Anyone who tells you that a real estate agent who isn’t active on social media is not disadvantaging themselves is being dishonest. An agent who’s been in the business for decades and is well-established as a local realtor may do fine without a strong social media presence. But that’s not going to be the case for an agent that doesn’t have the same reputation and isn’t at the point in their career where business comes to them more often than not. However, as it just so happens younger people tend to be more savvy with social media and it’s these younger realtors who need to be taking maximum advantage of social media marketing for real estate. They may also be the same ones who are ready to subscribe to a real estate lead generation service.
All of this is reinforced even more for prospective homebuyer clients who are ready to work with a realtor as they buy their first home. Social media for real estate is beneficial for finding clients of either type – home buyers or home sellers – but it’s those looking to buy a home that are more likely to A) be younger and B) more inclined to be using social media as part of everything they do. Including conducting home searches and being open to redirects to real estate agent websites if they come across any form of content that promotes one agent as a trustworthy and knowledgeable professional. On the other end of the equation there will be older folks who are looking to move into a different home that’s a better fit.
These are the folks who are more likely to be on Facebook than any other social media platform and that’s why real estate Facebook post ideas for lead generation are something that realtors are keen to know more about and what sort of posts are best for promoting potential client engagement and the possibility of getting new real estate leads into their sales funnel. There’s much that goes into understanding the entire picture of what social media can do for helping agents get new real estate leads, and so that’s what we’re going to look at with this week’s blog entry. We have 10 ideas for turning social media posts into real estate leads here.
Post Strategically, and Genuinely
Most real estate agents who do well with social media are already quite capable with it and know what it means to engage with people online and do it the right way. If that’s you then that’s great and you’re already going to be ahead of the curve with this stuff, but it’s also okay if you’re not so savvy with social media at all and you don’t ever post much of anything at all. Much less anything that is posted strategically with an aim to getting greater number of new clients for yourself.
Having that goal-centred approach is exactly what you want, but the first thing we’ll tell you in prefacing all of this is that you’ve got to be adding content that you’ve created genuinely and is an honest reflection of your expertise and established knowledge of the local real estate market. That said, it’s also going to be true that many realtors who decide to set up accounts on social media platforms are going to be doing so with the express purpose of promoting themselves to potential clients.
No matter how you’re approaching this and what your prerogatives are, there are very real and proven effective ways to use social media to find new clients. So let’s get right to the first our ten suggestions.
- Ensure your profile includes a clear call to action : Would-be leads that see posts on your Facebook or another social media platform may want to learn more, and it may be that they click through to your profile. LinkedIn is also especially good for this if you’re going to subscribe to real estate lead generation services. This is doubly true if your profile position presents you as a go-to agent and contains a motivating call to action. Make sure there is a clear CTA in the content of your post and that viewers have a means of getting your contact information.
- Post updates from your blog : Real estate agents will always be doing better for themselves if they have a blog. This is also built on the fact that the main reason people are active on social media is to get information. Potential real estate buyers will be looking for tips on buying and selling a home. It is best to publish articles on your blog that prospects want to read and you can be linking to this blog content through your social media accounts. It’s also advisable to have blog content that includes high quality images.
- Aim for interaction and enquiries : Imagine a situation where you’re giving a listing presentation but not inviting the prospect to work with you to sell their home? That’s something that wouldn’t happen. It’s important to invite interaction and enquiries when you’re posting on social media,. For example, you can post a tip and ask for comments (interaction.) Along with posting a message and inviting people to get in touch with you (enquiries.)
- Share helpful tips and ideas : You need to be focused on providing content that stimulates engagement. Think about these viewers that may become leads. What would they find on social media that most lines up with that interest? It is going to be tips, ideas and advice that will help them make better real estate decisions. Provides content that covers those kinds of topics. One example may be sharing a recent client success story. That kind of social proof helps prospects who are looking for an agent. It makes them feel more confident about contacting you.
- Curate content from top publications : It’s also not a hard and fast rule that you have to always be posting your own content. This can really apply with real estate Facebook post ideas for lead generation This leads us to discussing content curation. It can be a way to boost your real estate social media marketing results. What you’ll do here is link to content and then add an additional part (usually short) beneath the link where you discuss why it is you agree with the what the content author has to say and how it relates to your local real estate market in the same way.
- Post motivational quotes : Spend any time of Facebook and with posts made by people and you’ll likely see how Inspirational quotes are very popular for posts and they’ve becomes something of a phenomenon. The effectiveness of utilizing them with posts related to real estate is based in the fact that most people are quite shallow and wishy-washy and they like to be reassured of themselves even when they shouldn’t be given that reassurance because they’re super flaky. Regardless of why they work, motivational quotes always get a lot of views on social media and so work them into your real estate-related posts if you can.
- Post regularly : When prospects visit your social media profile, many will notice if you’ve mastered real estate Facebook post ideas for lead generation. They’ll admire if you come across as someone who knows how to find the balance between establishing yourself as a SME with real estate and engaging in good self-promotion at the same time. That’s going to be dependent on you sharing these types of posts regularly though, and especially if these people are potential leads who are following you on Facebook or any other social media platform.
- Interact with commenters : This one should be obvious, and of course you need to always be interacting and responding to people who respond with comments on the content you’ve shared. And responding promptly is going to be better too. When someone comments on your social media post you should provide a smart and genuine reply as soon as you can. Studies show that a prospect is twice as likely to remember you and read more of your posts if you interact with them.
- Thank sharers : It’s important to express your appreciation with every instance when someone takes the time to share your post with their friends and followers, it’s similar to a referral. Be aware that what they’re doing here is endorsing your information and spreading the word about you. Thank them for that, and if you can do that in the comment section it is often much more powerful than if you had sent them a direct message or email.
- Place lead-capture forms on your website : This won’t be something that people may connect to starting to subscribe to a real estate lead generation service a real estate social media strategy, but it’s very much related to the bigger picture of how to use social media for realtors. If you’re driving prospects from social media to your website, it’s going to be essential that choosing to be in touch with you is made as easy as possible for these people. Make sure they have that with lead capture forms, and even though you have them in place you must remember that most prospects who visit your agent website won’t call or email immediately. But that doesn’t mean that they can’t go into your led pool as ‘cooler leads’.
