Defining ‘Exurbs’, and Why They’re Increasingly Popular for Real Estate

Published June 3, 2019 by Real Estate Leads

One of the things that most people who have an understanding of economics and the big-picture relation to the real estate market and industry will know is that never before in the history of the Western World have we seen such a multitude of external forces changing the realities of buying real estate. There are a whole host of reasons why many employed, middle-class families are being priced out of markets in places like Vancouver and Montreal.

That dynamic is also being seen to a lesser extent in many other areas of the country, and in the United States as well. Indeed, a ‘city’ realtor needs to be more familiar with the areas outside of that city’s metro area than ever before. Many of his would-be clients may be eyeing a move there, and here at Real Estate Leads our online real estate lead generation service for Canada is an excellent way to give yourself an advantage with prospecting new clients in what is an ever-more competitive arena for real estate agent.

What’s an Exurb?

Which leads us to our buzzword for today – ‘Exurbs.’ We’ll assume all of you are familiar with the term suburb, and if so you’re perfectly set up to come to understand what an exurb is. An Exurb is (quoting directly from Merriam-Webster for anyone questioning authenticity) ‘a region or settlement that lies outside a city and usually beyond its suburbs.’

Right, that much of it isn’t difficult to come to understand, but what’s the relevance of that to as far as being an increasingly popular choice for real estate? Well, for that we need to evaluate the second part of the definition – ‘an area that is often inhabited primarily by well-to-do families.’

Now when you really weight the entirety of that it makes sense. With urban densification becoming more and more pronounced around the world, it’s becoming more and more challenging for even the most financially well-equipped to live the detached home and 2-car garage / picket fence ideal. So these significantly more deep-pocket would-be buyers are looking EVEN FURTHER outside of town.

It may be a bit of a commuter nightmare for some, but these homeowners aren’t going to be overly concerned with the price of motor fuel. (Nearly $1.60 or higher per litre here in Vancouver these days)

The Trend

These ‘Exurb’ secondary municipalities, some being located as far as double digit or even hundreds of kilometres from the large urban markets, have slowly become more viable purchase destinations amid high housing costs. Some may be choosing community and lifestyle over ‘urban excitement’ and career opportunities, and it seems that many of them are skipping the suburbs right now and going even farther out.

Some info contained in a recent survey conducted by Queens University:

  • As of 2016, 3/4 of Canadians are living in suburban communities
  • From 2006 to that year, exurbs experienced 20% population growth, and auto-dependent suburbs experienced 17%
  • 8 of the top 10 fastest appreciating exurbs nationwide are in Ontario, and specifically in areas surrounding Hamilton, London, Windsor, Kingston, Guelph, and the Tri-Cities, among other locations
  • For BC, secondary municipalities in the Hope area beyond the Fraser Valley and Kamloops Exurbs regions saw the most growth

The connecting theme between all of these is they’re a significant ways away from a metro region, but overall that’s not as daunting as it used to be for people. Another reputable-source study found that – not surprisingly – elevated prices weigh heaviest among the minds of young and first-time buyers.

It will be advantageous for realtors to expand the boundaries of their areas of familiarity and expertise to go beyond where they’ve consolidated their efforts, and particularly so for more well-to-do clients as compared to the way it would previously.

All of this is of course connected closely to being put in touch with these types of clients. Sign up for Real Estate Leads here and receive a monthly quota of qualified, online-generated buyer and / or seller leads delivered to you exclusively and for your own privately-served region of any city or town in Canada. Harness the power of Internet marketing and get a leg up on your competition that puts you in direct contact with people who are genuinely considering buying or selling a home.

After all, there has to be something to be said for having the first crack at turning prospects into clients for your real estate business!