting to Your Portfolio

Circle prospecting is a long-term strategy that can pay dividends, but most agents need help understanding the actual purpose of circle prospecting. The goal of prospecting is to get a listing that will generate revenue in the near term. But circle prospecting is a long-term strategy that differs from prospecting expired listings, which always tend to be a situation where there is something of an urgency for the owner to sell NOW.

The first type of circle prospecting is prospecting around a property that you have ‘just listed’ and in these instances you’ll be reaching out to nearby homeowners to see if they know someone who might be interested in moving to their neighbourhood. The next one is prospecting around a property that is ‘just sold’ and with these ones you’ll be calling nearby homeowners to let them know that you had numerous interested buyers for that property. This becomes an indication that the area is in high demand and so if your timing is right then the prospect may be ready to jump into the market if it was something they had been contemplating already.

TIP 9: Build an Accountability Team

Top-producing real estate agents do not work in isolation. They see the importance of having other professionals sharing insights and raising their level of accountability. As such, it is not unusual for these top performers to build an accountability team that can include all, or a combination of the following:

1. Real estate coach – A professional who helps you build a business strategy and hold you accountable to that strategy.
2. Accountability partner – A fellow agent who offers feedback and, like a coach, holds your feet to the fire.
3. Role-playing partner – Most top performers start the morning with one or more partners in role-playing exercises, and this can really work well to get your head into the game.

Sign up for Real Estate Leads here and immediately start receiving a monthly quota of qualified buyer and / or seller leads that will be provided to you exclusively each month. Agents who get get exclusive real estate leads from the service gain an immediate advantage with being able to be the first realtor to speak with people who are genuinely ready to work with one as they move ahead with putting their home on the market. If you are aiming to grow your PREC with maximum results then our service is definitely something you should consider.

It’s great if you can find the ways to become a successful real estate agents. However, one of the things you’ll always see with agents who have had that level of success is that they certainly don’t rest on their laurels, as the expression goes. You’ve got to constantly aiming to be even better in your ability to dig up new leads and convert those leads into clients, and preferably with bigger fish all the time. And yes, you’ve got to be money-hungry and most realtors are just that. It’s not a bad thing, and if you’re new to the business you’d do well to adopt the same mindset if you don’t have it already.

One resource you have at your disposal that previous generations didn’t have are paid real estate leads, and with them being a commonplace option for realtors nowadays it has agents debating what is the best real estate lead generation service for agents. Naturally we’d like to nominate ourselves for that distinction, but it really is up to you to decide whether or not you feel like you’re getting the best quality leads from whoever it is you’re paying to receive them. And it’s equally important that you understand that each lead is only an opportunity – whether or not you have what it takes to convert the lead and have them buy or sell a home through you can be an entirely different matter.

But let’s assume you do have what it takes and you do provide the level of service and expertise needed to make these folks agree to list with you. Or agree to use you as their finding realtor. Or both as the case may be. You’re still going to want to be going with the top-rate real estate lead generation company in Canada, because receiving the best-qualified leads means that not only are these folks more likely to actually make a real estate move, but there’s going to be less required of the agent to get them to that point.

Real estate lead nurturing is important and it’s a skill that all agents need to learn, but many agents are spread very thin and super busy in the truest sense of the term. So it becomes all about maximizing real estate lead generation and knowing what are the best strategies for realizing that for yourself. That’s what we’re going to look at here with this week’s blog entry, and so let’s get right to them.

Use Technology for Smarter Lead Generation

Any agent that is considering the option to buy real estate leads in Canada is likely going to be pointed in the direction of a paid leads provider like Real Estate Leads. That’s as it should be, and when agents take advantage of the power of Internet marketing it can really streamline their new client generation efforts because it means they have to spend much less time digging up the leads and have much more time to focus on other aspects of what it takes to have success as a real estate agent in Canada.

Develop a Structured System for Generating Leads

Any system for finding leads as an real estate agent that is not firmly structured is going to be a failure. It’s very likely that plenty of leads are going to be slipping through the cracks, and this will be especially true during busy seasons. A strict schedule to keep pipelines full is pretty much a feature with every successful agent. So what should you be doing here? Start by creating a daily routine, and have each day start with some quiet time or meditation to center yourself.

Then set aside 1–2 hours every morning for lead generation calls, and you may want to use a sales script for realtors here. Any time needed for admin tasks should be blocked in to avoid distractions, and you also need to be firm about when a day needs to come to an end to avoid burnout. Using some type of CRM (customer relationship management) software suite is very recommended here and many of the agents who do very well with getting leads will pair one with their best real estate lead generation service for agents

Work Referrals

Referrals have so much value for any real estate agent. Past clients can be a valuable source of leads provided that they are fully satisfied with the service your provided for them and they know you are first-rate agent. Start by developing better relationships with your network by staying connected even after closing. One way to do so is through email newsletters and market updates. Sending personalized emails or cards is also an option, and standard approaches are to send them for special occasions like birthdays, anniversaries, or holidays.

Optimize Your Website for Maximum Conversions

People who are looking to buy a home and visiting your website will want to find the information they need quickly and without much being required of them. There’s a good chance they’ll choose to work with a different realtor if that’s not possible. So make sure to display your contact info is visible on the homepage and ensure visitors don’t need to scroll excessively to find it.

Remember to showcase your value proposition too as it will be needed to quickly establish you as the expert, encouraging engagement and conversions.

Use Scripts to Master Every Lead Generation Call

Making calls to leads after you’ve learned of them is always going to be part of the process, and real estate scripts are a powerful but often overlooked assets in an agent’s toolkit. Put together properly they give the agent confidence and control over the conversation. They also make the agent more able to handle objections, minimizing them and increasing your success rate.

What’s the best way to assemble a lead script for realtors?

• Personalize it based on the client type (buyer, seller, FSBO, expired listing)
• Go through it regularly to sound natural and authentic
• Track call outcomes ito refine your approach

Maximize Social Media for Lead Generation

Utilizing social media for real estate lead generation is pretty much a must for all agents now. Being active on the platforms and establishing yourself as a reputable local professional can go a long way in giving realtors the success they’re aiming to have. It’s also a very good means of redirecting people to your real estate agent website. Facebook tends to be the best choice, and that’s because it tends to be the platform of choice for the demographic that are more likely to be buying and selling homes.

Tips for social media for real estate:

Share live virtual tours and Q&A sessions

Post regularly — mix it up with regular posts, market insights, prize giveaways, videos, and infographics

Join and be active with local social media groups and neighborhood chats

Facebook Ads for real estate are a good investment too, and if you’re going to go this route it’s best to use a mix of organic and paid social media strategies will help you target your audience more effectively, establish yourself as the local expert, and gain more leads.

Optimize for Local SEO

Ranking higher in local search results helps higher numbers of potential clients find you and can really add to the gains you get from the best real estate lead generation service for agents . The majority of real estate searches start with ‘homes for sale near me’ or “best real estate agent in [city name]’ and this makes local SEO very necessary for driving traffic and leads.

A good idea for your real estate agent website is to embed a Google Map of your office. It’s also also smart to use structured data to help search engines identify your location.

Establish an Email Marketing Strategy

Email marketing remains one of the highest ROI marketing channels in real estate, and it’s also a good to be used in combination when you buy real estate leads . When they are written with a convincing message that portrays as the lead’s best choice for a real estate agent they can be very powerful, particularly for nurturing leads and building relationships that result in greater numbers of those leads being converted to clients.

Host Webinars & Virtual Events

You’ll be better positioned as a local real estate expert if you offer free educational content through webinars and virtual events. Hosting informative sessions is especially good, as it helps build trust with potential clients and presents you as the go-to resource for real estate advice in the neighborhood. Webinars are good too, allowing you to engage with a broader audience, including out-of-town buyers and investors.

Real Estate Leads is the top-rated real estate lead generation company Canada and the ever-increasing number of realtors who are signing up here and seeing their client based growing much more quickly reinforces that fact. New signups will begin receiving their monthly quota of qualified buyer and / or seller leads each month and what’s essential with these leads is that each agent will receive their own leads exclusively – meaning no other agent will have them and this creates the opportunity we talked about earlier. See our testimonials from realtors like you who have quickly come to see how this has been a smart investment for them.

There’s a lot of sense to leaning more towards quality than quantity, and there are good reason why that expression tends to apply to pretty much everything. As this relates to lead generation services for real estate agents, the one thing you’ll learn fairly quickly if you’re a new agent is that ‘hot’ leads aren’t always the ones you’ll be inclined to see as quality ones. Determining whether a lead is a hot, warm, or cool one is a skill to be learned itself, but so is being able to see the greater value in some leads over others. Independent of whether or not that person seems likely to list their home soon, or buy a new home. This is something realtors get better at over time.

Many realtors with all sorts of different career lengths are now choosing to use paid real estate leads for Canada like the ones we provide here. There’s definitely more of a chance of getting quality leads when they are qualified ones like these and there’s nearly always going to be at least some smoke coming from these people as they’ll have voluntarily replied to online surveys that inquire about the possibility of them buying or selling a home. And then these people are going to be in the same city or town in Canada where you’re working as a real estate agent.

As you establish and then nurture these leads there are ways to do it better so that there is more quality turning up in the leads that came to cool, warm, OR hot, and often ones that progressed from cool to hot over time and you had the foresight and acumen to see the quality in that lead and that it needed to be nurtured a little more emphatically because of what it might bring to you beyond the simple part of the equation – having a client buy or sell a home through as the finding or listing agent.

The best example of that is going to be a lead that you can foresee being a repeat client in the not-too-distant future, or one that has a much higher chance of referring you to similar clients and perhaps being in a certain professional circle where a lot of those young professionals are at that stage in their life where they’re building families and need to buying a detached home for themselves. That’s just one example, and so with this week’s entry we’re going to look at how to turn up the quality on your real estate lead generation.

Focus on Referrals

Some might say that it’s a numbers game and by getting more volume into your real estate agent website you then have a naturally higher likelihood of getting higher quality leads. That’s true to an extent, and it’s for that reason that SEO strategies to generate quality real estate leads have a lot of the value they do. A website that comes up on the 1st page of Google search results when someone searches ‘City name’ real estate agent is going to be nearly worth its weight in gold in the long term.

So yes, absolutely do make sure your website is SEO optimized and regularly publish content that has relevant and ranking SEO keywords incorporated naturally into the content. But the way you work with lead generation services for real estate agents may lead you to take entirely different approaches to the way you dig up the leads, the way you assess them, and the way your view on them changes based on whether or not you’re nurturing them effectively.

Because let’s be real here – relying on the Internet for leads is often exhausting. It’s costly, and often the individuals who do volunteer their contact information are really just browsing with no solid intention to buy or sell. So rather than continuing to fish for legit client leads online it is often a better choice for realtors if they start to work by referral. Agents who do this acquire new leads by turning to the people who have already been entered into the agent’s real estate CRM.

What agents will do here if they’re successful with this is market to the folks who have continually sent them business. This is done with a very clear goal of earning referrals, and agents know their referrals are legit since there is already an established relationship with these clients. We’ll always promote what we offer to agents here, but this can be a very valid alternative to paid real estate leads in Canada. However, it needs to be said that any agent who’s going to make this their primary focus really needs to know what they’re doing.

Up for it? Great, here’s the 3 focuses you need to have if you’re going to look to referrals to get more quality as compared to quantity with your leads on new real estate clients.

Rank Your Database

Streamline your real estate lead generation efforts by reaching out to the folks in your database and establishing whether or not you are their go-to agent. Try this working by referral system and start ranking your relationships from A+ to D based on how likely they are to refer you. When you come at it from this angle you can quickly discern if you aren’t someone’s number one real estate pro, and then from there you rank that relationship accordingly and focus your energies elsewhere.

Stay in Touch

Keeping in contact with your best clients has nothing to do with SEO strategies to generate quality real estate leads, but it’s a simple and tried-and-true method for any agent who knows that these people have been entirely satisfied with what’s been provided for them as they bought or sold homes.. You may send value-add mailers and emails monthly, while also calling clients for regular check-ins.

It’s also possible to really stand out for these folks if you write personal notes to express your gratitude and thank them for their business. Staying in touch with your best people means you stay front-of-mind for all their real estate needs, and they’re also much more likely to refer you when the time comes if someone in their circles is also ready to work with a realtor.

Get Started with a Relational Real Estate CRM

We’ll also recommend starting with a real estate CRM that helps you keep track of your working by referral activities. The best ones will let agents rank their database right within the program and using a CRM is an excellent choice as a go-along for any agent who is already signed up for lead generation services for real estate agents . It also creates customized action steps based on previously inputted business goals, and as a result the agent will know exactly who to call and when to call them in order to generate their next lead. A good CRM will make it easy to generate high-quality leads, achieve business goals and record your progress.

Sign up for Real Estate Leads here and receive a monthly quota of qualified buyer and / or seller leads that are delivered to you exclusively and will be for potential clients looking to buy or sell homes in the city or town where you are working as a realtor. This is also in line with getting more quality out of the leads you gather, as these will be people who’ve met the criteria required for them to be qualified leads and the type that we will be sending to you. Then ideally over time you’ll be able to gain referral business from these folks after they’ve been wowed by the excellent service you provided for them, getting them into the right home.

Anyone who tells you that a real estate agent who isn’t active on social media is not disadvantaging themselves is being dishonest. An agent who’s been in the business for decades and is well-established as a local realtor may do fine without a strong social media presence. But that’s not going to be the case for an agent that doesn’t have the same reputation and isn’t at the point in their career where business comes to them more often than not. However, as it just so happens younger people tend to be more savvy with social media and it’s these younger realtors who need to be taking maximum advantage of social media marketing for real estate. They may also be the same ones who are ready to subscribe to a real estate lead generation service.

All of this is reinforced even more for prospective homebuyer clients who are ready to work with a realtor as they buy their first home. Social media for real estate is beneficial for finding clients of either type – home buyers or home sellers – but it’s those looking to buy a home that are more likely to A) be younger and B) more inclined to be using social media as part of everything they do. Including conducting home searches and being open to redirects to real estate agent websites if they come across any form of content that promotes one agent as a trustworthy and knowledgeable professional. On the other end of the equation there will be older folks who are looking to move into a different home that’s a better fit.

These are the folks who are more likely to be on Facebook than any other social media platform and that’s why real estate Facebook post ideas for lead generation are something that realtors are keen to know more about and what sort of posts are best for promoting potential client engagement and the possibility of getting new real estate leads into their sales funnel. There’s much that goes into understanding the entire picture of what social media can do for helping agents get new real estate leads, and so that’s what we’re going to look at with this week’s blog entry. We have 10 ideas for turning social media posts into real estate leads here.

Post Strategically, and Genuinely

Most real estate agents who do well with social media are already quite capable with it and know what it means to engage with people online and do it the right way. If that’s you then that’s great and you’re already going to be ahead of the curve with this stuff, but it’s also okay if you’re not so savvy with social media at all and you don’t ever post much of anything at all. Much less anything that is posted strategically with an aim to getting greater number of new clients for yourself.

Having that goal-centred approach is exactly what you want, but the first thing we’ll tell you in prefacing all of this is that you’ve got to be adding content that you’ve created genuinely and is an honest reflection of your expertise and established knowledge of the local real estate market. That said, it’s also going to be true that many realtors who decide to set up accounts on social media platforms are going to be doing so with the express purpose of promoting themselves to potential clients.

No matter how you’re approaching this and what your prerogatives are, there are very real and proven effective ways to use social media to find new clients. So let’s get right to the first our ten suggestions.

1. Ensure your profile includes a clear call to action : Would-be leads that see posts on your Facebook or another social media platform may want to learn more, and it may be that they click through to your profile. LinkedIn is also especially good for this if you’re going to subscribe to real estate lead generation services. This is doubly true if your profile position presents you as a go-to agent and contains a motivating call to action. Make sure there is a clear CTA in the content of your post and that viewers have a means of getting your contact information.
2. Post updates from your blog : Real estate agents will always be doing better for themselves if they have a blog. This is also built on the fact that the main reason people are active on social media is to get information. Potential real estate buyers will be looking for tips on buying and selling a home. It is best to publish articles on your blog that prospects want to read and you can be linking to this blog content through your social media accounts. It’s also advisable to have blog content that includes high quality images.
3. Aim for interaction and enquiries : Imagine a situation where you’re giving a listing presentation but not inviting the prospect to work with you to sell their home? That’s something that wouldn’t happen. It’s important to invite interaction and enquiries when you’re posting on social media,. For example, you can post a tip and ask for comments (interaction.) Along with posting a message and inviting people to get in touch with you (enquiries.)
4. Share helpful tips and ideas : You need to be focused on providing content that stimulates engagement. Think about these viewers that may become leads. What would they find on social media that most lines up with that interest? It is going to be tips, ideas and advice that will help them make better real estate decisions. Provides content that covers those kinds of topics. One example may be sharing a recent client success story. That kind of social proof helps prospects who are looking for an agent. It makes them feel more confident about contacting you.
5. Curate content from top publications : It’s also not a hard and fast rule that you have to always be posting your own content. This can really apply with real estate Facebook post ideas for lead generation This leads us to discussing content curation. It can be a way to boost your real estate social media marketing results. What you’ll do here is link to content and then add an additional part (usually short) beneath the link where you discuss why it is you agree with the what the content author has to say and how it relates to your local real estate market in the same way.
6. Post motivational quotes : Spend any time of Facebook and with posts made by people and you’ll likely see how Inspirational quotes are very popular for posts and they’ve becomes something of a phenomenon. The effectiveness of utilizing them with posts related to real estate is based in the fact that most people are quite shallow and wishy-washy and they like to be reassured of themselves even when they shouldn’t be given that reassurance because they’re super flaky. Regardless of why they work, motivational quotes always get a lot of views on social media and so work them into your real estate-related posts if you can.
7. Post regularly : When prospects visit your social media profile, many will notice if you’ve mastered real estate Facebook post ideas for lead generation. They’ll admire if you come across as someone who knows how to find the balance between establishing yourself as a SME with real estate and engaging in good self-promotion at the same time. That’s going to be dependent on you sharing these types of posts regularly though, and especially if these people are potential leads who are following you on Facebook or any other social media platform.
8. Interact with commenters : This one should be obvious, and of course you need to always be interacting and responding to people who respond with comments on the content you’ve shared. And responding promptly is going to be better too. When someone comments on your social media post you should provide a smart and genuine reply as soon as you can. Studies show that a prospect is twice as likely to remember you and read more of your posts if you interact with them.
9. Thank sharers : It’s important to express your appreciation with every instance when someone takes the time to share your post with their friends and followers, it’s similar to a referral. Be aware that what they’re doing here is endorsing your information and spreading the word about you. Thank them for that, and if you can do that in the comment section it is often much more powerful than if you had sent them a direct message or email.
10. Place lead-capture forms on your website : This won’t be something that people may connect to starting to subscribe to a real estate lead generation service a real estate social media strategy, but it’s very much related to the bigger picture of how to use social media for realtors. If you’re driving prospects from social media to your website, it’s going to be essential that choosing to be in touch with you is made as easy as possible for these people. Make sure they have that with lead capture forms, and even though you have them in place you must remember that most prospects who visit your agent website won’t call or email immediately. But that doesn’t mean that they can’t go into your led pool as ‘cooler leads’.

It’s Labour Day in Canada, and while this is only a 1-day holiday it is the one that is intended to honour the way most people work hard 5-days a week all through the year to provide for themselves and their families. But as is the case for most real estate agents they are working much more than just 5-days a week, and most of them are attending to real estate matters in some capacity every day. That’s the nature of the profession, and those who choose it as their career will do well to understand that you need to have plenty of hustle when it comes to real estate lead generation and having success in real estate. So around the topic of holidays what we’ll do with this week’s blog entry is look at holiday real estate lead generation services.

It’s possible to create a holiday referral campaign for realtors that is set up a little differently to spur potential customers to take action if they are considering the purchase or sale of a home. Ones who are aiming to make that move in the city or town where you’re working as a real estate agent and are keen to be establishing contact with leads that will be converted into clients. Using a paid real estate leads service like the one we have here is a proven-effective way to be first in-touch with these people much more frequently, and if you can pair that with a holiday referral campaign like the one we’ll detail here then it’s quite likely you’re going to have greater success with finding new clients in real estate.

It’s helpful to understand that there can be aspects of holiday times during the year that may lead people to consider their living arrangements to a greater extent. Time spent away from home may lead them to reconsider whether their current home is meeting their expectations. There’s also the way that seeing other neighbourhoods or parts of the country may make them realize that ongoing changes to their current home neighbourhood are leading to some level of dissatisfaction with it. There are all sorts of possibilities as to why someone might be more open to speaking with a realtor immediately after a holiday and time spent away from their home.

So let’s get right to our discussion of how to create a holiday referral campaign for realtors, and 8 ways to generate real estate business during the holidays. if you’d like to know more about paying for leads as a real estate agent one of our customer service representatives will always be happy to talk to you about that. Take this plan and make it one of many ways you make the effort to get a leg up on the competition and gain a real advantage in growing your client base much more quickly.

Call Expired Listings

Don’t think that leads won’t list right during the holidays, and that listings that have expired from their time on the local MLS are going to be off the market for an extended period of time as the owner reassesses their situation and whether or not they’re going to work with a real estate agent again and list the home for a second time. It is true that fewer properties sell around the holidays because fewer properties are listed but with holiday real estate lead generation services a greater number of the ones that are listed may have you as the listing agent.

In fact if you take a look at the average amount of showings that it takes for a property to be sold, and then compare holiday times in Canada vs other times you’ll see that there are certain upticks around the holidays for certain market segments. For example, it will take a lot less showings to sell a property in December, because the people that are looking to purchase around the holidays tend to be a lot more serious about getting an offer in on a home that they see is a good fit for them.

This will also apply for FSBOs. Reach out to these people during holiday times too.

Call Past Leads

Holidays can be an ideal time to reach out to any past leads that have gone cold but you’ve chosen to retain them because you believe they may still buy or sell a home through you, and it’s at this time when you can really chat to them as a friend wishing another friend a great holiday season. Have a chat, recap the year together, and proceed to inquire about their goals and get more information on what their buyer / seller prerogatives are going to be. Done right it’s a very natural transition to ask them about their real estate goals for the upcoming year.

Filter your Database and Create a Top-Priority Call List

Any approach to Holiday real estate lead generation services will need to include a very strategic approach to managing you client database. And how that’s done will depend on the size of your database. It’s going to be different whether you have 100 people in your database (where 20-25% of your leads might be hot), or 1,000 people in your database (where only 10% might be a top priority).

What’s best here is to use advanced search filters you can narrow down your database and figure out what your top priorities are. Create a list of people who searched for a property in the last 7 days, added a property to their list in the last 10 days, or viewed a market activity report in the last 30 days. Leads that engage with your site to the greatest extent will be your top priority and these are the ones that you will call first.

Create Simple Workflows

Workflows are going to be necessary as you create a holiday referral campaign for realtors. They need to be created strategically and conceived around the idea of inserting yourself into the lead’s position and imagining what their primary interests will be in considering the purchase or sale of a home. Understanding that their thoughts may be different based on the fact that it’s a holiday and they may be even more ready to make a real estate move at this time.

Let’s take the Christmas holidays for example, and with a pair of example scenarios / sequences.

SEQUENCE #1 – Before Christmas

Here what will be best is a simple text + email mentioning the common thought pattern of wanting to get as much done as possible so we can enjoy time with our families. It might be something along the line of this; Hey, I wanted to wish you happy holidays! I know this is the time when we’re all looking to wrap up our work so that we can spend more time with the family. Just wanted to let you know I’ll be working through the holidays, if you need to reach out with any questions. Happy holidays!

SEQUENCE #2 – After Christmas

Here it should be another simple text + email, but in this instance you will be mentioning the common thought pattern of setting goals for the new year. Here’s an example of how this one might go;

Hey! Hope you’re having an amazing holiday season.
This is the time when many folks begin thinking about what we wish to accomplish in this new year. With that in mind, I was just curious if you had given any thought to your real estate goals for the new year?

Build a Buyer’s List

It’s good to be aware that during the holidays, leads will be doing the same things that everyone will be doing when they have more free time. For potential homebuyers this is going to mean much more time spent looking at properties and possibly visiting a real estate agent website. Some will also be using what’s my home worth widgets if they are the opposite type of real estate lead and are thinking of selling the home they currently own.

Be in touch with these folks at the earliest opportunity and build a buyer’s list from them.

Re-Engage At Any Opportunity

All realtors will have disengaged buyers in your database, and while the term will be different depending on the size of your database it can be uniform that somebody that has not done anything on your site (searched a property, saved a property, etc) in the last 2 months is now a ‘disengaged’ lead. The holidays may be just the right time to contact them again and re-engage if that’s something they’re going to be open to. A classic example here is for homebuyer leads that have gone cold but you’ve found a property you think they’d be interested in if they are still considering buying a home.

You contact them and say something as simple as Hey, I found a property that you think you’ll like. Let me know if you want to visit it this week.

Ideally they will then click on that link and re-engage with your website again. During the holidays people will have more time to conduct these property searches to a much greater extent and it may be that you can identify a former lead that has greater potential for now being converted into a client.

Garage Sales

This is going to be the more unconventional suggestion here, but it may be a good idea for agents to go to Facebook Marketplace and search for garage sales. In all the garage sales in your marketplace, there’s a message button. Use it and send them a message along these lines; I’ve become aware of you having a garage sale. I happen to be a real estate agent, and I have a lot of leads asking me about this neighbourhood. I’d like to ask if you were preparing your home for sale; were you thinking of selling in the next few months?

These kinds of more abstract approaches can be surprisingly effective when made part of holiday real estate lead generation services

Commit to 200 New Sellers

Our last suggestion for you here is to find a way of adding 200 documented property owners to your client database, and kick off a Market Activity Report campaign for every one of their neighbourhoods. This will include everyone from current homeowners, old leads you’ve had, past clients, and anyone else who you know is likely to be considering real estate during whichever holiday period you’re in at that time.

Making them aware of property values in their neighbourhood and where they are likely to go over the course of the remainder of the year can be the impetus many of them need to respond to you and say they’re interested in working with you as their real estate agent. Often successful realtors will have high double-digit numbers of property owners in their databases and it may be increasingly likely to be converting them into clients during the holidays. Create a holiday referral campaign for realtors and make it more likely this sort of development occurs.

Sign up for Real Estate leads here and receive a monthly quota of qualified buyer and / or seller leads that are delivered to you exclusively. You will be the only agent who receives these leads, and you have an opportunity to contact them first and present yourself as a good choice as someone who can help them with whatever they’re planning to do with real estate. And it may well be that they’re even more receptive to your reaching out because it’s a holiday in Canada.