The reason that people are willing to pay more for expedited shipping is that whatever it is that’s coming to them will be arriving that much sooner. Realtors probably do as much online shopping as anyone, but if there’s one matter where they like to see things occurring more quickly it is with converting leads into clients. Anytime you pour a liquid into a funnel it’s going to be coming out exactly where it’s supposed to be going and fast, and the reason why service professionals of all sorts have sales funnels is because the term fits. Leads go into the funnel, and the agent’s lead nurturing skills work as gravity. And real estate lead generations services in Canada work as the means of getting leads into the funnel.
With all the new proven-effective approaches to having success with this it’s entirely true that you can generate real estate leads without cold calling. And many realtors who are hesitant to reach out to homeowners this way are the same ones who have signed up to receive paid real estate leads like the ones we provider with our service. At the same time most agents will tell you that there’s still a lot of value to be had with traditional approaches to getting leads. No matter how you obtain them, once they’ve been collected then it’s into the funnel they go. The ongoing reality for agents is that most leads are only warm, and some of them may be cool. Hot leads do exist, but they’re fewer and farther in between.
There are agents who are newer to the business but working in major metro regions will pay for real estate lead generation services in Canada. The reason that they do that more often than new agents in smaller cities and towns is simply because the business is so competitive in the big cities and there are so many agents going after the same client leads. That does make it more challenging, but if you can do well with converting home seller leads into clients then homes in those cities sell for higher prices and the benefit in that needs no explanation.
After all, this is about business where 100% of you income is from earning commissions based on what the homes sell for. But you need to get to that point, and having a real estate sales funnel is an integral part of the sales process and working to take leads from the first stage all the way to being converted into someone who buys or sells a home with you as their agent – and ideally as quickly as possible. So what we’ll look at with this week’s blog entry here is how to build a real estate funnel that converts for realtors in Canada.
Retain Reliably
Without an optimized real estate lead generation funnel many leads may be squandered, and especially if they’re cooler leads that really need to be nurtured properly. It’s not enough to simply establish the lead, make contact with the folks, and then expect them to choose you as the listing realtor when they move further along and are eventually ready to list the home. And it’s also note enough to simply point them in the direction of your real estate agent website.
Most of them are designed to look attractive, not to generate leads. They don’t guide visitors on what to do next. There’s no clear direction, no engagement, and often no easy way for someone to expand on their interest in either buying or selling a home. It’s here that a lead generation funnel makes all the difference, and it’s really the ultimate pairing with real estate lead generation services Canada.
Your funnel will be a step-by-step system that guides your visitors all the way through the process, and will be built with the understanding that most potential clients become leads long before they’re ready to list the home or start working with a realtor as their finding agent if they are going to be homebuyer clients. So what exactly is a real estate lead generation funnel then? It’s step-by-step process that takes a stranger or someone who has never heard of your product or services and slowly guides them toward becoming your client.
Good lead funnels in real estate will guides user along the process from discovering you as a reputable local agent and along to eventually having them taking action, with filling out a form or booking a call. A well-built sales funnel for real estate agents saves time, reduces guesswork, and helps you focus only on people who are genuinely interested.
4 Stages
A good funnel for realtors will have 4 stages. The first stage is the top of the funnel, and it’s a stage that’s called the awareness stage. This is the first stage of the entire funnel where your audience have their initial recognition of you as a local agent who’s keen to work with home sellers and home buyers. At this stage, people are not ready to buy or sell. They are more simply just starting to investigate the possibilities and beginning to discuss the possibility of working with a realtor. They might be searching ‘how much is my home worth’ or ‘best neighbourhoods to buy in *city name*’
Stage 2 is the ‘Interest’ stage and it’s the point where these people will be right at the middle of the funnel but not anywhere near the spout yet. At this point they will have become aware of you, but they want to know more. They may be looking over your blog, watching your videos, or exploring your website. What you need to be doing here is giving them something valuable, and especially considering they may have also spoken with a bimbo agent by this time and there are things that agent will be willing to do that you are not willing to do.
So aim to be educating them and sharing anything that you know will make them more informed buyers or seller in the future. Stage 3 is consideration, and when they are at this stage they will have decided to list the home or start viewing properties and it’s here that they’ll be close to choosing one realtor who they’re going to be working with. Is that going to be you? The success you have with lead nurturing for realtors is going to determine that. At this point it’s ideal if they see something about you that suggest you’re a better choice for them.
Show them testimonials from previous real estate client, success stories, and local market knowledge. If your communications have been with the man of the house exclusively you may want to share certain types of materials given the way that men prefer to see those sorts of things and often they’re not what people would consider to be appropriate. But enough about that and you will need to use your judgment in any such a scenario. Let’s get to the last of the stages for a real estate lead funnel.
It’s conversion, and here it’s very much the spout of the funnel and what’s to come out is coming out quickly. At this point the prospective client is ready to move ahead with whatever it is they’re planning to do. They want to book a call, request a home valuation, or schedule a property showing. What you need to do here to maximize this stage is make it easy for them to say yes. Give them a clear next step and remove all friction, and get the most out of what you’ve gathered from working with real estate lead generation services in Canada.
Building a Lead Generation Funnel for Real Estate
Let’s conclude by going into detail about what you need to do to build one of these lead generation funnels for yourself. The first step will be to define your niche and target audience. This is particularly important if you’re going to generate real estate leads without cold calling.
Before you build anything, you need to know who you are trying to reach. Are you targeting first-time home buyers? Luxury property investors? Or people who are first-time homebuyers and intending to buy a small condo in the city core?
With a more specific niche it becomes easier to create messages that truly connect.
A funnel targeting young couples buying their first home will look very different from one targeting commercial real estate investors.
Here’s 3 question you can ask and answer for yourself:
- What type of property do I specialize in?
- What age group or income bracket am I targeting?
- What problems do my ideal clients have that I can solve?
Once you know your audience clearly, every other step in your funnel becomes much easier and more effective.
Step 2 is related to your real estate agent website, and for creating high-converting landing pages. Your site pages should be set up to capture a visitor’s contact information or get them to take a specific action. Landing pages are best when they are clean, simple, and focused. Avoid putting too much information on any of them and instead have a clear headline, a short description of what you offer, and a form where visitors can enter their name and email.
Good landing pages for real estate websites will have each of the following:
- A strong headline that speaks to your visitor’s main prerogative with buying or selling a property
- A compelling call-to-action (CTA) button
- A simple lead capture form
- A clear explanation of what the client will receive
- Trust signals like reviews or certifications
Step 3 is going to be driving traffic to your funnel. Service professionals of all types will have two specific ways that people are most effectively driven to their sites and pages. The first one is organic traffic and this includes SEO (search engine optimization), social media posts, YouTube videos, and blogging. This is more of playing the slow game as it relates to real estate lead generation, but it does work and has to be done if you are struggling to generate new business as you’d like to.
The second is running targeted real estate PPC ads on platforms like Facebook Ads, Google Ads and Instagram. Paid ads can bring in leads quickly but require a budget and many times you will see real estate lead generation services in Canada advertised in the same way and in the same online locations. Putting equal focus and resources into both is recommended and you should also be all over social media for real estate lead generation too.
Step 4 is actually converting the lead and securing the seller or buyer as a new client. This is often done most effectively with a real estate lead magnet, which is making a valuable offering to the homeowner or buyer that seals the deal and makes them decide on you as their agent. A lead magnet is a free resource you offer in exchange for someone’s contact details. It should be something genuinely useful to your target audience.
Converting leads into clients for real estate will also involve making it easy for them to take the next step. How that’s accomplished is up to you and over time you’ll learn what works well and what isn’t as effective. Examples could be booking a call, scheduling a site visit, or requesting a property quote. Make sure your booking process is simple and quick and you can do that by using tools like Calendly or Google Calendar to allow leads to schedule time with you directly.
For site landing page that have a low conversion rate you might want to change the headline or CTA and see if a new one works better for you over time. If your emails have low open rates, test different subject lines. Small improvements at each stage can lead to significantly more clients over time. Popular tools like Google Analytics can be used to oversee your email platform’s reports, or your funnel builder for real estate lead generation can be used to get this data easily.
Sign up for Real Estate Leads here and get started with the one of the best real estate lead generation services in Canada. The quota of leads you receive each month will be shared with only you, and having no other realtor in the same city receiving the same leads means you have a valuable and exclusive opportunity to get homeowners and would-be buyers into your sales funnel and putting your lead nurturing skill to the test. Most agents become capable with converting leads quickly, and once they’re at that point this is immediately a very valuable resource.
