There’s a lot of sense to leaning more towards quality than quantity, and there are good reason why that expression tends to apply to pretty much everything. As this relates to lead generation services for real estate agents, the one thing you’ll learn fairly quickly if you’re a new agent is that ‘hot’ leads aren’t always the ones you’ll be inclined to see as quality ones. Determining whether a lead is a hot, warm, or cool one is a skill to be learned itself, but so is being able to see the greater value in some leads over others. Independent of whether or not that person seems likely to list their home soon, or buy a new home. This is something realtors get better at over time.
Many realtors with all sorts of different career lengths are now choosing to use paid real estate leads for Canada like the ones we provide here. There’s definitely more of a chance of getting quality leads when they are qualified ones like these and there’s nearly always going to be at least some smoke coming from these people as they’ll have voluntarily replied to online surveys that inquire about the possibility of them buying or selling a home. And then these people are going to be in the same city or town in Canada where you’re working as a real estate agent.
As you establish and then nurture these leads there are ways to do it better so that there is more quality turning up in the leads that came to cool, warm, OR hot, and often ones that progressed from cool to hot over time and you had the foresight and acumen to see the quality in that lead and that it needed to be nurtured a little more emphatically because of what it might bring to you beyond the simple part of the equation – having a client buy or sell a home through as the finding or listing agent.
The best example of that is going to be a lead that you can foresee being a repeat client in the not-too-distant future, or one that has a much higher chance of referring you to similar clients and perhaps being in a certain professional circle where a lot of those young professionals are at that stage in their life where they’re building families and need to buying a detached home for themselves. That’s just one example, and so with this week’s entry we’re going to look at how to turn up the quality on your real estate lead generation.
Focus on Referrals
Some might say that it’s a numbers game and by getting more volume into your real estate agent website you then have a naturally higher likelihood of getting higher quality leads. That’s true to an extent, and it’s for that reason that SEO strategies to generate quality real estate leads have a lot of the value they do. A website that comes up on the 1st page of Google search results when someone searches ‘City name’ real estate agent is going to be nearly worth its weight in gold in the long term.
So yes, absolutely do make sure your website is SEO optimized and regularly publish content that has relevant and ranking SEO keywords incorporated naturally into the content. But the way you work with lead generation services for real estate agents may lead you to take entirely different approaches to the way you dig up the leads, the way you assess them, and the way your view on them changes based on whether or not you’re nurturing them effectively.
Because let’s be real here – relying on the Internet for leads is often exhausting. It’s costly, and often the individuals who do volunteer their contact information are really just browsing with no solid intention to buy or sell. So rather than continuing to fish for legit client leads online it is often a better choice for realtors if they start to work by referral. Agents who do this acquire new leads by turning to the people who have already been entered into the agent’s real estate CRM.
What agents will do here if they’re successful with this is market to the folks who have continually sent them business. This is done with a very clear goal of earning referrals, and agents know their referrals are legit since there is already an established relationship with these clients. We’ll always promote what we offer to agents here, but this can be a very valid alternative to paid real estate leads in Canada. However, it needs to be said that any agent who’s going to make this their primary focus really needs to know what they’re doing.
Up for it? Great, here’s the 3 focuses you need to have if you’re going to look to referrals to get more quality as compared to quantity with your leads on new real estate clients.
Rank Your Database
Streamline your real estate lead generation efforts by reaching out to the folks in your database and establishing whether or not you are their go-to agent. Try this working by referral system and start ranking your relationships from A+ to D based on how likely they are to refer you. When you come at it from this angle you can quickly discern if you aren’t someone’s number one real estate pro, and then from there you rank that relationship accordingly and focus your energies elsewhere.
Stay in Touch
Keeping in contact with your best clients has nothing to do with SEO strategies to generate quality real estate leads, but it’s a simple and tried-and-true method for any agent who knows that these people have been entirely satisfied with what’s been provided for them as they bought or sold homes.. You may send value-add mailers and emails monthly, while also calling clients for regular check-ins.
It’s also possible to really stand out for these folks if you write personal notes to express your gratitude and thank them for their business. Staying in touch with your best people means you stay front-of-mind for all their real estate needs, and they’re also much more likely to refer you when the time comes if someone in their circles is also ready to work with a realtor.
Get Started with a Relational Real Estate CRM
We’ll also recommend starting with a real estate CRM that helps you keep track of your working by referral activities. The best ones will let agents rank their database right within the program and using a CRM is an excellent choice as a go-along for any agent who is already signed up for lead generation services for real estate agents . It also creates customized action steps based on previously inputted business goals, and as a result the agent will know exactly who to call and when to call them in order to generate their next lead. A good CRM will make it easy to generate high-quality leads, achieve business goals and record your progress.
Sign up for Real Estate Leads here and receive a monthly quota of qualified buyer and / or seller leads that are delivered to you exclusively and will be for potential clients looking to buy or sell homes in the city or town where you are working as a realtor. This is also in line with getting more quality out of the leads you gather, as these will be people who’ve met the criteria required for them to be qualified leads and the type that we will be sending to you. Then ideally over time you’ll be able to gain referral business from these folks after they’ve been wowed by the excellent service you provided for them, getting them into the right home.
