Most people choose to apply themselves in a career where there’s a regular paycheque to be had every 2 weeks, and the tradeoff with that security and reliability is that they may not be earning very much each time. Part of the reason people go into real estate is the potential for earning a very nice living for themselves, but that is ALWAYS going to be dependent on having a lot of hustle and applying yourself to the max every day.
Obviously, there’s no regular paycheque to be had in this business. You make your money exclusively on commissions when someone buys or sells a home through you. It’s for this reason that lead generation for Alberta realtors is of the utmost importance.
If we are to look at any of the big cities in Alberta – Calgary and Edmonton – we’ll see that many agents here are already choosing paid real estate leads as their go-to means of being first in touch with potential clients who are ready to list a home, or buy one. Many of them will already be using our service here. However, what’s important to know is that even if there are multiple agents receiving leads for a city the leads provided to each realtor are going to be given only to them.
Other agents will receive different leads, so the value of the service isn’t minimized just because there are a number of realtors using it. Our expertise isn’t so much with Alberta real estate marketing insights, but read any publication related to homes in Canada and you’ll be aware that the inflow of new residents to both of these cities in Alberta is more pronounced than anywhere in Canada. That’s because real estate costs less in Alberta as compared to other places in Canada. Realtors here are going to be keen to work with as many of these new-to-Province yet fully qualified buyers as possible.
As you’d expect we will be promoting paid real estate leads here, but we also make efforts to emphasize the value of other approached to generating real estate leads. We’ll focus on both of ways of getting new clients for realtors here with this blog entry, as well as reminding you again that in this business there is simply no substitute for having real hustle. If you’re considering a career in real estate then it’s best to be aware of what it’s going to require of you if you want to be successful and earn good money. It’s possible to start generating high-quality leads today, and we’ll be pleased to be a part of that for you if it’s what you choose to do.
Detailed Process
Paid real estate leads are often a logical choice for someone who is new to working as a real estate agent in Canada, as they won’t have establishes any name for themselves in local circles yet. But there may also be well experienced realtors who find that the number of new clients they have has dipped significantly over recent years. It may be that they have tried all the techniques and strategies they know and are now ready to expand their horizons this way and have more to work with when it comes to lead generation for Alberta realtors.
The fact of the matter is that it’s never easy and even when you are paying for real estate leads there are warm ones that will go cold even though you’ve done everything in your power to nurture real estate leads effectively. The fact that buying a home – or selling one to move into a better one – is a decision of such huge magnitude for people makes it so that it’s inevitable there are times when they get cold feet and decide against moving further down the line.
Buyer prerogatives are also going to factor in, although the comparatively lower prices for detached homes in Calgary and Edmonton mitigates this part of it to some extent. Specifically with the way young families who need that detached home are more likely to be able to realize that here, and Alberta real estate marketing insights will reflect that too.
Real Estate Lead Generation Strategies for Alberta
Plain and simple it is tough to get leads in the real estate industry, and that’s because of the immense value in the leads and the fact other realtors are just eager to get them as you are. It’s a complex process that requires you to use multiple strategies to get leads because only a single source of leads won’t provide the results most realtors are going to expect for themselves. The sales funnel is long and takes a lot of time. Nurturing the leads is just important and digging them up in the first place.
So we’ll now move to lead-generation strategies that you can use and grow your business.
An SEO-Friendly Website Optimized to Rank on Search Engines
A strong digital presence is going to be essential for success in real estate no matter which city in Canada the agent is working as a realtor. This starts with an SEO-optimized website for real estate agents, as that’s the primary determiner for whether or not the agent’s site will come up on page 1 of search results when a person searches ‘Calgary realtor’ or ‘Edmonton real estate agent’. This is always going to be of the highest importance, and it’s why it makes sense to hire an SEO expert to optimize your website. These folks can get your website the best possible ranking on the Google search engine.
Also make sure you have a website that is easy to navigate, describes your real estate services accurately, and enlists all the services your business offers. And that all contact details are readily visible to site visitors who may be looking to work with an Alberta realtor in the future. It should also have a lead form that people can fill out if they are keen to be contacted soon and discuss anything related to local real estate. They can also specify what type of property they are looking for.
Good, Relevant Content
Ideally your real estate agent website will also feature local market-specific content where you make it clear to viewers that you are a local real estate expert for Calgary or Edmonton. Good and relevant content will also improve your site’s SEO and this means coming up on those first or second pages of search results.
If you’re not capable of putting together this content yourself then it is a good investment in the success of your PREC to pay someone to do it for you. The SEO value in it is immense, and having more potential clients going go your website rather than a competitor’s is very much worth it.
Social Media for Real Estate Lead Generation
Every realtor in Canada who is enjoying great success in their career is going to be benefiting from being active on social media platforms. One of the reasons that many agents put the bulk of their focus on Facebook for realtors is because it is the social media platform of choice for the types of people who are likely to be buying or selling houses. Yes, that means older people but it absolutely makes sense why agents might be putting more of their energies to promoting themselves on Facebook as compared to other ones.
Social media can be huge for lead generation for Alberta realtors, and it’s a similar situation to content. If you’re not social media savvy then you can – and likely should – hire someone to coordinate all of it for you. You will not have a complete digital presence if your business is not active across social media platforms, but again some are going to be more valuable than others.
Paid Digital Ad Spots
Realtors anywhere in Canada also have much to going from placing paid ads on any of the many digital platforms where this is possible. Leading choices are Google Ads, Facebook & Instagram. Paid ads for realtors are conducive to organic lead generation in real estate, but be aware that this type of lead generation takes time yet there is an immediate need to get customers to sustain your operations.
Paid Google Ads are often seen as the best choice because they will be reliably displayed to people who have been using the search engine to research anything that’s related to Alberta real estate. The key here for realtors is to figure out the keywords that people are searching for on Google when they come looking for the types of properties in the location where you are working as a real estate agent in Canada.
Earlier we talked about the primary reason why Facebook Ads are good, and the same can apply for Instagram – although to a lesser extent. With Instagram the key is to run ads with minimum info and still grab their attention to know more. It is best to create ads that clearly describe you as a realtors and immediately makes clear the types of properties you have experience working with for people.
Cold Calling
This one will be the old standard of tried & true approaches to real estate lead generation, although it will have nothing to do with Alberta real estate marketing insights. We talked about realtors needing to have lots of hustle, and if you’re willing to get out there and knock on doors to try to talk to people about selling homes then there is always much to be gained from that.
What realtors can do is be selective with their cold calling, and what’s meant by that is to get data on leads and then try to have a ‘chance’ meeting with these individuals. Cold calling can be effective but the extent of that effectiveness depends upon the lead data you are getting. You might get 10 interested leads from 100 or you might get just 1-2 from another 100. Converting even 1 lead from those 10 will be worth it.
Establish Partnerships with Crossover Industry Pros
This is one of the approaches to lead generation for Alberta realtors that doesn’t receive enough attention. Home inspectors, interior designers, and even landscape designers are example of crossover industry pros that may be able to refer leads to you, and then you may be able to do the same for them with your clients. Ones who will need a home inspection, interior design help, landscaping or whatever else it may be
Real estate lead generation is always going to be challenging, and especially in places like Alberta where more and more of them are entering the business and hoping to take advantage of the uptick in housing market activity. Follow all the strategies mentioned in this blog and you’ll be more likely to be doing well with lead generation for Alberta realtors.
The last thing we’ll mention here before wrapping up is a point we’ve raised many times in the past, and that’s the need to focus on quality leads rather than an abundance of them. There are going to be aspects of what makes a lead a quality one that will apply to all of them, but for some realtors a lead that other realtors may not be inclined to work with is much more up their alley.
It really depends on the individual, and generally the longer you work as a realtor the better you become at accommodating these different types of real estate leads. This is something that most experienced realtors will tell you. Aim to be making connections, building trust, and being the person who’s going to be first to come to mind when someone decided they are ready to make a move in the real estate market. Sign up for real estate leads and start generating high-quality leads today.
