We’ve always been keen to use a fishing analogy when the chance presents itself, and here we have one of those instances. You may be a real estate agent who prefers to stay on land but when it comes to real estate lead generation you need to have as many lines in the water as possible. You’re free to spin cast from shore but you’ll have a whole lot more luck if you’re long-lining and trolling out on the open ocean. One thing that some agents overlook is the possibilities that exist within business-to-business communications, and how they are able to dig up new leads this way.
All of this is coinciding with the ongoing dominance of online platforms and social media for real estate. LinkedIn can’t be lumped in with Facebook, Instagram, and Tik Tok but it’s still an online networking platform for professionals. What we’re going to look at here with this week’s blog entry is how to utilize LinkedIn for B2B real estate opportunities, and what it will involve will be a departure from the way you’ve probably become accustomed to using platforms like it. This is something that will have real value and potential for agents who do a lot of work with commercial real estate purchases and investments.
That’s because many of the people who are decision makers in that regard will be talking of their intentions on LinkedIn, and in some cases asking for input from others who are also very familiar with the local commercial real estate market. Yes, the majority of times these people will be the furthest thing from 1st-time buyers and they will often already have a real estate agent who they work with regularly. But there will be instances where they are not working with an agent at this time, and right then and there is the opportunity you want to secure for yourself.
It’s something you can get better at over time, and like anything it’s a situation where you need to know what you should be looking for. Especially with the way others are creating content on LinkedIn OR the way they’re interacting with content shared by others. Get good at this and you’ll have a sharper eye for identifying people who may be ready to make a B2B real estate purchase and you can then reach out to them and weave your magic as you aim to convince them that you’re the best choice as an agent to work with. Start getting qualified B2B real estate leads today with realestateleads.ca.
Underrated Resource
It may fairly take a back seat to social media for real estate, but using LinkedIn to fish for new clientele has become one of the most underrated yet powerful tools in recent years. One of the biggest differences here is that people aren’t scrolling for entertainment on LinkedIn the same way they will often be doing with other social media platforms. This makes it better for real estate lead generation Canada and that is because LinkedIn is built for business. This makes it the perfect place to connect with serious buyers, sellers, and investors.
Go about using it the right way and being selective about your communications and you will have a higher chance of being in touch with high-net-worth individuals. Very desirable clients who are planning to make commercial real estate purchases are going to be out there – business owners, executives, celebrity pimps, and other high-track professionals who have the financial means to make big property moves. When a realtor knows where to find these folks on LinkedIn and then also learns the best way to establish contact with them and impress them then they are likely to do well with LinkedIn for real estate lead generations.
Do well with this over a long time and you’ll also be building trust and celebrity. A polished LinkedIn profile can serve as your digital business card and portfolio in one. By sharing market updates, client success stories, and insights, you make yourself visible as the go-to expert in your local market. You’ll also develop a knack for identifying inbound and outbound opportunities, and able to attract clients through organic content (inbound) and proactively start conversations with your ideal audience (outbound).
This is a very good 2-prong approach to spearfishing for new clients leads, and what it does is give you consistent visibility and more chances to book qualified meetings. For some realtors who are specializing in commercial real estate sales it may be that LinkedIn is more valuable for them than other social media platforms will be. Facebook and Instagram may be more conducive to finding residential real estate clients, but one thing that is tough with them is they are cluttered with ads and distractions.
LinkedIn is different— the exclusive focus is on business and networking. The conversations are professional, the targeting is sharper, and while you might get fewer leads from LinkedIn it may be that those are higher quality leads.
Optimize Your LinkedIn Profile for Real Estate
Your profile on the site needs to be working like a client-magnet if you want to succeed with LinkedIn as part of real estate lead generation in Canada. You can envision it as your storefront on the world’s largest professional network. Your aim should be that every time someone lands on your page they instantly see you as a legit industry pro and can clearly see the value you’ll bring if they choose to buy or sell real estate through you.
Start with this by revising with your headline and summary. Instead of simply writing ‘Real Estate Agent at XYZ Realty’ it will be better to use a headline that highlights who you help and how. Go with something along the lines of ‘Helping business find real estate in industrially-zoned areas of the city’ and it will instantly tell prospects what you do and who you serve. Your summary should read like a short story about your expertise, your market focus, and why clients love working with you.
You want to be using the platform as a means of social proof for yourself too. You do this by showcasing proof of your results. Add client testimonials, case studies, or highlights of properties you’ve sold to make your profile come across as less like self-promotion and more like a concrete list of your accomplishments for others to see. People want to see real outcomes before they reach out, and this is where you can deliver that credibility.
Make sure your profile picture & banner are as they need to be too. A crisp, professional profile photo and a custom background image that reflects your market or personal brand can make your page stand out immediately. These are often the first things people notice, and they set the tone for how approachable and trustworthy you appear. You should also be using the Featured section and recommendations to spotlight your expertise.
Pin articles, market updates, or even short video walkthroughs of your listings shows that you’re active and engaged, and if you have recommendations from past clients or colleagues you should definitely have those visible up top too. This adds even more social proof, which can often be the deciding factor for someone choosing between you and another agent.
LinkedIn Hacks for Real Estate Agents
All of the above are good get-started approaches, but from this point forward we’ll talk about very targeted moves you can make to optimize your LinkedIn profile and the way you use the platform so it’s more conducive to getting good real estate leads. The first recommendation is to use Search Filters. With them you can narrow down prospects by job title, company, location, or even industry and this means much more centred real estate lead generation for Canada.
Let’s use the example of a realtor who specializes in luxury homes, and assume that this agent’s aim is to find business decision-makers in the area who are more likely to be in the market for high-value commercial real estate properties. They’ll do well if they join local community groups, real estate investor circles, or industry-specific networks that allow them to connect with people who are going to be on timelines with buying this type of real estate for their business.
Buying it because they NEED it to accommodate their growing and increasingly successful local business. For that reason you need to be engaging with these people in the right way, because they almost certainly will have gone down this road at least a few times before. If not many times with buying commercial real estate in Vancouver or Toronto.
It’s also good if you can be publishing quality content, or linking to it if you’re not the content-creation type but have an eye for seeing it when it’s out there. Some people will repurpose content for use with their LinkedIn, but you need to be careful about that if you don’t know what you’re doing. Good stuff to use with this type of content includes market updates, property trends, and neighbourhood insights.
You can also experiment with polls and articles. Polls are quick, interactive, and can spark conversations in your comments. Articles provide you with an opportunity to go deeper on related topics, and if you can add the first comment on any linked content and expand on the subject matter in a genuinely knowledgeable way then that can make a good impression with potential clients too.
Sign up for Real Estate Leads here and you will soon after receive your first supply of qualified buyer and / or seller leads that will be provided to you every month moving forward. You will receive these leads exclusively – every single lead goes to only one realtor – and these leads are for people in the same city or town in Canada where you are working as a real estate agent.
That means it is your exclusive opportunity to be the first realtor who speaks to these people after they’ve volunteered information that suggests they’ll be buying or selling a home soon. This really is a dynamite way to supercharge your real estate lead generation Canada and we encourage you to start getting qualified B2B real estate leads today with realestateleads.ca.
