It used to be that realtors who were skeptical about this new ‘social media’ trend could actually dismiss it as a passing fad, or perhaps even as something that won’t be as relevant for ‘their’ clientele. Well, here we are in 2019 and the first part of that is now definitely untrue, and in truth the second part of it isn’t likely very accurate either.
Social media is used very integrally to promote consumer interests – and pretty much any consumer interest. Real estate is no exception to this, and almost certainly the majority of you are already putting at least some part of your budget into social media marketing for your business and in promoting properties that you have listed. And it’s 100% percent true that older people have now come around to the appeals of social media too. Not to the same extent millennials and the like have, but still enough that it’s a viable advertising means for people with ‘deeper pocket’s too.
Real estate is a competitive business, no one needs to be convinced of that. Finding homes for buyers, and buyers for homes, isn’t easy and effectively prospecting clients is a must if any realtor is to be successful. Here at Real Estate Leads, our online real estate lead generation system is an excellent way to see to it you have more in-contact opportunities with prospective clients.
Social media can be helpful in this regard too, and especially in the way it increases your visibility as a real estate expert for your chosen area. Today we’ll look at 5 different tips realtors can use to maximize
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Create Your Business Page
It’s true that Facebook is not the social media app of choice for young people any longer. However, it is the one of choice for people who buy homes. Yes, greater numbers of adults are enjoying using Facebook to keep up with all the activities of their friends, and any time you pique the interest of a potential homebuyers with the ability to actually buy a home then you’ve potentially done very well.
Facebook allows you to create a business page, and it’s entirely different from the ones you can have for your personal profile. It’s highly recommended to create your own Real Estate Business Page on Facebook, and use it to promote yourself, your properties, and – last but not least – a resource page for testimonials for satisfied customers. You can link it to your own website, or your blog (there or otherwise), and a whole lot more.
It will take about 10 to 15 minutes of your time, and you also have the opportunity to place paid ads through it that will be shown to Facebook users. Highly recommended.
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Make Your Facebook Page the Hub of your Social Media
Plain and simple, your Facebook Business Page should be your hub and the main funnel for your online presence. Your followers’ email and phone numbers can be collected with FB messenger, ad forms, or with a chatbot. The interface of the page provides access to your photos, calendar, stories, bio, contact information, timeline, events, and more. People who are comfortable in the social media realm will like seeing that you’re comfortable promoting yourself there, and they won’t hesitate to contact you and express whatever real estate interests they may have.
In addition, you can even manage your Instagram business from your Facebook page. A great Facebook page really can go a long way in making your real estate business visible to prospective customers
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Focus on Customers
Traditional marketing has always been geared around understanding your target customers’ needs, and then tailoring your strategy and ads campaigns to them. Inbound marketing is entirely different. It’s based on the strategy of creating content that your target market with an Attract —> Engage —> Delight model. The last part of that – delighting – is all about giving your customers what they want.
What goes into that depends on the type of client base you’re targeting, but research goes a long way here.
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Inbound Marketing with SEO
There may be some realtors who are familiar with search engine optimization, but if there are we imagine they’re few and far between. Having the content you enter on your social media profiles beign SEO optimized is very important. Now if that’s beyond you, no problem, as there are plenty of paid resources online that can make it easy for you to determine which keywords are most searched on that subject matter – and most often the ones you’ll be after will be along the lines of ‘homes for sale in _____’ or ‘________ real estate’
The objective is to rank your content on the first search results page, and it’s really advisable to hire somebody to do this for you effectively if you can’t do it on your own. It’s an essential part of social media real estate marketing (there’s one right there 😉 ) that works.
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Tell a Story
Instagram Stories and Facebook Stories are well suited for promoting real estate. Many people will even insist that this should be your template for creating new ads. Tell a story with photos and video of the real estate you’re promoting. Don’t focus on selling primarily, and instead put your focus on attracting and engage your audience. Engaging content is the key, and as with everything, practice makes perfect. Be smart about it and you won’t be able to go too wrong, and you’ll almost certainly improve with them.
What’s more, if you do create one and decide it’s not to your liking you can always take it down as quickly as you like.
If you take nothing more from this, make sure your social media marketing starts with a Business Page on Facebook. Being on multiple platforms is advisable, and Instagram and Twitter also lend themselves to real estate business promotion too.
Get on Board with This Today
Sign up with Real Estate Leads here and receive a monthly quota of qualified, online-generated buyer and / or seller leads that are delivered to you exclusively for your similarly-exclusive region of any city or town in Canada. It’s your region, and they’re your leads. You’ll almost certainly come to see it as money very well spent in the interest of growing your real estate business in much the same way so many other realtors across Canada already have.
Want to read about that yourself? Check out our testimonials page.
